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Hyderabad Business School

GITAM University
(Estd. u/s 3 of the UGC Act, 1956)

Regulations & Syllabi

MBA Programme
(w.e.f . 2012-2013 admitted batch)

Hyderabad, Andhra Pradesh 502 329 INDIA www.gitam.edu / www.ghbs.in

Master of Business Administration (MBA) A Two Year Full Time Trimester Programme
(w.e.f. 2012-2013 admitted batch)
Introduction
Hyderabad Business School, a constituent of GITAM University, offers a two year full time Master of Business Administration (MBA) Programme. This programme aims at building managerial competence among students by providing a theoretical foundation as well as a practical orientation towards Management. Thus they are not only equipped to perform as effective managers but also to shoulder greater responsibilities in the future as they move up the hierarchy. This programme is unique in that it helps students in developing a comprehensive view of Management through a trimester system, in which the courses are handled in depth and students are evaluated continuously on various dimensions. Learning is facilitated through a mix of classroom interactions, case studies, project work, and business games. The curriculum lays the foundation for a conceptual and analytical understanding of national and international management practices. This programme is designed to blend current management theory and practice with emerging trends in the field of management with the aim of molding the students into competent, responsible and visionary managers. The course content is constantly updated to be in tune with the emerging trends in the management practices all over the world.

Objectives of the Programme:


The broad objective of the programme is to provide a world-class quality professional education in management. More specific objectives are: i. ii. iii. iv. v. vi. To expose the students to social, economic, political, technological and ecological environments of modern society and their characteristic values To mould the students to become effective global managers in the competitive environment To develop a portfolio of skills among students for them to become effective leaders To provide conceptual and practical knowledge necessary for a challenging career To inculcate entrepreneurial skills among students for creating and managing their own enterprise To mould students into socially responsible citizens

REGULATIONS & SYLLABUS (w.e.f. 2012-13 admitted batch)


1.0

STRUCTURE OF THE PROGRAMME

The MBA Programme is designed keeping in mind the objectives stated earlier and structured by including courses on various aspects of Management. This entails an in-depth study of 25 core courses in the three trimesters of the first year. In the second year, a student is required to opt for specialization in two functional areas. A student must study eight courses in each specialization in IV & V trimesters put together, that is, four courses in each specialization in each trimester. Out of the four courses, three courses are compulsory and one course is required to be opted from three elective courses. In the VI trimester the student has to do a major project work for ten weeks duration.

SCHEME OF INSTRUCTION Master of Business Administration (MBA) Programme Code: HMPRBA (With effect from the Admitted Batch of 2012-2013) TRIMESTER I: S. No.
1 2 3 4 5 6 7 8

Code No.
HMPRBA 101 HMPRBA 102 HMPRBA 103 HMPRBA 104 HMPRBA 105 HMPRBA 106 HMPRBA 107 HMPRBA 108

Title of the Course


Principles and Practice of Management Indian Ethos & Values in Management Managerial Economics Business Laws Financial Accounting & Analysis Quantitative Methods Written Analysis & Communication IT for Management Total

Sessions Lec Pra


3 3 3 3 3 3 3 3 24

Credits
3 3 3 3 3 3 3+1 3+1 26

Marks CA TEA
40 40 40 40 40 40 40 40 320 60 60 60 60 60 60 40+20* 40+20* 480

Total 100 100 100 100 100 100 100 100 800

2 2 4

* Practicals carry 20 Marks TRIMESTER II: S. No.


1 2 3 4 5 6 7 8

CA- Continuous Assessment, TEA- Trimester End Assessment

Code No.
HMPRBA 201 HMPRBA 202 HMPRBA 203 HMPRBA 204 HMPRBA 205 HMPRBA 206 HMPRBA 207 HMPRBA 208

Title of the Course


Organizational Behaviour Business Environment Business Communication Operations Research Marketing Management Human Resource Management Cost Management Research Methodology Total

Session Credits
3 3 3 3 3 3 3 3 24 3 3 3 3 3 3 3 3 24

Marks CA TEA
40 40 40 40 40 40 40 40 320 60 60 60 60 60 60 60 60 480

Total
100 100 100 100 100 100 100 100 800

TRIMESTER III:

S. No.
1 2 3 4 5 6 7 8 9 10

Code No.
HMPRBA 301 HMPRBA 302 HMPRBA 303 HMPRBA 304 HMPRBA 305 HMPRBA 306 HMPRBA 307 HMPRBA 308 HMPRBA 309 HMPRBA 310

Title of the Course


Strategic Management Entrepreneurship Development Corporate Governance Management of Public & Private Participation Marketing Research Financial Management Operations Management & SCM Innovation Management Current Business Affairs & Soft Skills Minor Project (8 Weeks) & VivaVoce Total

Sessions Lec Pra


3 3 3 3 3 3 3 3 2 26 2

Credits
3 3 3 3 3 3 3 3 2+1 2+2 31

Marks CA TEA
40 40 40 40 40 40 40 40 50+50 60 60 60 60 60 60 60 60 50+50 420 580

Total
100 100 100 100 100 100 100 100 100 100 1000

SPECIALIZATION COURSES
The students are required to choose Two specialization groups from the Five specialization groups offered during IV & V Trimesters as follows:

Trimester IV Course Structure

S.No.
1 2 3 4 5 6 7 8 9 10

Code No.
HMPRBA-XX-401 HMPRBA-XX-402 HMPRBA-XX-403 HMPRBA-XX-404 HMPRBA-XX-405 HMPRBA-XX-406 HMPRBA-XX-407 HMPRBA-XX-408 HMPRBA-XX-409 HMPRBA-XX-410

Title of the Course


Course1 (A/B/C/D/E) Course 2 (A/B/C/D/E) Course 3 (A/B/C/D/E) Course 4 (A/B/C/D/E) Course 1 (A/B/C/D/E) Course 2 (A/B/C/D/E) Course 3 (A/B/C/D/E) Course 4 (A/B/C/D/E) Current Business Affairs Business Games Total

Sessions
3 3 3 3 3 3 3 3 2 2 28

Credits
3 3 3 3 3 3 3 3 2 2 28

Marks CA TEA
40 40 40 40 40 40 40 40 50 50 420 60 60 60 60 60 60 60 60 480

Total
100 100 100 100 100 100 100 100 50 50 900

Trimester V Course Structure

S.No.
1 2 3 4 5 6 7 8 9 10

Code No.
HMPRBA-XX-501 HMPRBA-XX-502 HMPRBA-XX-503 HMPRBA-XX-504 HMPRBA-XX-505 HMPRBA-XX-506 HMPRBA-XX-507 HMPRBA-XX-508 HMPRBA-XX -509

Title of the Course


Course 5 (A/B/C/D/E) Course 6 (A/B/C/D/E Course 7 (A/B/C/D/E) Course 8 (A/B/C/D/E) Course 5 (A/B/C/D/E) Course 6 (A/B/C/D/E) Course 7 (A/B/C/D/E) Course 8 (A/B/C/D/E) Current Business Affairs and Soft Skills Comprehensive Viva Voce Total

Sessions
3 3 3 3 3 3 3 3 2+2 28

Credits
3 3 3 3 3 3 3 3 2+2 3 31

Marks CA TEA
40 40 40 40 40 40 40 40 50+50 420 60 60 60 60 60 60 60 60 150 630

Total
100 100 100 100 100 100 100 100 50+50 150 1050

HMPRBA-XX-510

Following are the Specialization Groups: IV Trimester Courses A. BANKING & INTERNATIONAL FINANCE Marks TEA
60 60 60

S. No.
1 2 3 4

Code No.
HMPRBA-BIF 401 HMPRBA-BIF 402 HMPRBA-BIF 403 HMPRBA-BIF 404/ HMPRBA-BIF 405/ HMPRBA-BIF 406

Title of the Course


Corporate Restructuring and Valuation Financial Engineering & Risk Management Financial Institutions & Markets Principles and Practice of Banking (or) Credit Risk Management (or) International Financial Reporting Standards Total

Sessions Credits CA
3 3 3 3 3 3

Total
100 100 100

40 40 40

40

60

100

12

12

160

240

400

V. Trimester Courses Marks S. No.


5 6 7 8

Code No.
HMPRBA-BIF 501 HMPRBA-BIF 502 HMPRBA- BIF 503 HMPRBA-BIF 504/ HMPRBA-BIF 505/ HMPRBA-BIF 506

Title of the Course


Investment Management International Banking and Finance Derivatives Banking Technology Management (or) Financial Planning and Wealth Management (or) Financial & Credit Analysis Total

Sessions Credits
3 3 3 3 3 3

CA
40 40 40

TEA
60 60 60

Total
100 100 100

40

60

100

12

12

160

240

400

B. HUMAN RESOURCE MANAGEMENT IV. Trimester Courses S. No.


1 2 3

Code No.
HMPRBA -HR 401 HMPRBA- HR 402 HMPRBA -HR 403 HMPRBA- HR 404 / HMPRBA- HR 405/ HMPRBA- HR 406

Title of the Course


People Management Planning & Staffing Managing Individual & Organizational Performance HRD Design, Strategies & Systems Human Resource Information Systems (or) Recruitment & Selection (or) Leadership & Team Building

Sessions
3 3 3

Credits
3 3 3

Marks CA TEA
40 40 40 60 60 60

Total
100 100 100

40

60

100

Total

12

12

160

240

400

V. Trimester Courses S. No.


5 6 7

Code No.
HMPRBA- HR 501 HMPRBA- HR 502 HMPRBA- HR 503 HMPRBA- HR 504/ HMPRBA- HR 505/ HMPRBA- HR 506

Title of the Course


Strategic Human Resource Management Employment Laws Industrial Relations Learning & Development (or) Global HRM (or) Compensation Management

Sessions
3 3 3

Credits
3 3 3

Marks CA TEA
40 40 40 60 60 60

Total
100 100 100

40

60

100

Total

12

12

160

240

400

C. INTERNATIONAL BUSINESS IV. Trimester Courses

S. No.
1 2 3 4

Code No.
HMPRBA-IB 401 HMPRBA-IB 402 HMPRBA- IB 403 HMPRBA- IB 404/ HMPRBA- IB 405/ HMPRBA- IB 406

Title of the Course


International Business Laws Management of Multi National Corporations Cross Cultural Business Management Global Marketing Management (or) International Trade Logistics (or) WTO and India Total

Sessions
3 3 3 3 12

Credits
3 3 3 3 12

Marks CA TEA
40 40 40 40 160 60 60 60 60 240

Total
100 100 100 100 400

V. Trimester Courses

S. No.
5 6 7 8

Code No.
HMPRBA-IB 501 HMPRBA-IB 502 HMPRBA- IB 503 HMPRBA- IB 504/ HMPRBA- IB 505/ HMPRBA- IB 506

Title of the Course


International Trade and Policy Exim Policy and Documentation Global HRM Forex Management and Currency Derivatives (or) International Business Communication & IT in Global Business (or) Global Strategic Management Total

Sessions
3 3 3

Credits
3 3 3

Marks CA TEA
40 40 40 60 60 60

Total
100 100 100

40

60

100

12

12

160

240

400

D. MARKETING MANAGEMENT IV. Trimester Courses S. No.


1 2 3 4

Code No.
HMPRBA- MM 401 HMPRBA-MM 402 HMPRBA-MM 403 HMPRBA- MM 404/ HMPRBA- MM 405/ HMPRBA- MM 406

Title of the Course


Services Marketing Consumer Behavior Management of Advertising Rural Marketing (or) Hospitality Marketing (or) Brand Management Total

Sessions Credits CA
3 3 3 3 12 3 3 3 3 12 40 40 40 40 160

Marks TEA
60 60 60 60 240

Total
100 100 100 100 400

V. Trimester Courses S.No


5 6 7 8

Code No.
HMPRBA -MM 501 HMPRBA- MM 502 HMPRBA -MM 503 HMPRBA- MM 504/ HMPRBA- MM 505/ HMPRBA- MM 506

Title of the Course


Sales and Distribution Management Customer Relationship Management Global Marketing E-Marketing (or) Bank Marketing (or) B-to-B Marketing

Session
3 3 3 3 12

Credits
3 3 3 3 12

Marks CA TEA
40 40 40 40 160 60 60 60 60 240

Total
100 100 100 100 400

Total

IV. Trimester Courses E. OPERATIONS AND SUPPLY CHAIN MANAGEMENT S. No.


1 2 3 4

Code No.
HMPRBA-OSM 401 HMPRBA-OSM 402 HMPRBA-OSM 403 HMPRBA-OSM 404/ HMPRBA-OSM 405/ HMPRBA-OSM 406

Title of the Course


Global Operations & Logistics Service Operations Management Strategic Logistic Management Project Management (or) EXIM Management (or) E-Business Systems Total

Sessions Credits
3 3 3 3 12 3 3 3 3 12

Marks CA TEA
40 40 40 40 160 60 60 60 60 240

Total
100 100 100 100 400

V. Trimester Courses S. No.


5 6 7 8

Code No.
HMPRBA-OSM 501 HMPRBA-OSM 502 HMPRBA- OSM 503 HMPRBA- OSM 504/ HMPRBA- OSM 505/ HMPRBA- OSM 506

Title of the Course


Operations Strategy Strategic Sourcing Supply Chain Risk Management Technology Management (or) Total Quality Management (or) Enterprise Resource Planning Total

Sessions
3 3 3

Credits
3 3 3

Marks CA TEA
40 40 40 60 60 60

Total
100 100 100

40

60

100

12

12

160

240

400

VI. Trimester Major Project work for 10 Weeks Marks S. No.


1. 2.

Code No.
HMPRBA- 601 HMPRBA -602

Title of the Course


Project Seminar Project Evaluation* Total

Credits Internal External


2 4 6 50 50 200 200

Total
50 200 250

* Project Report Evaluation is double valuation by internal and external examiners for 200 marks and average marks shall be taken into consideration.

2.0

CREDIT BASED SYSTEM

2.1 The course content of individual subjects (theory as well as practicals / tutorials) is expressed in terms of a specified number of credits. The number of credits as assigned to a subject depends on the number of contact hours (lectures & tutorials) per week. 2.2 In general, credits are assigned to the courses based on the following contact periods per week per trimester. N lecture sessions per week= N Credits Two periods of practicals = 1 Credit Three or more periods of practicals = 2 Credits 2.3 The curriculum of MBA programme is designed to have a total of 143 credits for the award of MBA degree. A student is deemed to have successfully completed a particular trimesters programme of study when the student earns all the credits of that trimester and has no F grade in any subject of that trimester.

3.0 MEDIUM AND METHOD OF INSTRUCTION


The medium of instruction (including examinations and project reports) shall be English. The method of instruction shall comprise of class room lectures, guest lectures, presentations, role plays, group discussions, seminars, quiz, situational analysis, debates, case analysis, etc.

4.0 ATTENDANCE REQUIREMENTS


4.1 A student whose attendance is less than 80 % in all the courses put together in any Trimester will not be permitted to attend the end- Trimester examination and he/she will not be promoted generally to register for subsequent Trimester of study. The student has to repeat the Trimester. 4.2 However, the Vice-chancellor on the recommendation of the Principal/ Director of the Institute may condone the shortage of attendance to the student whose attendance is between 66 % and 79 % on genuine medical grounds and on payment of prescribed fee. 4.3 A student whose attendance is less than 66 % has to repeat the programme by paying stipulated fee along with the juniors. 4.4 A student who is absent for or failed in regular Trimester end examination, will be allowed to appear for the same examination along with his/her juniors.

5. 0 5.1

CONTINUOUS ASSESSMENT AND EXAMINATIONS


The assessment of students performance in each course will be based on continuous internal evaluation and trimester-end examination. The marks for each of the components of assessment are as follows:

Assessment Procedure S.No. Component of assessment Marks Type of allotted Assessment Scheme of Examination
(i) Mid Trimester examination: 15 marks. (ii) Two surprise subject related Quizzes : 5 marks each = 10/ or Situational Role play for 10 marks (iii) Classroom Presentation / Case Discussion/ Workshops / Group Discussion : 10 marks (v) Attendance: 5 marks. The trimester-end examination in theory subjects: 60 marks. Note: In case of courses having practicals, the theory examination will be for 40 marks and practical exam for 20 marks. (i) 30 marks for Project Report. (ii) 20 marks for its presentation. (i) 200 marks for Project Report (ii) 50 marks for Project Seminar. Viva on all the courses of study and industrial visits up to III trimester Viva on all the courses of study and industrial visits up to V trimester

Internal

40

Continuous evaluation

External

60

Trimester-end examination

2 3 4

Total Minor Project (Eight weeks) Major Project (Ten weeks) Viva Voce (At the end of III Trimester) Comprehensive Viva (At the end of V Trimester) Current Business Affairs

100 50 250 100 Project Evaluation Project Evaluation Viva Voce

150

Viva Voce

50

Soft Skills

50

Business Games

50

i) Presentations: Best six out of Eight: Marks: 30 Presentations ii) Group Discussion: Best Two out of Three: Marks:20 Scores secured Best two out of three tests shall be considered in the objective for 50 marks. type tests Performance Scores secured in the Business Games shall be during the considered for 50 marks. Business Games Sessions

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5.2 Attendance: 5.2.1 A student whose attendance is less than 80 % in all the courses put together in any Trimester will not be permitted to attend the end- Trimester examination and he/she will not be promoted generally to register for subsequent Trimester of study. The student has to repeat the Trimester.
5.2.2 However, the Vice-chancellor on the recommendation of the Principal/ Director of the Institute may condone the shortage of attendance to the student whose attendance is between 66 % and 79 % on genuine medical grounds and on payment of prescribed fee.

5.2.3 A student whose attendance is less than 66 % has to repeat the programme by paying stipulated fee along with the juniors.
5.2.4 A student who is absent for or failed in regular Trimester end examination, will be allowed to appear for the same examination along with his/her juniors.
The attendance marks (maximum 5) shall be allotted as follows:

Percentage of Attendance
80% to 84 % 85% to 89% 90% to 94% 95 % to 99% 100%

Marks
1 2 3 4 5

5.3 Class Room Seminars, Case Discussions and Assignments


In the case of class room seminars, each student has to prepare a write up on a topic given by the faculty concerned and present the same in the class room, for which marks up to maximum of 5 shall be awarded. In respect of case discussion, the total class will be divided into a number of small groups and asked to discuss and present individually on a chosen topic, on the basis of which marks up to 5 shall be awarded.

5.4

Viva-voce:
The Viva-voce shall be conducted at the end of III, V and VI trimesters. The contents and marks for each Viva-voce shall be as follows:

III Trimester end


Viva voce on the course of study and industrial visits of all three trimesters: 100 marks.

V Trimester end
Comprehensive Viva on all the courses of study, industrial visits, during courses up to V trimester: 150 marks.

VI Trimester end
Project Seminar Project Evaluation : 50 Marks : 200 Marks

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6.0 INTERACTION WITH INDUSTRY


In order to make the programme more relevant, close interaction with industry shall be arranged through the following means:

6.1 Guest and Visiting Faculty


Senior Executives from industry shall be invited periodically to serve as guest and visiting faculty. At least two guest lectures by industry professionals shall be arranged in each trimester. Attendance for guest lecture is compulsory. The student should submit a report on each guest lecture to the faculty member concerned.

6.2 Industrial Visits


Students shall make not less than one industrial visit in each trimester. A brief account of these visits shall be prepared and produced at the time of the viva-voce to be held at the end of III and V Trimesters.

6.3 Minor Project


The students have to undertake a minor project during summer vacation at the end of first year for eight weeks and should submit the report on it.

6.4 Internship (Major Project)


Students shall undergo practical training in an organization for a minimum period of 10 weeks. The student has to undergo practical training in all the functional areas of the organization and then concentrate on a particular topic for preparing the Major Project Report under the supervision of one of the senior executives of the organization and one of the faculty members as the project guide. The report incorporating observations, findings and suggestions related to the field of training shall be submitted within two weeks after the completion of the training. The major project report shall be accompanied by a certificate of practical training obtained from the organization concerned.

7.0 PROFESSIONAL DEVELOPMENT COURSES


Apart from the Core Courses, the following are the Professional Development Courses offered for the benefit of the students. Among these, the Bridge Course, BEC, and Campus to Corporate Training are non-credit courses, while Current Business Affairs, Soft Skills, and Business Games carry credits as described below.

7.1. Bridge Course


A Bridge Course, which is a non-credit course, is compulsory for all students admitted to the Programme. It is offered at the beginning of the first trimester and is meant for familiarizing the students, drawn from various graduate programmes, to the basic background knowledge for management studies. The duration of the Bridge Course is 30 hours. The sessions in this course are handled by guest faculty from industry as well as the core faculty of the institute.

7.2. Business English Certificate (BEC)


Reading, writing, listening and speaking skills in Business English are imparted through training sessions preparing the students for Business English Certificate examination conducted by the University of Cambridge. The certification is internationally valid. No separate credits are granted by the institute for BEC. 12

7.3. Campus to Corporate Training


Students shall undergo compulsory training for 100 hours spread across a trimester in employability skills. The training is meant for honing the skills of students to make them industryready and thus aid good placements, and does not carry any credits.

7.4. Current Business Affairs


Following shall be the examination pattern of Current Business Affairs and Soft Skills: (i) Group discussion: Best two out of three will be considered and marks: 20 (ii) Online test: six out of eight tests and marks: 30 Students will be given a business periodical every week and group discussion and online test will be conducted on the issue announced in advance. Students are required to secure minimum 20 marks out of maximum 50 marks. Instant examination will be conducted for failed candidates.

7.5 Soft Skills


Evaluation is based on scores secured in the tests conducted by the trainer after each session. Best two scores out of three shall be considered for 50 marks. Students are required to secure minimum 20 marks out of maximum 50 marks. Instant examination will be conducted for failed candidates.

7.6 Business Games


Evaluation is based on scores secured in the tests conducted by the trainer after each session. Best two scores out of three shall be considered for 50 marks. Instant examination will be conducted for failed candidates.

8.0 EXAMINATION PATTERN The duration of each examination shall be three hours. In case of courses having practicals, the
duration of the theory exam shall examination it shall be for 90 minutes. be for two hours and for Practical

A. The following shall be the structure of the question papers of different courses
with exception of courses papers without practicals. mentioned other than problem papers and computer

S. No. 1. 2. 3.

Pattern
Section A : Five one page answer questions (Five out of Eight to be answered, at least one question from each unit). Section B : Five short Essay type questions (Either or choice Questions from each unit) Section C : One Caselet ( not more than 200 words) Total

Marks
5 X 2 = 10 Marks 5 X 8 = 40 Marks 1 X 10 =10 Marks 60 Marks

13

B. The following shall be the structure of question paper for courses with numerical problems (Quantitative Courses).

S. No.
1. 2.

Pattern
Section A : Five one page answer questions (Five out of Eight to be answered, at least one question from each unit). Section B : Five essay type questions (Either or choice Questions from each unit) Total

Marks
5 X 4 = 20 Marks 5 X 8 = 40 Marks 60 Marks

C.

The following shall be the structure of question paper for Computer related courses and Communication courses having praticals.

S. No.
1. 2. 3.

Pattern
Section A : Five one page answer questions (Five out of Eight to be answered). Section B : Five short Essay type questions (Either or choice Questions from each unit) Practicals Total

Marks
5 X 2= 10 Marks 5 X 6 = 30 Marks 20 Marks 60 Marks

D. The following shall be the structure of question paper for theory courses without case studies.

S. No.
1. 2.

Pattern
Section A : Five one page answer questions (Five out of Eight to be answered). Section B : Five essay type questions (Either or choice questions from each unit) Total

Marks
5 X 3= 15 Marks 5 X 9 = 45 Marks 60 Marks

9.0 GRADING SYSTEM 9.1 Based on the students performance during a given trimester, a final grade will be awarded at the end
of the trimester in each course. The grades and the corresponding grade points are as given in Table 2.

S. No.
1 2 3 4 5 6 7

Grade
O A+ A B+ B C F

Table 2: Grades & Grade Points Grade points Absolute Marks


10 9 8 7 6 5 Failed, 0 90 and above 80-89 70-79 60-69 50 59 40-49 Less than 40

9.2 A student who earns a minimum of 5 grade points (C grade) in a course is declared to have successfully completed the course, and is deemed to have earned the credits assigned to that course. 9.3 The minimum of 24 marks in case of theory papers without practicals and minimum of 16 marks in case of theory papers with practicals to be secured in each paper at the trimester end examination in order to pass the course. The minimum pass percentage in case of Practical examinations shall be 40%. 9.4 In case of courses like CBA, Soft Skills and Business Games/Workshops, and for Project Reports and Viva-Voce/Project Seminar/Project presentation, the minimum pass percentage shall be 40%.

14

10.0 GRADE POINT AVERAGE 10.1 A Grade Point Average (GPA) for the trimester will be calculated according to the formula:
[C x G] GPA = ---------------C Where C = number of credits for the course, G = grade points obtained by the student in the course. 10.2 Grade Point Average (GPA) is awarded to those candidates who pass in all the subjects of the trimester. 10.3 To arrive at Cumulative Grade Point Average (CGPA), a similar formula is used considering the students performance in all the courses taken in all the trimesters completed up to the particular point of time. 10.4 The requirement of CGPA for a student to be declared to have passed on the successful completion of the MBA programme and for the declaration of the class is as shown in Table 3.

Table 3: CGPA required for award of Degree


Distinction First Class Second Class Pass 8.0* 7.0 6.0 5.0

* In addition to the required CGPA of 8.0, the student must have necessarily passed all the courses of every trimester in the first attempt.

11. 0 EVALUATION:
The answer scripts of Trimester-end examinations shall be subjected to double valuation. While the scripts of Mid-Trimester shall be valued by the internal faculty who taught the course, the scripts of Trimester-end examinations shall be valued by both internal faculty who taught the course and external faculty who has put in three years of experience in teaching the particular course at Post Graduate level.

12. REAPPEARANCE
12.1 A Student who has secured F Grade in any theory course of any trimester shall have to reappear for the trimester end examination of that course in the following year. A student who has secured F Grade in Project work shall have to improve his report and reappear for viva-voce of project work at the time of special examination. A student who has secured F Grade in Practicals shall have to reappear for Special Examination.

12.2

12.3

13. SPECIAL EXAMINATION


A student who has completed the stipulated period of study for the MBA programme and still having failure grade (F) in not more than 3 theory courses excluding practical examination and Project Viva voce, may be permitted to appear for the special examination, which shall be conducted in the summer vacation at the end of the last academic year.

15

14. IMPROVEMENT OF GRADES:


The candidates will be permitted to re-appear course wise along with their juniors for any Trimester end examination to improve their grades and class within the six trimesters. However, the eligibility to reappear for improvement of grades is subject to the rules of the university with regard to this system.

15.0
15.1

ELIGIBILITY FOR AWARD OF THE MBA DEGREE


Duration of the programme: A student is ordinarily expected to complete the MBA programme in six trimesters of two years. However a student may complete the programme in not more than four years including study period. However the above regulation may be relaxed by the Vice Chancellor in individual cases for cogent and sufficient reasons.

15.2

A student shall be eligible for award of the MBA degree if he/she fulfils the following conditions: a) Registered and successfully completed all the courses and projects. b) Successfully acquired the minimum required credits as specified in the curriculum within the stipulated time. c) Has no dues to the Institute, hostels, Libraries, NCC / NSS etc, and d) No disciplinary action is pending against him / her.

16

SYLLABUS Master of Business Administration (MBA) Programme Code HMPRBA201000 TRIMESTER I: S.No.
1. 2. 3. 4. 5. 6. 7. 8.

Code No.
HMPRBA 101 HMPRBA 102 HMPRBA 103 HMPRBA 104 HMPRBA 105 HMPRBA 106 HMPRBA 107 HMPRBA 108

Title of the Course


Principles and Practice of Management Indian Ethos & Values in Management Managerial Economics Business Laws Financial Accounting & Analysis Quantitative Methods Written Analysis & Communication IT for Management

17

MPRBA-101: PRINCIPLES AND PRACTICE OF MANAGEMENT


The objective of this course is to enable the students to understand the fundamental principles and the practice of management. This will form foundation to study other functional areas of management. UNIT I: Introduction to Management- Management Thought Functions and Principles of Management; Corporate social responsibility. UNIT II: Planning- Planning Premises, Types and Steps in Planning - Decision making and forecasting, Steps in Decision making - Management by objectives (MBO) and Decision Tree Analysis. UNIT III: Organizing- Structure, Types of Organizations, Principles of Organizing, Delegation, and Decentralization of Authority - Line and Staff functions. UNIT IV: Leading- Leadership, Styles of leadership, Theories of Leadership - Blake and Moutons Managerial Grid - Motivation, Process, Maslows, McGregor and Hertzberg Theories of Motivation. UNIT V: Controlling - Importance, Process of Controlling - Making controlling effective Techniques of Controlling. Caselet (Not Exceeding 200 Words) Activity: Discussion on contribution of various management gurus Text Book Heinz Weihrich, Mark V Cannice & Harold Koontz., Management: a Global and Entrepreneurial Perspective. Tata McGraw-Hill Publishing Company. New Delhi: 2010. Reference Books 1. 2. Balasubrahmanian. N., Management Perspectives. McMillan India Ltd. New Delhi: 2007. Burton Gene & Thakur Manab., Management Today: Principles and Practice. TMH. New Delhi: 2004. 3. Charles Hill, Steven McShane., Principles of Management.TMH. New Delhi: 2008. 4. Hill, McShane., Principles of Management. TMH, New Delhi: 2007. 5. Luis Gomez Mejia, David B Balkin, Boulder, Robert Cardy., Management. TMH. New Delhi: 2008. 6. Sherlakar., Principles and Practice of Management. Himalaya Publishing House Ltd. New Delhi: 2007. 7. Stoner, Freeman and Gilbert., Management. Prentice Hall of India Pvt.Ltd. New Delhi: 2007. 8. Terry and Franklin., Principles of Management. AITBS Publishers. New Delhi: 2007. 9. Thomas S Bateman, Scott A Snell., Management. TMH. New Delhi: 2008. 10. Tim Hannagan., Management Concepts and Practices. Mac Millan India Ltd. New Delhi: 2007. Journals 1. 2. 3. 4. 5. 6. Business Today, The India Today Group, New Delhi Business World, ABP Pvt Ltd, New Delhi GITAM Journal of Management, GIM, GITAM University, Visakhapatnam Harvard Business Review, Harvard Business School Publishing Co. USA Indian Management, AIMA, New Delhi Vikalpa, IIM, Ahmedabad

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HMPRBA-102: INDIAN ETHOS & VALUES IN MANAGEMENT


The objective of this course is to expose students to Indian ethos and inculcate Indian values in order to mould students into ethical management graduates. UNIT I: Model of Management in the Indian Socio Political Environment: Work Ethos, Indian Heritage in Production and Consumption. UNIT II: Indian insight into TQM; Problems relating to Stress in Corporate Management Indian Perspective. UNIT III: Need for values in global change- Indian perspective - Values for Managers; Holistic Approach for Managers in Decision Making; Secular Vs Spiritual Values in Management. UNIT IV: Personal Growth and Lessons from Ancient Indian Educational System; Science and Human Values. UNIT V: Emerging Trends: Indian Ethos and Corporate Governance Relevance of Gandhian Thought for the contemporary managers. Caselet (Not Exceeding 200 words) Activity: Comparative study of personal values that govern approaches to management in India and outside. Text Book Chakraborty. S.K. Foundations of Managerial Work Contributions from Indian thought, Himalaya publications house, 1998. Reference Books 1. Dr. N.M. Khandelwal, Indian Ethos and Values for Managers, Himalya Publications House 2011 Sadri, Business Ethics, Concepts & Cases, TMH, 1998. 2. Chakraborty. S.K. Management Effectiveness and Quality of work life Indian insights, TMH 1987. 3. Chakraborty. S.K. Management by Values, Oxford University Press, 1991. 4. Drucker.P. Managing in Turbulent Times, Pan Books London, 1983. 5. Kumar. S. and N. Kuberoi Managing Secularism in the new Millennium Excel books 2000. 6. Grifftiths. B. The Marriage of East and West, Colling, London 1985 7. Gandhi.M.K. The Story of My Experiment with Truth, Navjivan Publishing house 1972. Journals 1. 2. 3. 4. Journal of Human Values, Sage Publications Vikalpa, Indian Institute of Management, Ahmedabad The Journal of Value management New Delhi

The Journal of the Society for Business Ethics

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HMPRBA-103: MANAGERIAL ECONOMICS


The objective of this course is to introduce to the students microeconomic analysis, which is useful for management decision-making and to enhance their understanding of major concepts of managerial economics. UNIT I: Managerial Economics Nature and scope of Managerial Economics Theories of a firm: Objectives, Traditional & Behavioral Theories. UNIT II: Demand and Supply Analysis Determinants of demand - Law of Demand - Demand Schedule Determinants of Supply Elasticity of demand Types of Elasticity of demand - Demand forecasting: Methods to forecast demand for old product & new product. UNIT III: Production Analysis Production functions Law of variable proportion Returns to scale Isoquants and Isocost curves and expansion path. Production functions; Cobb-Douglas, CES. UNIT IV: Cost Analysis Introduction to Cost concepts Different types of costs, Long run and short run cost curves-Pricing methods based on costs. UNIT V : Market Analysis Basis for classification of Markets - Price and Output determination under Perfect Competition, Monopoly, Monopolistic, oligopoly Markets. Caselet (Not Exceeding 200 words) Text Book D.N. Dwivedi. Managerial Economics. Vikas Publications. New Delhi: 2007. Reference Books 1. Christopher, R. Thomas & S. Charles., Managerial Economics. TMH. New Delhi: 2007. 2. Dr.D.M.Mihtani., Managerial Economics. Himalaya Publishing House. Mumbai: 2007. 3. James Brickley, Clifford W. Smith, Jerold Zimmerman., Managerial Economics. McGraw Hill Publications. New York: 2007. 4. P.L. Mehta., Managerial Economics. S.Chand & Sons. New Delhi: 2007. 5. Peterson H.Craig Lewis W. Chris and Jain Sudhir K., Managerial Economics. Pearson Education. 2007. 6. V.L.Mote,S Paul,G.S.Gupta., Managerial Economics. TMH. New Delhi: 2007. Journals 1. 2. 3. 4. Economic and Political Weekly, A Sameekha Trust Publication, Mumbai GITAM Journal of Management, GIM, GITAM University, Visakhapatnam Indian Economic Journal, Academic Foundation, New Delhi The Economist, The Economist News Paper Ltd., Singapore

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HMPRBA-104: BUSINESS LAWS


The objective of this course is to impart to the students the legal aspects of business transactions in general and specifically to acquaint them with the salient features of the essential Indian acts that deal with business. UNIT I: Contract Act Kinds of Contract Essentials of a Contract Offer and Acceptance Free Consent Capacity of the Parties Consideration Legality of Object Performance of contract discharge of contract Quasi Contract. UNIT II: Sale of Goods Act Sale and Agreement to Sell Conditions and Warranties Transfer of Property Rights of Unpaid Seller Law of Agency Definition Kinds of Agents Creation of Agency Rights and Duties of agent and principal Termination of Agency. UNIT III: Salient features of RTI, Consumer Protection Act, Cyber Law, Intellectual Property

Rights, and Environment Laws.


UNIT IV: The Negotiable Instruments Act, 1881: Types of Negotiable Instruments Parties (Holders and Holder on due course) Endorsement Kinds of Endorsement - Discharge - Modes of Discharge. UNIT V: Company Law Kinds of companies Formation and Incorporation of a Company Memorandum of Association Articles of Association Prospectus Winding up of a Company. Caselet (Not Exceeding 200 words) Activity: Study the prospectus of a company and report on how it complies with acts. Text Book N.D. Kapooor. Elements of Mercantile Law, Sultan Chand. New Delhi: 2012 References Books 1. 2. 3. 4. Avatar Singh., Principles of Mercantile Law. Eastern Book Company. Lucknow: 2007. Gulshan & G.K. Kapoor., Business Law. New Age Publishers. New Delhi: 2005. Gulshan .S.S., Business Law. Excel Books. New Delhi: 2006. N.D. Kapooor., Business & Corporate Laws. Sultan Chand. New Delhi: 2007.

Journals 1. GITAM Journal of Management, GITAM University, Visakhapatnam 2. ICFAI Journal of Business Laws, ICFAI University Press, Hyderabad 3. ILJ Indian law journal New Delhi

4. The Journal of Law and Society New Delhi 5. The Canadian Journal of Law and Society

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HMPRBA-105: FINANCIAL ACCOUNTING AND ANALYSIS


The objective of the course is to equip the students with financial accounting concepts and methods from a managerial perspective, and enable them to analyze financial statements from this perspective. UNIT I: Accounting Nature, Scope and Significance of Accounting - Principles of accounting concepts and conventions of Accounting users of accounting information branches of accounting GAAP. UNIT II: Processing of Transactions - Double entry system process of recording transactions preparation of Ledgers - objectives and methods of Trial Balance - preparation of Trial Balance. (With Numerical Problems) UNIT III: Preparation of Financial Statements Preparation of trading account Profit and Loss Account Balance Sheet Accounting Equation Accounting treatment of adjustments. (With Numerical Problems) UNIT IV: Financial Statement Analysis- : Funds flow analysis Statement of funds from operations preparation of Funds flow statement. Cash flow analysis Statement of cash from operations preparation of Cash Flow Statements (With Numerical Problems) UNIT V: Ratio Analysis - Meaning and Types of Ratios Ratios measuring short term solvency and long term solvency Turnover Ratios Profitability Ratios Interpretation of ratios - Managerial uses and limitations of Ratio Analysis. (With Numerical Problems) (A Workshop will be organized by an external organization for a minimum of 3 days on Applications of Financial Tally Package which carries 10 marks included in internal assessment in place of class room participation). Text Book R. Narayanaswamy., Financial Accounting A Management Perspective. Fourth Edition. PHI. New Delhi: 2011. Reference Books 1. Hanif and Mukarjee ., Financial Accounting. Tata Mcgraw Hills Ltd. New Delhi: 2011. 2. Jawahar Lal., Accounting for Managers. Himalaya Publishers. New Delhi: 2007. 3. Maheswari S.N & Maheswari S.K., Introduction to Financial Accounting. Vikas Publishing House. New Delhi: 2009. 4. Tulsian P.C., Financial Accounting. Volume I, Pearson Education. New Delhi: 2007. Journals 1. 2. 3. 4. 5. Finance India, Indian Institute of Finance, New Delhi. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam. ICFAI Journal of Accounting Research, ICFAI University Press, Hyderabad Journal of Accounting and Finance, Jaipur. Journal of Management and Accounting Research, ICAI, New Delhi.

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HMPRBA-106: QUANTITATIVE METHODS


The objective of this course is to enable the student to appreciate the role of quantitative methods in business decision making in solving management problems and in improving quantitative reasoning skills UNIT-I: Measures of Central tendency & Dispersion; Measures of location Mean Median, Mode, Geometric Mean, Harmonic Mean, Measures of dispersion range, Quartile Deviation, Mean Deviation, Variance, Standard Deviation, Coefficient of variation UNIT-II: Forecasting Techniques- Simple Linear Regression, Different methods to construct regression equations. Correlation; Meaning, Determination of correlation co-efficient, rank correlation UNIT-III: Time series: components of Time series, measurement of trend; Freehand curve, semi averages, moving averages, least squares method. UNIT-IV: Basic concepts of Probability: Permutations & Combinations: Definition of Probability, Additions & Multiplication Theorems of Probability, Bayes Theorem and its application. UNIT-V: Probability Distributions: Binomial, Poisson and Normal Distributions

Problems in all the above Units Text Book Nabendu Pal, Sahadeb Sarkar., Stastistics-Concepts and Applications. Prentice-Hall of India Private Limited. New Delhi: 2008 Reference Books 1. Levine, Stephan, Krehbiel & Berebson., Statistics for Managers-using Microsoft Excell. Prentice-Hall of India Private Limited, New Delhi;2007 2. Richard I. Levin., David S. Rubin., Statistics for Management. Prentice-Hall of India Private Limited, New Delhi;2007 3. T.N. Srivastava & Shailaja Rego., Statistics for Management. Tata Mc Graw-Hill Publishing Company Limited. New Delhi:2008 4. U.K. Srivastava, G.V. Shenoy & S.C. Sharma., Quantitative Techniques for Managerial Decisions. New Age International (P) Limited. New Delhi:2005 Journals 1. International Journal of Operations and Quantitative Management, College of Business, Prairie View A&M University, USA. 2. Journal of Applied Mathematics and Stochastic Analysis, Hindawi Publishing Corporation, Florida Institute of Technology, USA. 3. Journal of Applied Quantitative Methods, Association for Development through Science and Education, Romania. 4. Journal of Financial and Quantitative Analysis, Foster School of Business, University of Washington. .

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HMPRBA-107: WRITTEN ANALYSIS AND COMMUNICATION


The objective of this course is to enable the student to understand the significance of effective written communication of analysis of complex data, and to improve his/her skills of comprehending and writing business documents. UNIT I: The Process of Preparing Effective Business Correspondence The Seven Cs of Effective Written Communication-Applying the Three Step Writing Process-The Organization and Composition of Business Messages-Good News and Neutral Messages-Bad News Messages UNIT II: Writing and Composing Business Letters-Format and Layout of Business DocumentsBusiness Letters-Types of Letters-Persuasive Request Plan-Organization of persuasive messagesPersuasive requests-Requests about products and services-Request for changes in policy-Persuasive Sales Letters-Answering queries-Approving credits-Refusing adjustments on claims and complaints. UNIT III: Writing Memos, E-mail and Other Brief Messages-Format and Layout of Memos and Emails-Strategies for Writing Effective Memos and E-mails-Note-taking UNIT IV: Writing Resumes and Application letters-Preparing Effective Resumes-Preparing Other Types of Employment Messages-Application Letters-Job inquiry letters UNIT V: Planning and Writing Business Reports and Proposals-Types of Reports-Informational and Analytical Reports-Proposals-Structuring Business Proposals-Documentation of Report Sources Caselet (Not Exceeding 200 words) Activity: Communicating through a personal blog & Presentation of the process Text Book Courtland L Bovee, John V. Thill, & Mukesh Chaturvedi, Business Communication Today. Ninth Edition. New Delhi: Pearson, 2011. Reference Books 1. K.K. Ramachandran Lakshmi, Kartik, M. Krishna Kumar, Business Communication, MacMillan India Ltd., 2007. 2. Shirley Taylor, Communication for Business, Pearson Education, 2007. 3. Herta A Murphy, Herbert W Hildebrandt, Jane P Thomas, Effective Business Communication, The McGraw-Hill Company, New Delhi, 2008. Journals 1. Business Communication Quarterly, Association for Business Communication, New York. 2. Journal of Technical Writing and Communication, Charles H Sides, Baywood Publication, New York.

3. The Journal of Technical Writing and Communication (JTWC) 4. International Journal Analysis of Written Communication and Research

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HMPRBA-108: INFORMATION TECHNOLOGY FOR MANAGEMENT


The objective of the course is to acquaint the students with an overview of information technology and information systems. UNIT I: Introduction to Computers: Basic Architecture of Computers, Classification of Computers, Types of Soft ware: System Software and Application soft ware. MS-Office: MS-Word -Document Management, Table Handling, Mail Merge, MS-Excel Cell Management, Entering Formulas, Working with Functions, MS-Power Point Working with Slides, Enhancing PPT with animation schemes, MS-Access Database Concept, creation of tables, using forms. UNIT II: Introduction to Networks: Types of Networks, Network Topology, Internet, Intranet and Extranet, Electronic Data Interchange (EDI), E-Commerce overview E-Commerce Applications.

UNIT III: Information Systems for Business: Information Systems Concepts, Significance, Need for Information Systems, Computer Based Information Systems, Categories of Information SystemsOperational Support Systems-Management Support Systems, IS support to Business FunctionsAccounting & Finance, Marketing & Sales, Production, Logistics and Human Resources Management Systems. UNIT IV: IS Security, Control and Audit: Security in ISM, Issues in Ism, System Vulnerability and Abuse, business value of security and control Issues in ISM. UNIT V: Intelligent Systems in Business: Artificial Intelligence and Intelligent systems-Expert systems, other intelligent systems, intelligent Agents, Virtual Reality, Ethical and global issue of intelligent systems. Text Book Ralph. M. Stair, George, W. Reynolds, Principles of Information Systems. 6th Edition, Thomson Course Technology 2003. Reference Books 1. Turban, Mclean, Wetherbe. Information Technology for Management: Transforming Organizations in the Digital Economy. 4th Edition, New Delhi: Wiley Publications, 2007. 2. C.S.V.Murthy., E-commerce. Himalaya Publishing House. 2004. 3. Dhiraj Sharma., Foundations of IT. Excel Books. New Delhi: 2008. 4. G.V.Satya Sekhar., Management Information Systems. Excel Books Limited. New Delhi: 2007. 5. Laudon and Laudon., Management Information Systems. Tata Mc Graw Hills. New Delhi: 2006. 6. Peter Norton., Introduction to Computers. Tata Mc Graw Hills. New Delhi: 2006. 7. W.S.Jawadekar., Management Information Systems. Prentice Hall of India. New Delhi: 2007. Journals 1. 2. 3. 4. Data Quest, New Delhi GITAM Journal of Management, GIM,GITAM University, Visakhapatnam Indian Journal of Science and Technology, Chennai. Information Technology, New Delhi

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S.No.
1. 2. 3. 4. 5. 6. 7. 8.

Code No.
HMPRBA 201 HMPRBA 202 HMPRBA 203 HMPRBA 204 HMPRBA 205 HMPRBA 206 HMPRBA 207 HMPRBA 208

Title of the Course


Organizational Behaviour Business Environment Business Communication Operations Research Marketing Management Human Resource Management Cost Management Research Methodology

TRIMEST ER II

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HMPRBA-201: ORGANIZATIONAL BEHAVIOUR


The objective of this course is to understand Organizational Behavior and appreciate the foundations of individual and group behavior. UNIT I: Introduction - Organizational Behavior Nature Management Functions Management Roles Management Skills Systematic Study; Foundations of Individual Behavior-Attitudes Types of Attitudes. UNIT II: Perception and Motivation - Perception - Factors Motivation Nature; Theories of Motivation Hierarchy Needs Theory Two-Factor Theory Expectancy Theory; Applications of Motivation. UNIT III: Foundations of Group Behavior - Groups Nature Classification; Stages of Group Development Group Structure Group Decision-Making; Leadership Nature Theories Trait Theories Behavioral Theories Contingency Theories. UNIT IV: Organizational Structure Nature Work Specialization Departmentalization Chain of Command Span of Control Centralization and Decentralization; Organizational Designs The Simple Structure The Bureaucracy The Matrix Structure The Team Structure The Virtual Organization The Boundary less Organization. UNIT V: Organizational Culture and Change Management - Organizational Culture Nature Cultures Functions - Approaches to Managing Organizational Change Lewins Model Kotters Plan for Implementing Change Organizational Development Techniques. Caselet (Not Exceeding 200 words) Activity: A Management Game on Group Dynamics Win As Much As You Can Text Book Robbins, Stephen & Sanghi S., Organizational Behavior. Pearson Education. 2010. Reference Books 1. Laurie J. Mullins., Management and Organizational Behavior. Oxford Publishers. New Delhi: 2007. 2. Mc Shane & Von Glinow., Organizational Behavior. Mc Graw Hill Publications. New Delhi: 2008. 3. Udai Pareek., Organizational Behavior. Oxford Publishers. New Delhi: 2008. Journals 1. 2. 3. 4. 5. 6. 7. Business Manager, Alwar Business today, The India Today Group, New Delhi Business World, ABP Pvt. Ltd. New Delhi GITAM Journal of Management, GIM, GITAM University, Visakhapatnam. Harvard Business Review, Harvard Business School Publishing Co. USA Indian Management, AIMA, New Delhi Vikalpa, IIM, Ahmedabad

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HMPRBA- 202: BUSINESS ENVIRONMENT


The objective of this course is to make students understand the basic facets of Indian business environment and to acquaint them with the emerging issues in business particularly at the national level in the light of the New Economic Policies. UNIT I: Business environment - Overview Concept and Significance- Kinds of environment Economic, Political, Legal, Social and Technological environment Influence on Business. UNIT II: Theoretical Frame work and Functioning of the Economy: Economic system types Objectives of five year Planning LPG policy in India. UNIT III: Industrial Policy statement of the government New industrial policy1991 - Competition Act MNCs. UNIT IV: Behavioral and Technical Function: Consumption Function-Components of Consumption Investment Function - Components of Investment -Keynesian IS-LM Framework. UNIT V: Economic Concepts and Policies: National Income: Definition Concepts - Measurement Monetary and Fiscal policy Business cycles Theories Phases. Caselet (Not Exceeding 200 words) Activity: Select an industry and study the impact of LPG policy Text Books 1. 2. G.S. Gupta., Macro Economics - Theory and Application. Tata Mc Graw-Hill Publishing. New Delhi: 2007. S Francis Cherunilam., Business Environment. Himalaya Publishing House. Mumbai: 2011.

Reference Books 1. C Rangarajan & BH. Dholakia. Managerial Economics. Tata McGraw-Hill Publishing. New Delhi: 2006. 2. Misra & Puri., Indian Economy. Himalaya Publishing House. New Delhi: 2006 3. Paul, Justin. Business Environment (Text and Cases). Tata McGraw-Hill. New Delhi: 2006. 4. Ruddradutt & KPM.Sundaram., Indian Economy. S. Chand & Co. Ltd. New Delhi: 2008. 5. Shaikh Saleem., Business Environment. Pearson Education. New Delhi: 2006. Journals 1. 2. 3. 4. 5. 6. Business Today, The India Today Group, New Delhi Business World, ABP Pvt. Ltd, New Delhi GITAM Journal of Management, GIM, GITAM University, Visakhapatnam Indian Management, AIMA, New Delhi Management Review, IIM, Bangalore Vikalpa, IIM, Ahmedabad

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HMPRBA-203: BUSINESS COMMUNICATION


The objective of this course is to enable students to understand the dynamics communication in an organization, how interpersonal relationships impact on interpersonal communication and to gain a perspective on the Management process and its dependence on communication. UNIT I: Communication and Management The Paradox of Human Communication The Management Process and Communication- Communication as a process - Achieving effectiveness in Human Communication; UNIT II: Management of Interpersonal Communication Intrapersonal Foundations for Communication Motivation; Perception; Emotions. UNIT III: Models for Understanding Interpersonal Relationships- Models - Exchange Theory; Johari Window; Transactional Analysis. UNIT IV: Barriers Power Differences - Language - Defensiveness - Gateways Interpersonal Trust Listening - Feedback - Nonverbal Communication Nondirective Counseling. UNIT V: Interpersonal Influence - Interpersonal Influence The Influence Process Resistance to Change Organizational Limitations to Interpersonal Influence; Caselet (Not Exceeding 200 words) Activity: Role plays based on gateways to effective communication & other concepts Text Book Jerry C. Wofford, Edwin A. Gerloff and Robert C. Cummins, Organizational Communication The Keystone to Managerial Effectiveness,. New York: McGraw-Hill. 1977. Reference Books 1. Courtland L Bovee, , John V. Thill, & Mukesh Chaturvedi, Business Communication Today, Ninth Edition, Pearson, New Delhi, 2011. 2. Lesikar & Flatley., Basic Business Communication Skills for Empowering the Internet Generation. 9th Edition, McGraw-Hill. 2007. 3. Monippally, M M., Business Communication Strategies. Mc Graw-Hill. 2006. Journals 1. 2. 3. 4. 5. 6. 7. Asia Pacific Journal of HRM, Asia Pacific Institute of Management, New Delhi GITAM Journal of Management, GITAM University, Visakhapatnam Harvard Business Review, Harvard Business Publishing Co., USA. HRD Times, National HRD Net work, Hyderabad. HRM Review, ICFAI University Press, Hyderabad ICFAI Journal of HRM, ICFAI University Press, Hyderabad ICFAI Journal of Organizational Behavior, ICFAI University Press, Hyderabad

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HMPRBA-204: OPERATIONS RESEARCH


The objective of this course is to use mathematical techniques to obtain the best possible solution to optimization problems involving limited resources UNIT I: Introduction - Nature of Operations Research, Management Applications of Operations Research, Main characteristics of Operations Research, Scope of Operations Research, Role of Operations Research in Decision Making. UNIT II: Linear Programming Problem - Introduction, Mathematical Formulation of LPP Solutions: graphical &simplex. UNIT III: Transportation and Assignment - Introduction to Transportation, Problems, Procedures of finding Basic Feasible and Optimal solution NW corner rule , Minimum cost method ,Vogels Approximation , MODI method, Assignment Problem: Introduction ,Solving of Assignment problem by Hungarian Algorithm. UNIT IV: Game Theory and Decision Theory - Game theory: Introduction, Two Person Zero Sum Games, Pure Strategies, Mixed Strategies, Dominance Principle, Decision theory: decision under certainty and uncertainty. UNIT V: Simulation and Queuing Theory: Types of simulation random variable-Monte-Carlo technique. Queuing Theory: Introduction Queuing System Queuing Models (M/M/I) (/FCFS), (M/M/I) (N/FCFS) Problems in all the above Units Text Book G. Srinivasan., Operations Research - Principles & Applications. Prentice-Hall of India Private Limited. New Delhi: 2007 Reference Books 1. Dr.S.D.Sharma., Operations Research. Kedar Nath Ram Nath & Co, 2006. 2. Franks S. Buknick Mcleavey, Richard Mojena., Principles of Operation Research for Management. AITBS Publishers. 2002. 3. Frederick S. Hillier & Gerald J. Lieberman., Introduction to Operations Research-Concepts and Cases. Tata Mc Graw-Hill Company Limited. New Delhi: 2007 4. G.V.Shenoy, U.K. Srivastava and S.C. Sharma. Operations Research for Management. New Age International (P) Limited. New Delhi: 2005 5. Kalavarthy.S., Operation Research. Vikas Publishers House Pvt.Ltd. 2007. 6. Kantiswarup, P.K.Gupta and Manmohan., Operations Research. Sultan Chand & Sons. 2001 Journals 1. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam. 2. International Journal of Operations and Quantitative Management, College of Business, Prairie View A&M University , USA 3. Journal of Applied Statistics, Rout ledge, Taylor & Francis Group , UK 4. The European Journal of Operational Research (EJOR)

5. International Journal of Mathematics in Operational Research (IJMOR) 30

HMPRBA-205: MARKETING MANAGEMENT


The objective of this course is to provide the student with an overview of marketing concepts and principles, and enable them to apply the key concepts to practical business situations. UNIT I: Introduction to Marketing Nature, Scope & Importance of Marketing Core Concepts of Marketing - Business orientations towards Marketing Emerging Challenges in Marketing. UNIT II: Marketing Environment Analyzing Macro & Micro environment Consumer behaviour factors influencing buyer behaviour buying process Segmenting, Targeting & Positioning (STP) UNIT III: Marketing Strategy Elements of the marketing Mix Marketing Strategy Product Mix management New Product Development Product Life Cycle UNIT IV: Pricing Objectives Methods & Strategies Channels of Distribution Types of channels - Channel Management UNIT V: Promotion Nature and Importance of promotion - Promotional Mix Managing Advertising, Sales Promotion, Personal Selling, Public Relations & direct marketing IMC Recent trends in Marketing (Viral, Social, and Green Marketing) Caselet (Not Exceeding 200 words) Activity: Develop Marketing Strategy for a product of your choice. Text Book Philip Kotler & Kevin Lane Keller, Marketing Management. Pearson India. New Delhi: 2011. Reference Books 1. 2. 3. 4. 5. 6. 7. Philip Kotler., Principles of Marketing. Prentice Hall. New Delhi 2006. Etzel., Marketing Concepts & Cases. Tata Mc Graw Hill, 13th Edition 2008. Kerin, Hartley & Rudelius., Marketing The Core. 1st Edition.2008. Perreault., Basic Marketing. Tata Mc Graw hill, 15th Edition 2008. S H H Kazmi, Marketing Management Text & Cases. Excel Books, 1st Edition; 2007. Tapan K Panda, Marketing Management Text & Cases. Excel Books .2nd Edition 2007. Ramaswamy & Namakumari, Marketing Management Text & Cases, Tata Mc. Graw Hill 7th Edition 2010.

Journals 1. 2. 3. 4. 5. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam Vikalpa, IIM, Ahmadabad Management Review, IIM, Bangalore Global Business Review, International Management Institute, New Delhi International Asia pacific Elk Journal of Marketing

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HMPRBA-206: HUMAN RESOURCE MANAGEMENT


The objective of this course is to acquaint the students with the concepts and functions of human resource management. UNIT I: HRM: Introduction - Job Analysis and Design: Uses of Job analysis, Job design, Job redesign, HR Planning: Strategic and Human Resource Planning, HR Planning process, HR Information systems, Assessment of HR requirements, HR Functions and Policies UNIT II: Staffing: The Recruitment Process-The selection process-Induction and Placement UNIT II: HRD: Introduction-Performance Appraisal and Management - Training & DevelopmentCareer Planning & Development- Organizational Development UNIT III: Compensation Management-Wage & Salary Administration-Fringe Benefits-IncentivesSocial Security Measures-Job Evaluation system UNIT IV: Integration: Quality of work life, Quality circles, Industrial Relations, Industrial Disputes and causes, remedial measures, Collective Bargaining. The management of conflict: Sources of grievances, the grievance procedure, Guidelines for handling grievances- Maintenance of HR: Caselet (Not Exceeding 200 words) Activity: Select a company and study the recruitment process Text Book Flippo, Edwin B., Personnel Management. Tata McGraw Hill Publishing Co, New Delhi: 2007. Reference Books 1. 2. 3. 4. 5. 6. 7. Dessler., Human Resource Management. Pearson Education. New Delhi: 2007. H. John Bernardin., Human Resource Management. McGraw Hill Pub. 2007. John M Ivancevich., Human Resource Management. McGraw Hill Pub. 2007. Louis & Gomitz Mejia et. al., Managing Human Resources. Pearson Education. 2007. Mirza S Saiyadain., Human Resource Management. McGraw Hill-4th Edn. 2009. Noe, Hollenbeck, Gerhart & Wright., Human Resource Management. McGraw Hill Pub. 2006. Raymond Andrew Noe, John R.Hollenbeck, East Lansing, Barry Gerhart., Human Resource Management. McGraw Hill Pub. 2007. 8. Raymond Andrew Noe, John R. Hollenbeck., Fundamentals of Human Resource Management. McGraw Hill Pub. 2007. 9. Rosemary Elixabeth Iucas, Hamish Mathieson & Benjamin Lupton., Human Resource Management. McGraw Hill Pub. 2007. 10. Wayne Cascio., Human Resource Management. McGraw Hill Pub. 2006. Journals 1. Harvard Business Review, Harvard Business School Publication Co., USA. 2. HRM Review, The ICFAI University Press, Hyderabad.

32

3. Human Capital, HR Information Services, New Delhi. 4. Indian Journal of Industrial Relations, Sriram Centre for Industrial Relations, New Delhi 5. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam.

HMPRBA-207: COST MANAGEMENT


The objective of this course is to equip students with various techniques and methods of costing, cost control and cost management. UNIT I: Elements of costs- Nature and Scope of Cost Accounting Types of Direct and Indirect Material Cost- Issue of Materials- Pricing Methods- Labour cost- Direct and Indirect Labour CostSystems of Payment of Wages Overheads - Classification, Allocation and Apportionment of Overheads. UNIT II: Preparation of Cost Sheet classification of costs prime cost works cost cost of production cost of sales Preparation of Cost sheet for special work orders. UNIT III : Application of Break Even Analysis Decision involving alternative choices Make or buy Decisions Exploring New Markets Determination of sales mix addition or deletion of a product. UNIT IV: Activity Based Costing (ABC)- Scope Benefits and Limitations of Activity based Costing Practical Illustrations UNIT V : Budgeting and Budgetary Control Various types of budgets Flexible budgets Production budgets Sales budgets Performance budgets Zero Based Budgeting. Caselet (not exceeding 200 words) Activity: Text Book Shanna, Shashi K.Gupta., Management Accounting. Kalyani Publishers. New Delhi: 2010. Reference Books 1. Lal Nigam & Sharma. Advanced Cost Accounting. Himalaya Publishing House. Mumbai: 2007. 2. S.N. Maheswari., Management Accounting. S. Chand Publications. New Delhi: 2009. 3. S.K. Chakravarthy., Cost and Management Accounting. New Central Book Agency Ltd. Calcutta: 2009. 4. Tukaram Rao., Cost Accounting. New Age international. New Delhi: 2010. Journals 1. 2. 3. 4. 5. GITAM Journal of Management, GITAM University Indian Journal of Commerce, IGNOU, New Delhi. Journal of Management Accounting and Research, Jaipur. The Chartered Accountant, New Delhi. The Management Accountant, Kolkata. Select any company and study the cost structure

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34

HMPRBA-208: RESEARCH METHODOLOGY


The objective of this course is to familiarize the students with the concepts and the techniques of Research Methodology applicable to business arena. UNIT-I: Introduction - Importance of Research, Types of research, Research Process-Problem Identification-Formulation-Classification, Concept and Construction of Hypothesis- Steps in Testing Hypothesis. UNITII: Research Design Meaning, Purpose and Principles Types of Research DesignExploratory Descriptive Experimental, Data Collection- Sources of Data-Methods of Data Collection-Questionnaire Design and Pre Testing of Questionnaire. UNITIII: Sampling & Sampling Designs- Determination of Sample Size-Census Survey Vs Sample Survey-Advantages of Sampling Sampling Methods-Probability Sampling-Non Probability Sampling. UNITIV: Data Tabulation-Analysis and Interpretation: Editing, Decoding and Classification of DataPreparation of Tables-Analysis of Data - Scaling Techniques - Graphic and Diagrammatic Representation of Data. UNIT-V: Types of Reports- Contents of Report-Formats of Reports-Presentation of Reports. Text Book Kothari, C.R., Research Methodology Methods and Techniques. New Age International Publishers. New Delhi: 2007. Reference Books 1. Boyd, Westfall and Stouch., Marketing Research. Text and cases, All India Travel Book Sellers. New Delhi: 2005. 2. Brayman., Research Methods. Oxford University Press. New Delhi: 2005. 3. Krishnaswami, O.R., Methodology of Research in Social Sciences. Himalaya Publishing House. Mumbai: 2006. 4. R.Pannersalvem., Research Methodology. Prentice-hall of India Pvt Ltd. New Delhi: 2004 5. R.S. Dwivedi., Research Methodology in Behavioral Science. Macmillan India ltd. New Delhi: 2005. 6. Wilkinsan and Bhandarkar., Methodology and Techniques of Social research. Himalaya Publishing house. New Delhi: 2005. Journals 1. Electronic Journal of Business Research Methods, Cass School of Business, City University London, UK. 2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam 3. International Journal of Social Research Methodology, Thomas Coram Research Unit, Institute of Education, London, UK 4. Journal of Management Research, Faculty of Management Studies, University of Delhi, New Delhi.

35

TRIMESTER III S.No.


1. 2. 3. 4.

Code No.
HMPRBA 301 HMPRBA 302 HMPRBA 303 HMPRBA 304

Title of the Course


Strategic Management Entrepreneurship Development Corporate Governance Management of Public & Private Participation

5. 6. 7. 8. 9. 10.

HMPRBA 305 HMPRBA 306 HMPRBA 307 HMPRBA 308 HMPRBA 309 HMPRBA 310

Marketing Research Financial Management Operations & Supply Chain Management Innovation Management Current Business Affairs & Soft Skills Minor Project (8 weeks) & Viva - Voce

36

HMPRBA-301: STRATEGIC MANAGEMENT


The objective of this course is to acquaint students with the concepts, methods and tools of strategic management and their application in industry.

UNIT I: Strategic Management-Basic process of strategic management; Benefits and limitations of strategic management; Goals and objectives, Business Vision, Mission and Objectives.
UNIT II: Environment and Resources Analysis: Environmental Analysis, Industry and Competitive Analysis, the External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal Analysis; Internal Factor Evaluation (IFE) Matrix, Porters Five Forces Model, SWOT Analysis and VRIO framework.

UNIT III: Strategy Formulation: Porters Value chain - Generic competitive strategies Portfolio Analysis and its limitation - BCG matrix and GE matrix - Building competitive advantage for a firm - Strategy versus tactics and making a Strategic Choice - Blue Ocean Strategy. UNIT IV: Strategy Implementation and Control: Corporate Strategy - Business Strategy Functional Strategy and Global Strategy - Issues in Strategy Implementation and Balanced Score Card. UNIT V: Corporate Governance and Corporate Social Responsibility in Strategic Management.
Caselet (Not Exceeding 200 Words) Activity: Formulate the goals, objectives, vision and mission of the company you wish to start

in the near future, Apply the Porters five force model to an Indian Business, Apply the BCG matrix for the products of an Indian company, Prepare a Balanced Scorecard for the organization of your choice and A study on the CSR initiatives taken by some major corporates.
Text Book

Azhar Kazmi., Business Policy and Strategic Management. Tata McGraw Hill. 2008.
Reference Books 1. Fred R. David., Strategic Management. Prentice Hall. New Delhi: 2007. 2. Michel Porter., Competitive Strategy. Harvard University Press. New York: 2007. 3. Tom Wheelen., David Hunger, Strategic Management & Business Policy: Achieving Sustainability. 12/E, Prentice Hall. 2010. 4. Upendra Kachru., Strategic Management Concepts & Cases. 1st Edition, Excel Books. 2009.

5. C. Appa Rao, B. Parvathiswara Rao and K. Sivaramakrishna. Strategic Management and Business Policy - Text and Cases. Excel Books. New Delhi. 2008.
Journals 1. Harvard Business Review, Harvard University 2. International Journal of Applied Strategic Management.

37

3. International Journal of Strategic Management 4. Strategic Management Journal, Wiley-Blackwell Publishing. 5. Vikalpa, IIM, Ahmedabad.

38

HMPRBA-302: ENTREPRENEURSHIP DEVELOPMENT


The objective of this course is to acquaint students with different dimensions and skills of entrepreneurship. The course also throws light on the opportunities and financial resources available for the establishment of business enterprises. UNIT-I: Entrepreneurship: Introduction Concepts Characteristics Factors Theories of Entrepreneurship - Development of Entrepreneurship in India. UNIT-II: Business Plan- Sources of New Ideas-Identification of opportunities and preparation of business plan - Product Planning and development process - Preparation of feasibility report Significance of sunrise industries in developing economy like India. UNIT-III: Opportunities available under promotional schemes for SME sector for new entrepreneursPromotional schemes of NABARD and SIDBI for starting new enterprises-Analysis and appraisal of promotional schemes and preparation of MOU for sanction. UNIT-IV: Financing and Promotion: Government Financial Support State and Central Government Financial Institutions - Role of central and state government institutions in promoting Entrepreneurship in India-EDP. UNIT-V: MSME: Importance -Opportunities - Issues - Role of RBI, and other Developmental Financial Institutions - NABARD, SIDBI, SFC, SIDCs, SISDCS - in promotion of MSMEs. Caselet (Not Exceeding 200 Words) Activity: Preparation of Feasibility Report on selected industries, Development of New Business Ideas. Text Book Vasanth Desai. Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House. Mumbai: 2011. Reference Books 1. A.Sahay, V Sharma, Entrepreneurship and New Venture Creation. Excel Books. New Delhi:2008 2. Hisrich, Peters, Shepherd, Entrepreneurship. Tata Mc Graw Hill. New Delhi: 2007 3. Kuratko and Hodgetts, Entrepreneurship Theory, Process, Practice. Thomson. Haryana: 2007 4. Madhurima Lall, Shikha Sahai., Entrepreneurship. Excel Books. New Delhi :2008 5. S.S.Khanka., Entrepreneurial Development. S.Chand& company. New Delhi: 2007. Journals 1. 2. 3. 4. 5. Business India, New Delhi. Businesses Today, The India Today Group, New Delhi. Economic and Political Weekly Mumbai. The Journal of Entrepreneurship, Ahmedabad GITAM Journal of Management, GIM, GITAM University, Visakhapatnam

E-Journals 1. Small Business Economics 2. International Studies in Entrepreneurship

39

HMPRBA-303: CORPORATE GOVERNANCE


The objective of this course is to make the students understand the various issues relating to the governance and protecting the interests of the stakeholders. UNIT I: Introduction - Corporation - Definition and Characteristics - History of Corporate form and models -- Corporate Objectives - Corporations and Government - Governance - Corporate Governance - Definition Perspectives. UNIT II: Theoretical Foundations of Corporate Governance: Notion of Conflict of Interest - Property Rights Theory - Nexus of Contracts - Agency Theory - Berle and Means' Theory - Concept of separation of ownership and control -Shareholder-Stakeholder Debate. UNIT III: Pillars of Governance in Organizations: Owners - Ownership Structure Types of Owners Ownership vs. Control - Board of Directors - Types of Directors Board Roles and Board Attributes -Board Committees --- Executive Management - Role of CEO - Succession Planning - Managerial Myopia -- Institutional Investors - Types, Categories, Features and Role. UNIT IV: Emergence of Corporate Governance in India: Systemic Development Argument - Three stages of Systemic Evolution --- Relationship-based evolution argument - Examples of IndustryGovernment nexus - Kumaramangalam Birla Committee Report - Serious Fraud Office UNIT V: Business Ethics and CSR: Corporation as a Social Institution - Accountability and Sustainability - Relevance of Triple Bottom Line Reporting to CSR - Codes of Conduct; Ethical Theories -Teleological, Deontological, Virtue Ethics - Applications of ethical theories to decision making - Ethical issues related to employment, healthcare, and advertisement. Caselet (Not Exceeding 200 words) Activity: Explore the various models of Corporate Governance - Anglo-Saxonic or Market-oriented model - Germano-Nippon or Relationship-oriented model - Transition Economy model Emerging Economy Model and select the company of your choice and submit a write up on their Corporate Governance Practices. Text Book Praveen B Malla, Corporate Governance: Concept, Evolution and India Story, Routledge, 2010. Reference Books 1. 2. 3. 4. 5. 6. Robert Monks and Nell Minow, Corporate Governance, Wiley Publications Bob Tricker, Corporate Governance: Principles, Policies and Practices, Oxford University Press Monks, R. Minow, N., Corporate Governance. Blackwell 2008. Banks, Eric. Corporate Governance. John Wiley. Fernando, A C. Corporate Governance Pearson Education 2006 Business Ethics & Corporate Governance, ICMR

Journals 1. 2. 3. 4. 5. GITAM Journal of Management, GITAM University Indian Journal of Commerce, IGNOU, New Delhi. Journal of Management Accounting and Research, Jaipur. The Chartered Accountant, New Delhi. The Management Accountant, Kolkata

40

HMPRBA-304: MANAGEMENT OF PUBLIC & PRIVATE PARTICIPATION


The objective of the course is to provide the students with an overview of the Public and Private participation, and enable them to appreciate its impact on economy. UNIT I: Rationale Kinds of PPP - Regulation UNIT II: Tendering Process Negotiations for property acquisition Procurement Project financing UNIT III: Service Pricing Social Costs Welfare Implications Government Concessions. UNIT IV: Monitoring and Evaluating PPP PPP Disputes and Dispute Resolution Mechanisms. UNIT V: Sectoral Studies of PPP Electricity Telecommunication, Roads, Infrastructure Projects India and Global experience. Caselet (not exceeding 200 words) Activity: Study and prepare a report on PPP model in any sector of your choice. Text

Mirjam Bult-Speiring and Geert Dewulf, Strategic Issues in Public-Private Partnerships: An International Perspective, Wiley-Blackwell, 2007.
Reference Books

1. E R Yescombe, Public-Private Partnerships: Principles of Policy and Finance, Butterworth-Heinemann, 2007. 2. Darrin Grimsey and Mervyn K Lewis, Public Private Partnerships: The Worldwide Revolution in Infrastructure Provision and Project Finance, Edward Elgar Publishing, 2007. Journals 1. The European Public Private Partnership Law Review, Lexxion Publishers, Berlin. 2. Journal on Public and Private Partnerships, International Finance Corporation, World Bank Group. 3. The International Journal of Public-Private Partnerships, U.K.
4. The PPP Journal, U.K.

41

HMPRBA-305: MARKETING RESEARCH


The objective of this course is to familiarize the students with the concepts and techniques of Marketing Research applicable to business arena. UNIT-I: The Nature of Marketing Research The Managerial Value of Marketing Research for Strategic Decision Making Need for Marketing Research Types of Research - The Characteristics of Valuable Information The Internet and Research. UNITII: Organizational Structure of Marketing Research-Ethical Issues in Marketing Research-The Nature of Marketing Problems-Qualitative Research Tools. UNITIII: Testing of Hypothesis: Null Hypothesis Alternative hypothesis procedure of testing of hypothesis, large sample test with single mean, proportion, difference between means & proportions ,Type-I Error & Type-II Error. UNIT-IV: Small Samples analysis: small sample test; t-Test, Chi-square, F test, ANOVA- one-way classification and two-way classification. UNITV: Multivariate statistical analysis: Nature Classification Interpretation - Discriminating analysis - Factor analysis - Cluster analysis. Caselet (not exceeding 200 words) Text Book Zikmund & Babin, Market Research. South - Western Cengage Learning, New Delhi, 2007 Reference Books 1. Levine, Stephan, Krehbiel & Berebson., Statistics for Managers-using Microsoft Excell. Prentice-Hall of India Private Limited, New Delhi;2007 2. Richard I. Levin., David S. Rubin., Statistics for Management. Prentice-Hall of India Private Limited, New Delhi;2007 3. T.N. Srivastava & Shailaja rego., Statistics for Management. Tata Mc Graw-Hill Publishing Company Limited. New Delhi:2008 4. U.K. Srivastava, G.V. Shenoy & S.C. Sharma., Quantitative Techniques for Managerial Decisions. New Age International (P) Limited. New Delhi:2005 Journals 1. Electronic Journal of Business Research Methods, Cass School of Business, City University London, UK. 2. International Journal of Social Research Methodology, Thomas Coram Research Unit, Institute of Education, London, UK 3. Journal of Management Research, Faculty of Management Studies, University of Delhi, New Delhi. 4. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam

42

HMPRBA-306: FINANCIAL MANAGEMENT


The objective of this course is to familiarize the students with the basic concepts of Financial Management and to enhance their decision making skills. UNIT I: Nature of Financial Management: Nature Objectives Scope- Functions of Financial Management Financial forecasting Financial Planning Time Value of Money. UNIT II: Financing Decisions: Sources of Finance - Cost of Different Sources of Finance - Capital structure Cost of Debt - Cost of Preference Capital - Cost of Equity Share - Cost of Retained Earnings - Weighted Average Cost of Capital Leverages - financial and operational Leverage. UNIT III: Investment Decision: Basics of Capital Budgeting - Appraisal and Evaluation of Long Term Investment Proposals Methods of Capital Budgeting- Traditional methods: Pay Back Method Accounting Rate of Return Discounting Methods - Internal Rate of Return - Net Present Value Profitability Index. UNIT IV: Working Capital Management: Concept of Working Capital - Determinants of Working Capital - Operating Cycle Computation of Working Capital Requirements UNIT V: Dividend Policy: Stable Dividend Dividend Theories - Factors Influencing Dividend Policy Issues in Dividend Policy - Bonus Shares. Caselet (Not Exceeding 200 words) Activity: Select a company and observe capital structure Text Book J.C. Van Horne., Fundamentals of Financial Management. Pearson Education. New Delhi: 2010.

Reference Books 1. 2. 3. 4. 5. I.M. Pandey., Financial Management. Vikas Publications Print. New Delhi: 2009. M.Y. Khan & P.K. Jain., Financial Management. Tata McGraw Hill. New Delhi: 2010 S.N. Maheswari., Financial Management. Sultan Publications. New Delhi: 2006 Y.K. Bhalla., Financial Management & Policy. Anmol Publications (P) Ltd. New Delhi: 2006. R.K. Sharma & Shashi K. Gupta., Financial Management. Kalyani Publications. Ludhiana, Reprint: 2010

Journals 1. 2. 3. 4. Chartered Financial Analyst - ICFAI - Hyderabad. GITAM Journal of Management, Visakhapatnam. Journal of Accounting and Finance - Research Development Association, Jaipur. Journal of Financial Management and Analysis - Centre for Financial Management Research.

43

HMPRBA-307: OPERATIONS & SUPPLY CHAIN MANAGEMENT


The objective of this course is to enable the student to understand the basic principles and techniques of Operations Management and Supply chain Management. UNIT I: Production and Operations management - Scope of Production and Operations managementEvolutionary Milestones- Types of Manufacturing systems- Services operations. UNIT II: Production planning and control (PPC) -Stages in PPC- Aggregate planning Basics of Project Management- Concept of Maintenance Management and Industrial Safety - Network techniques Developing project plan PERT/CPM Other techniques. UNIT III: Plant Location and Layout Planning-Plant Location -Factors affecting Plant location- Plant capacity - Types of Layouts. Productivity- Basic concepts of Productivity- Work Study- Method Study- Work Measurement - Quality Management-TQM. UNIT IV: Supply Chain Management-Process View of Supply Chain. Competitive and Supply Chain Strategies, Achieving Strategic Fit. Logistical operations, Supply chain Synchronization, Supply Chain Drivers and Metrics. Facilities, inventory, transportation, information, sourcing and pricing in SCM. UNIT V: Logistics and Supply chain relationships- Identifying logistics performance indicators The Global supply chains, Supply Chain Management in Global environmentGlobal strategy Global purchasing Global logisticsGlobal alliances Issues and Challenges in Global supply chain Management Cases involving problems Activity: Write a report on the production system of the company visited during the industrial visit. Text Book Sunil Chopra and Peter Meindl: Supply Chain Management: Strategy, Planning and 3rd edition, Pearson, 2009. Reference Books 1. Adam, E, Everette, Ebert, J, Ronald, Jr., Production and Operation Management. Prentice Hall of India Pvt Ltd. New Delhi: 2007 2. Buffa, S.Elewood, Sarin, K, Rakesh., Modern Production. John Wiley & Sons. 2006 3. Gaither, Norman., Production and Operation Management. The Dryden Press. Chicago: 2006. 4. Mhulemann, Alan, Oakland, John, Lockery, Keith., Production and Operation Management . Macmillan India Ltd. 2007. 5. Nair, N.G., Production and Operation Management. Tata Mc-Graw Hill. NewDelhi: 2007 6. R. Panner Selvam., Production and Operation Management. Prentice-Hall of India (P) Ltd. New Delhi: 2007 7. S.N.Chary., Production and Operations Management. Tata Mc-Graw Hill Publishing Co Ltd. NewDelhi: 2007. Journals 1. 2. 3. 4. 5. International Journal of Operations and Quantitative Management, USA Journal of Applied Mathematics and Stochastic Analysis ,Hindawi Laghu Udyog Samachar, A Journal of small scale Industries, New Delhi. Productity, CBS Publishers and Distributors, New Delhi. Productity Promotion, Delhi Productivity Council, New Delhi Operation,

44

HMPRBA-308: INNOVATION MANAGEMENT


The objective of this course is to familiarize the students with the basic concepts of Innovation Management and to enhance their knowledge on Innovation Management. UNIT I: Fundamentals of Innovation Drivers of Innovation Characteristics of Innovation Models of Innovation. UNIT II: Innovation Life Cycle Capturing Organizational Knowledge Knowledge Transfer Process Collaboration vs. Co-creation New Product/Service Development Executive Sponsorship. UNIT III: Measures of Innovation Factors Mediating Innovation Assessing Innovation Impact Innovation Diffusion. UNIT IV: Innovation and Entrepreneurship Financing Entrepreneurial Innovation Protection of Entrepreneurial Rents Strtegic Alliances and Networks IP issues UNIT V: Innovation Culture within Organizations Governments role in promoting Innovation Implementing Innovation. Caselet (Not Exceeding 200 words) Activity: Select a company and observe innovation management practices. Text Book

Joe Tidd and John Besant, Managing Innovation, Wiley, 2009. Reference Books 1. Allan Afuah, Innovation Management: Strategies, Implementation and Profits, Oxford University Press, 2003. 2. Shlomo Maital and D VR Seshadri, Innovation Management: Strategies, Concepts and Tools for Growth and Profit, Response Books, 2007. 3. J E Ettlie, Managing Technology Innovation, John Wiley & Sons, 2000. 4. C. Christensen, The Innovator's Dilemma, HBS, 1997.
Journals 1. European Journal of Innovation Management. 2. International Journal of Innovation Management. 3. Creativity and Innovation Management. 4. Economics of Innovation and New Technology. 5. Industry and Innovation.

HMPRBA-309: CURRENT BUSINESS AFFAIRS (CBA) & SOFT SKILLS (SS) 45

CURRENT BUSINESS AFFAIRS (CBA)


Course Objectives The objective of the course is to create awareness on current business matters, improve reading habits and critical thinking on business issues, and equip students with knowledge and skills to succeed in job interviews Teaching Methods The student is required to read a Business magazine supplied by the Institution and appear for online quiz conducted on each issue. During the class session (two periods per week) Group Discussion is conducted (group of 6-8). Students who are absent for any of the Group Discussions will be losing a chance. Assessment Online assessments are conducted for calculating 60% of the overall grade. The remaining 40% is awarded on the performance in Group Discussion conducted. SOFT SKILLS (SS) Introduction This course is designed keeping in mind the industry expectations and with the aim to improve the chances of selection in the job interviews and also succeed in the first job. The first module on Soft Skills is focused on Communication, Creativity, Presentation Skills, Business Etiquette, Working in a team, selling skills etc., while the second phase focuses employability skills namely Group Discussions,. Resume Writing, Grooming, Interview skills etc. Course Objectives To provide students with 1) Skills required for effective functioning as manager/executive 2) Skills required for succeeding in job interviews. Teaching Methods Activity 1: The student is required to view select Video CDs, one per each week and make note of it. Activity 2: Workshop for three days conducted by external agencies on soft skills to train and assess in few selective areas of soft skills. Activity 3: Based on the scores in diagnostic test, the students will either appear for foundation course in English Language or Book Review. Class Sessions a. Two periods per week is scheduled to view the video CDs in the language Lab b. Three day Workshop will be organized during the trimester. c. Two hours period for two days a week is arranged alternatively for item 3 mentioned above. Assessment Activity 1: Based on the content delivered through Video CD, objective test is conducted at the end of each session. There will be descriptive written test on any of the 10 CDs watched. Maximum score is 20 marks. The break-up for valuation is as follows:

46

I. II. III.

Test scores at the end of each session: Attendance: Trimester end descriptive test:

50% 25% 25%

Activity 2: Two best scores out of three scores awarded during three days of soft skills training program is considered. Maximum Marks awarded is 10. The evaluation may be subjective or objective on the skill that is being imparted. Activity 3: For Foundation course in English language, the assessment is for maximum marks 20. The break-up for valuation is as follows: 25% 50% 25% OR For Book review, the assessment is for maximum marks 20. The break-up for valuation is as follows: I. Written Assignment*: II.Oral Presentation: 75% 25% I. Class Participation: II. Written Test (3) scores: III.Oral test scores:

The student should submit the written assignment not exceeding 1500 words. The content should be typed and submitted before the due date. The oral presentation should be made using PPT (not exceeding 5-10 slides)

SECOND YEAR 47

B. SPECIALIZATION COURSES
The students shall study dual specialization in IV and V Trimesters. Each student has to select two specializations from the given list during IV & V trimesters. Following is the Course Structure for IV Trimester.

TRIMESTER IV S.No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32.

Code No.
HMPRBA-BIF 401 HMPRBA-BIF 402 HMPRBA-BIF 403 HMPRBA-BIF 404 HMPRBA-BIF 405 HMPRBA- BIF 406 HMPRBA HR 401 HMPRBA HR 402 HMPRBA HR 403 HMPRBA HR 404 HMPRBA HR 405 HMPRBA HR 406 HMPRBA IB 401 HMPRBA IB 402 HMPRBA IB 403 HMPRBA IB 404 HMPRBA IB 405 HMPRBA IB 406 HMPRBA MM 401 HMPRBA MM 402 HMPRBA MM 403 HMPRBA MM 404 HMPRBA MM 405 HMPRBA MM 406 HMPRBA-OSM 401 HMPRBA-OSM 402 HMPRBA-OSM 403 HMPRBA-OSM 404 HMPRBA-OSM 405 HMPRBA-OSM 406 HMPRBA 407 HMPRBA 408

Title of the Course


Corporate Restructuring and Valuation Financial Engineering & Risk Management Banking and Financial institutions Principles and Practice Of Banking Credit Risk Management International Financial Reporting Standards People Management Planning & Staffing Managing Individual & Organizational Performance HRD-Design, Strategies & Systems Recruitment & Selection Human Resource Information Systems Leadership & Team Building International Business Laws Management of Multinational Corporations Cross Cultural Business Management Global Marketing Management International Trade Logistics WTO & India Services Marketing Consumer Behavior Management of Advertising Rural Marketing Hospitality Marketing Brand Management Global Operations & Logistics Service Operations Management Strategic Logistics Management Project Management EXIM Management E-Business Current Business Affairs Business Games

HMPRBA-BIF-401: CORPORATE RESTRUCTURING AND VALUATION 48

The objective of this course is to enable the students to understand the financial strategies in corporate entities. UNIT I: Strategy Formulation Financial Strategy for Capital Structure- Strategy for shareholders value maximization.- market to book value economic value added. UNIT II: Investment Strategy- Techniques of investment Appraisal Under Risk and Uncertainty- Risk Adjusted NPV- IRR Standard Deviation - Sensitivity analysis, Certainty equivalent Capital Rationing - Decision Tree Approach for investment Decisions- Leasing Vs Buying (With Numerical Problems) UNIT III: Merger and Acquisition Strategy- Corporate restructuring Types Of Business Combinations Motives and Benefits of Mergers and Acquisitions - Legal Framework Strategies in Mergers and Acquisitions Financial Synergies Human Capital Synergies Impact of Mergers And Acquisitions on Stakeholders Causes For Failure of Mergers And Acquisitions. UNIT IV: Financial Implication of Mergers and Acquisitions - Significance of share exchange ratio Significance of P/E ratio and EPS analysis illustrations UNIT V: Takeovers Introduction kinds of takeovers motives behind takeovers Defensive Strategies- Sell offs- Spin offs- golden parachutes crown jewels green mails poison pills white knights - Financial Implications SEBI guidelines for takeovers - Leveraged Buyouts. Caselet (not exceeding 200 words) Activity: Collect information regarding recent mergers and acquisitions.

Text Book: Kamal Ghosh Ray, Mergers and Acquisitions. PHI learning Private Limited. New Delhi: 2010. Reference Books 1. I.M. Pandey., Financial Management. Vikas Publishing House Private Limited. New Delhi: 2010. 2. J.C. Van Horn., Financial Management. Pearson Education. New Delhi: 2009. 3. Marshal Bansal., Financial Engineering. Prentice Hall. New Delhi: 20011. 4. P.N.Khandawalla., Corporate Turnarounds, Mergers, Restructuring & Corporate Control. Weston et al. New Delhi: 2010. 5. Rustogi., Financial Management. Galgotia Publishers. New Delhi: 2009. 6. V.K.Bhalla., Financial Management and Policy. Anmol Publishers. New Delhi: 2010.
Journals 1. 2. 3. 4. 5. GITAM Journal of Management, GITAM University Indian Journal of Commerce, IGNOU, New Delhi. Journal of Management Accounting and Research, Jaipur. The Chartered Accountant, New Delhi. The Management Accountant, Kolkata.

HMPRBA-BIF-402: FINANCIAL ENGINEERING & RISK MANAGEMENT 49

The objective of this course is to familiarize the students with recent techniques in the area of finance, in general and financial instruments in particular. This subject is intended for in depth understanding of identifying needs of investors and designing new financial instruments. UNIT I: Introduction to Financial Engineering- Scope- Tools- Financial Engineering Vs. Financial Analysis- Factors contributing to the growth of financial engineering.- Advances in Financial theoryInnovative Products of the Last twenty years- present changing scenario of securities industry. UNIT II: The Physical Tools of Financial Engineer- Product Development- A Model for New Product development- directions- design-testing-instrument preview.- Equity and Equity related instrumentsEquity options- Equity Warrants- Subscription rights- Index futures and index options- foreign securities-Valuation of Equities UNIT III: Recent Debt Market Innovations- Zero coupon securities- Repo/reverse market- Junk Bonds- Fixed vs. Floating rates of interest-Reverse Floating rate Debt-Valuation of Bonds. UNIT IV: Measuring Risk and Return- Rates of return before and after taxes- Investment HorizonsRisk- Portfolio considerations- risk aversion and portfolio analysis- Risk less asset-Managing Risk.Managing risk Asset Liability Management. UNIT V: Risk Management Techniques- Hedging Hedge Ratios- Uses-Cost of Hedging- Building block analysis approach to Hedging- Look Back Options- Option linked loan-Overall collateralization. Caselet (Not Exceeding 200 Words) Activity: Study recent debt and equity instruments in the financial market and submit a report. Text Book F. Marshall & Vipul K. Bansal., Financial Engineering A Complete Guide to Financial Innovation. Prentice Hall of India. New Delhi: 2009. References Books 1. I.M. Pandey., Financial Management. Vikas Publishers. New Delhi: 2010. 2. Prasanna Chandra., Financial Management. Tata McGraw Hill. New Delhi: 2007. 3. ZVI Bodie, Alex Kane, Alan J Marcus & Pitabas Mohanty., Investments. The McGraw Hill. New Delhi: 2009.

Journals 1. 2. 3. 4. Finance India, New Delhi: GITAM Journal of Management, GITAM University, Visakhapatnam Journal of Financial Management and Research Finance and Development, IMF, Washington, USA

50

HMPRBA-BIF- 403: FINANCIAL INSTITUTIONS & MARKETS


The objective of this course is to familiarize the student with the functioning of various banking & financial institutions and markets. UNIT I: Financial System Structure Financial System & Economic Development - Introduction to Banking System Banking Innovations Participation Certificates - Interbank participation Consortium approach New Technology in Banking. UNIT II: Money Market Call Market Bill Market Commercial Papers Certificates of Deposits Market for Financial Guarantees Gilt edged Securities Markets Recent steps taken by RBI for developing CPs and CDs Role of RBI in developing Money Market. UNIT III: Industrial Securities Market Types of securities New Issue Market Methods of New Issue Market SEBI Norms for IPOs. Secondary Markets Listing of Securities Trading and Settlement - SEBI Norms for Secondary Markets. UNIT IV: Commercial Banking-Management of assets and liabilities - Effect of RBI policies on the Operations of Commercial Banks - Recent Reforms in Banking Sector-Recovery of Debts-Calculation of EMIs Emerging Trends in Banking like E-banking, Mobile Banking. UNIT V: Non-Banking Financial Companies- Small Savings Provident Funds Pension Funds Insurance Companies - Unit Trust of India Mutual Funds Public Deposits with Non Banking Companies Non Banking Statutory Financial Organisations. Caselet (Not Exceeding 200 Words) Activity: Select a Bank and study their recent financial products Text Book L M Bhole., Financial Institutions and Markets. Tata McGraw-Hill. New Delhi: 2008. Reference Books 1. Anthony Saunders and M M Cornett., Financial Markets and Institutions. Tata McGrawHill. New Delhi: 2006. 2. Gordon and Natarajan., Financial Institutions and Markets. Himalaya Publishing House. New Delhi: 2007. 3. Jeff Madura., Financial Institutions and Markets. Cengage Learning. New Delhi: 2007. Journals 1. 2. 3. 4. Chartered Financial Analyst, ICFAI, Hyderabad Finance and Development, IMF, Washington, USA GITAM Journal of Management, GITAM University, Visakhapatnam Journal of Accounting and Finance, Jaipur

51

HMPRBA-BIF-404: PRINCIPLES AND PRACTICE OF BANKING


The objective of this paper is to make the students aware of the principles and practice of banking. UNIT I: Introduction Concept and Definition of Banking Relationship between Banker and Customer Evolution of Banking in India - Functions of Commercial Banks - Types of Banks. UNIT II: Regulatory Framework - The Reserve Bank of India Act 1934 - Banking Regulation Act 1949-Functions and Powers of RBI - Maintenance of Liquid Assets / Reserve Funds / Cash Reserves / Statutory Reserves - CRR - SLR - Guidelines and their impact on Banks. UNIT III: Credit and Investment Management: Instruments and classification of Credit - Credit Appraisal Techniques - Recommendations of Various Committees on Credit -Tandon Committee Norms- Credit Monitoring Arrangement - Case Laws on COPRA and OMBUDSMAN. UNIT IV: Investment (Portfolio) Management by Banks - Balance Sheet - SWOT Analysis: Shifts in Policy Perceptions - CAMEL Rating - Framework for Improving Balance Sheets - Spread Management - Management of Balance Sheet Activities. UNIT V: Recent Trends in Banking: Branch Expansion - Banking Liquidation, Amalgamations and Mergers Rural Banking - Priority Sector Lending - Social Banking - Bancassurance - Community Banking - Tele- Banking - e-Banking - Innovations in Risk Management in Banking Sector. Caselet (Not Exceeding 200 Words) Activity: Observe recent trends in Banking and analyze bank performance Text Book Maheswari, S N and Maheswari S K. Banking- Law & Practice. Kalyani Publishers, New Delhi. 2008 Reference Books 1. Vasant C Joshi and Vinay V Joshi (2008)., Managing Indian Banks The Challenges Ahead, Response Books, New Delhi. 2. LaB Nigarn, B M (2007), Banking Law and Practice, Konark Publishers Pvt Ltd., New Delhi 3.Mathur, B C, (2007), Banking and Finance, Wide Vision, Jaipur 3. Joel Bessis (2008), Risk Management in Banking, John Wiley & Sons, New York. 4. Indian Institute of Banking and Finance (2009), Principles of Banking, Macmillan, New 5. Delhi, Journals 1. 2. 3. 4. Journal of Banking & Finance International Journal of Banking, Accounting and Finance (IJBAAF) The Banking and Finance Review Global Journal of Finance and Banking Issues

52

HMPRBA-BIF-405: CREDIT RISK MANAGEMENT


The objective of this course is to acquaint the student with credit risk management among Indian Banks. UNIT I: Needs for risk management in Banks Basel I Accord- Banking supervision Basel Accord II. Credit process operational practices and credit environment lending objectives- credit selection process Transaction Risk exposure- Financial products in the extension of Business credit. UNIT II: Identification and understanding various types of risks: financial risks and non financial company specific risk- Risk evaluation- fundamentals of credit analysis credit rating systems. Loan classification. Debt recovery tools UNIT III: Credit risk measurement ratio for credit analysis cash flow analysis Quantitative models/ sensitivity and simulation- finding the certainty levels- expected default frequency value at risk UNIT IV: Financial Distress models and methodology Bankruptcy risk/ credit portfolio management optimizing three variables of share holders value, cost of capital and credit Grade MC Kinsey valuation Model how do international Banks price loans. UNIT V: Credit Derivatives Pricing and Mechanism International swaps and Derivatives Association ISDA) standard credit default swaps Total returns swaps- Regulatory concerns of credit derivatives balance sheet analysis of different banks as a case analysis. Caselet (Not Exceeding 200 Words) Activity: Select any banking company and analyze its non-performing assets Text Book: Joetta Colquitt. Credit Risk Management. McGraw-Hill, 2010 Reference Books 1. Robin Kendall. Risk Management for Executives: A Practical Approach to Controlling Business Risks, FT Pitman Publishers, London.2009 2. Vijaya Bhaskar P and Mahapatra B. Derivatives Simplified and Introduction to Risk Management.2010 Journals 1. 2. 3. 4. GITAM Journal of Management, GITAM University, Visakhapatnam The Journal of Credit Risk The Journal of Investment strategies The IRMA Journal

53

HMPRBA-BIF-406: INTERNATIONAL FINANICAL REPORTING STANDARDS


The objective of this course is to impart to students the basic aspects of the recent techniques in the area of financial reporting system. UNIT I: Introduction: Over view and development of Accounting standards in India -Need of Convergence to IFRS - Differences between IFRS and Indian GAAP UNIT II: Basic Principles of recognition, measurement, presentation and disclosure of expenses and Income, Assets and Liabilities UNIT III: Presentation and elements of Financial Statements (IAS 1): Statement of Cash flows (IAS 7) - Events after the balance sheet date - Earnings per share - Interim financial reporting (IAS 34)-Effects of changes in foreign exchange rates. Operating segments UNIT IV: Preparation of external financial reports for single entities - Income statements and discontinued operations - Cash flow statements - Statement of changes in equity UNIT V: Financial Instruments: Standards on Financial Instruments, Financial Assets, Financial Liabilities, Derivatives and embedded Derivatives - Measurement of Financial instruments. Hedge Accounting Caselet (Not Exceeding 200 Words) Activity: Select a company and bring out the differences between Indian Accounting Standards and IFRS Text Book Jasmine Kaur, IFRS A Practical Approach, McGraw-Hill 2011 Reference Books 1. 2. 3. 4. Dr.A.L. Saini, IFRS for India, Snow White publications.2011 Kamal Garg, Accounting Standards and IFRS, Bharat Law house.2010 Jasmine Kaur,IFRS A Practical Approach, Mc Graw Hill2011 Dr A.L. Saini, International Financial Reporting Standards (IFRS) US-GAAP,UK-GAAP and Indian-GAAP 2011 5. Kamal Garg. Accounting Standards and IFRS. Bharat Law House 2010 Journals 1. Journal of Accounting Research 2. Journal of Accountancy 3. The Chartered accountant Journal 4. The Journal of IFRS/US GAAP

54

HMPRBA-HR-401: PEOPLE MANAGEMENT- PLANNING & STAFFING


The objective of the course is to develop among students an understanding of the concepts, policies, strategies and practices of Human Resource planning and staffing. UNIT I: Introduction to Human Resource Planning Objectives, Significance Demand Forecasting and Process of HRP. UNIT II: Job Analysis, Description and Job Evaluation Job Rotation, Promotion and Transfer. UNIT III: Strategic Human Resource Planning HRIS Career and Succession Planning. UNIT IV: Staffing Concept, Objectives and Significance Recruitment, Sources, Types and Recent Trends in Recruitment Practices. UNIT V: Selection Importance, Types of Selection Process of Selection Placement and Induction. Caselet (Not Exceeding 200 Words) Activity: Study the induction programme by selecting a company of your choice Text Book Dipak Kumar Bhattacharyya., Human Resource Planning. Excel Books. New Delhi: 2009. Reference Books

1. Cascio., Managing Human Resources. Mc Graw-Hill. New Delhi: 2006. 2. Mirza S Saiyadain & Tripti Pande Desai., Emerging Issues in Human Resource Management.
Excel Books. New Delhi: 2007

3. Noe & Raymond., Fundamentals of Human Resources 2/e. Mc Graw-Hill. New Delhi: 2005. 4. P. Jyothi & D.N. Venkatesh., Human Resource Management. Oxford University Press. New
Delhi: 2006. Journals 1. 2. 3. 4. 5. 6. Harvard Business Review, Boston, USA Indian Management, New Delhi Indian Journal of Industrialization, New Delhi Indian Journal of Training & Development, New Delhi Vikalpa, IIM, Ahmedabad GITAM Journal of Management, GITAM University, Visakhapatnam

55

HMPRBA-HR-402: MANAGING INDIVIDUAL & ORGANIZATIONAL PERFORMANCE


The objective of the course is to enable the students to understand Performance Management as a method to measure and improve the effectiveness of people in the workplace. UNIT I: Performance Management: Concept and Objectives Prerequisites Principles and Characteristics Dimensions of Performance Management Factors affecting Performance management Performance Management and Performance Appraisal. UNIT II: Performance Management Model Importance Performance Management System (PMS) Introduction Strategies - Assessment of Performance Needs Objectives Characteristics Goal setting Theory Expectancy Theory. UNIT III: Performance Management Process: Prerequisites Performance Planning Goal Setting Levels; corporate and individual Key Result Areas Key Performance Areas. UNIT IV: Performance Managing: Objectives Importance Characteristics Process - Need for Performance Standard Performance Measurement/Assessment Review Need for employee development Methods of Development Couching Counseling and Mentoring UNIT V: Integrated Performance Management and the concept of maturity alignment - 360 degree appraisal - Balance Score Card Competency Mapping High Performance Teams: Concept Characteristics Determinants Building and Leading High Performance Teams. Caselet (Not Exceeding 200 Words) Activity: Critically evaluate the Process of Performance Appraisal by Selecting an Organization of your choice Text Book A. S. Kohli & T.Deb. Performance Management. Oxford University Press. New Delhi: 2008 Reference Books 1. Herman Aguinis., Performance Management. Pearson. New Delhi: 2008. 2. Kurt Verweire & Lutgartvan Denberghe., Integrated Performance Management. Sage Publication. New Delhi: 2005. 3. Michael Armstrong and Angela Baron., Performance Management. Jaico Publishing house. Mumbai:2009. 4. R.K Sahu., Performance Management systems. Excel books. New Delhi: 2007. 5. TV Rao., Performance management and appraisal systems. Response books. New Delhi 2007. Journals 1. 2. 3. 4. 5. 6. Harvard Business Review New Delhi HRM Review, Hyderabad GITAM Journal of management, Visakhapatnam Indian Journal of Industrial Relations, New Delhi NHRD Review, New Delhi: Personnel today, Kolkata

56

HMPRBA-HR-403: HRD- DESIGN, STRATEGIES & SYSTEMS


The objective of this course is to provide the students with a basic understanding of the concepts, strategies and systems of human resource development in organizations. UNIT I: Human Resource Development: Concept, origin and need for Human Resource Development; Macro and Micro Perspectives of Human Resource Development; Approaches to Human Resource Development; Systems Approach to Human Resource Development; Contribution of Sub-systems to organizational performance; HRD Matrix. UNIT II: Interventions of Human Resource Development: Performance Management, Performance Appraisal, Potential appraisal, Coaching, Counseling and Mentoring, Career Planning and Development; Organizational Development process; Organizational Development interventions. UNIT III: Training and Development: Need for training; Concept of Learning and Learning principles; Training Process; Training Need Analysis; Training methods; Evaluation of Training; Methods of Evaluation; Executive Development. UNIT IV: HRD in Practice: Human Resource Development Experiences in Indian Public and Private Sector Indian Industries; Human Resource Development in Government and Service Sectors; Human Resource Development in Voluntary Organizations. UNIT V: Human Resource Development Profession: HRD as a Profession; Duties and Responsibilities of HRD Manager; Organization of Human Resource Development function; Human Resource Development Audit, Future of Human Resource Development. Caselet (Not Exceeding 200 Words) Activity: Draw the distinction between training and development and study the identification of training needs in an organization Text Book T V.Rao. Readings in Human Resource Development. Oxford IBH Publishing Ltd. New Delhi: 2008. Reference Books 1. Rao, T.V.(et.al): HRD in the New Economic Environment, Tata McGraw-Hill Pub.Pvt, Ltd., New Delhi , 2003. 2. TV. Rao., Future of Human Resource Development. Macmillan. New Delhi 3. Rao, T.V and Pareek, Udai: Designing and Managing Human Resource Systems, Oxford IBH Pub. Pvt.Ltd., New Delhi , 2005. 4. Nadler, Leonard : Corporate Human Resource Development, Van Nostrand Reinhold, ASTD, New York . Journals

1. 2. 3. 4.

HRD Network Journal Human Capital, New Delhi Gitam Journal of Management, GITAM University, Visakhapatnam Personnel Today, Kolkata

57

HMPRBA-HR-404: HUMAN RESOURCE INFORMATION SYSTEM


The objective of this course is to enable the students to understand the importance of packaged solutions in HR domain. UNIT I: Introduction: Data & Information needs for HR Manager; Sources of Data; Role of ITES in HRM; IT for HR Managers; Concept, Structure, & Mechanics of HRIS; Programming Dimensions & HR Manager; Survey of software packages for Human Resource Information System including ERP Software such as SAP, Oracles Financials UNIT II: Data Management for HRIS: Data Formats, Entry Procedure & Process; Data Storage & Retrieval; Transaction Processing, Office Automation and Information Processing & Control Functions; Design of HRIS: Relevance of Decision Making Concepts for Information System Design; HRM Needs Analysis Concept & Mechanics; Standard Software and Customized Software; UNIT III: HR Management Process & HRIS: Modules on MPP, Recruitment, Selection, Placement; Module on PA System; T & D Module; Module on Pay & related dimensions; Planning & Control; Information Systems support for Planning & Control; UNIT IV: HR Management Process II & HRIS: Organization Structure & Related Management Processes including authority & Responsibility Flows, and Communication Process; Behavioral Patterns of HR & other Managers and their place in information processing for decision making; UNIT V: Security, Size & Style of Organizations & HRIS: Security of Data and operations of HRIS Modules; Common problems during IT adoption efforts and Processes to overcome? Orientation & Training Modules for HR & other functionaries Caselet (Not Exceeding 200 words) Activity: Visit SAP and Oracle enterprise solutions websites and compare their HR modules. Write a note. Text Book C.S.V. Murthy. Managing Information Systems: Text and Applications, Himalaya Publications, 2011 Reference Books 1. Dr. Michael ,"The Agenda: What Every Business Must Do to Dominate the Decade", Hammer, Hammer and Company, One Cambridge Center, Cambridge, MA, 02142 2. Michael Armstrong , A Handbook of Human Resource Management Practice, Kogan Page 3. Elizabeth HOULDSWORTH, Dilum Jirasinghe, Managing and Measuring Employee Performance - Understanding Practice, Kogan Page 4. Jack J Phillips, Accountability in Human Resource Management, Gulf Professional Publishing. 5. Alfred.J.Walker ,HRIS Development , Kogan Page Journals 1. 2. 3. 4. Human Resource Management Journal Journal of Information Science Personnel Review Industrial Management & Data Systems

58

HMPRBA-HR-405: RECRUITMENT & SELECTION


The objective of this study is to enable the student to specialize in the process of Recruitment and Selection with a special focus on pre-employment tests and measuring competencies. UNIT I: Recruitment Challenges- How to make recruitment efforts succeed, Workers ExpectationsRecruitment Sources, Proactive and reactive recruitment, Innovative recruitment sources, Electronic Recruitment, Electronic resumes, Career web sites, International electronic recruitment electronic Web sources. UNIT II: Interviewing, Job descriptions, Reviewing the application and rsum, Planning basic questions, Competency Based questions, Key competency category, competency based lead-ins, Generic competency Questions, Additional types of questions, Probing questions, Questioning techniques to avoid, Encourage applicant to talk, Providing talk. UNIT III: Pre-employment Testing, testing advantages and disadvantages, test validation, testing categories, Computer based testing, Background check policy, reference check, Guidelines for releasing and obtaining Information. UNIT IV: Ability Tests- Mental Ability, effects of practice and coaching, Mechanical ability test, Personality Measurement Test, Personality Assessment- Performance tests and, Use of performance test, Assessment Center-Integrity Testing Drug testing, Graphology. UNIT V: Recruitment and Selection Practices Abroad - Case Studies Caselet (Not Exceeding 200 Words) Activity: Select a company and study the selection process Text Books

1. Phillips. Strategic Staffing, Pearson, 2009. 2. Daine Arthur. Recruiting, Interviewing, Selecting & Orienting New Employee, PHI, 4/e, 2007.
References

3. Robert Edenborough: Assessment Methods in Recruitment, Selection and Performance, Kogan, 4. 5. 6. 7.


2006. Sanjay Srivastava: Case Studies in HRM, Excel, 2009. Gatewood, Field,Barrick: Human Resource Selection, Cengage, 2008. Gareth Robert: Recruitment and Selection, Jaico, 2008. N.K.Chanda: Recruitment and Selection, Paragon International, 2009.

Journals:

1. 2. 3. 4. 5. 6.

Journal of Applied Psychology Journal of Training & Practice in Professional Psychology Public Personal Psychology Journal of Management Public Personal Psychology Journal of Management

59

HMPRBA-HR-406: LEADERSHIP & TEAM BUILDING The objective of this course is to provide a conceptual understanding of leadership and team building to the students.
UNIT I: Leadership Meaning, Concepts and Myths about Leadership, Components of LeadershipLeader, Followers and situation. Assessing Leadership & Measuring Its effects. UNIT II: Focus on the Leader Power and Influence; Leadership and Values. Leadership Traits; Leadership Behaviour; Contingency Theories of Leadership; Leadership and Change. UNIT III: Leadership Skills Basic Leadership Skills, Building Technical Competency, Advanced Leadership Skills, Team, Building for Work Teams, Building High Performance Teams. UNIT IV: Basics of Teams and Team Building- Team Building Activities- Types of Teams- Leading, Facilitating and Motivating Teams- Evaluating Team Performance- Corporate Team Building UNIT V: Groups, Teams and Their Leadership. Groups Nature, Group Size, Stages of Group Development, Group Roles, Group Norms, Group Cohesion. Teams Effective Team Characteristics and Team Building, Ginnetts Team Effectiveness Leadership Model. Caselet (Not Exceeding 200 words) Activity: Select the company of your choice and study the leadership style of a CEO Text Books Andrew J. DuBrin, Leadership: Research Findings, Practice and skills, Biztantra, 2008 Reference Books 1. Hughes, Ginnett, Curphy - Leadership, Enhancing The Lessons of Experience (Tata McGrawHill, 5th Ed.) 2. Yukl G - Leadership in Organisations, Pearson, 6th Ed. 3. West Michael - Effective Team Work, Excel Books, 1st Ed. 4. Sadler Philip Leadership, Crest Publishing House Journals 1. 2. 3. 4. Leadership & Organization Development Journal Journal of Management Development International Journal of Business Management and Leadership Journal of Leadership Studies

60

HMPRBA-IB-401: INTERNATIONAL BUSINESS LAWS


The objective of the course is to introduce the students with various aspects of international law for facilitating international trade and in specific international sales, IPRs, taxation and dispute resolution. UNIT I: Introduction to Law: Meaning of Law, Law and Society, Systems of Law, Development of Law, Sources of Law, Legal Environment of International Business. UNIT II: International Business Law: Law relating to international trade in India, International Sales Contract, Contracts related to Credit, carriage and insurance, international legal conventions, conflict of Laws and Contracts, contracts retailing to consultancy and technology transfer, -Joint ventures, FDI. UNIT III: Intellectual Property Law: Law relating to Intellectual property copyright, patent, trade mark and designs, emerging Law and international commitments, Impact of Law and trade contracts. UNIT IV: International Litigation and dispute Resolution: Provisions in contracts- LitigationJurisdiction applicable Law, recognition Enforcement, ADRs Types, International Conventions, and Law in India, Process and Procedure for settlement of Disputes UNIT V: International Taxation and other matters: Indian Law Governing taxation of foreign income, avoidance of double taxation treaties, anti dumping and countervailing duties, product liability, environmental law and international sales. Caselet (Not Exceeding 200 Words) Activity: Select an industry and study the impact of TRIPS on it. Text Books 1. Motiwal O.P, International Trade Law and Practice. Bhowmik and Company, New Delhi 2009 2. Lew, Julton D.M and Clive Stand brook, International Trade Law and Practice, Euromoney Publications, London, 2009. Reference Books 1. Leo Darcy, Carole Murray and Barbara Clave Schmitthoff. Export Trade The Law and Practice of International Trade Sweet & Maxwell Limited, 2011 2. Richard Schaffer and others, International Business Law and its Environment South western Cengage learning, USA, 2009 Journals 1. Foreign Trade Review, IIFT, New Delhi 2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam. 3. Global Business Review, International Management Institute, New Delhi 4. ICFAI Journal of Business Laws, ICFAI University Press, Hyderabad 5. Indian Law Journal, New Delhi

6. The Journal of Law and Society New Delhi

61

HMPRBA-IB-402: MANAGEMENT OF MULTINATIONAL CORPORATIONS


The objective of the course is to provide to the students an understanding of the different management styles that are relevant for managing and framing strategies for MNcs. UNIT I: International Management: Trends, challenges and opportunities; Different schools of thought of international management. UNIT II: Growth and Development of MNCs: Role and Significance of MNCs Pattern of Growth Country of Origin Different Management Styles Strategic Issues involved. UNIT III: Comparative Management : Importance and scope; Methods of comparative management ; management styles and practices in US ,Japan, China, Korea, India; Organizational design and structure of international corporations; Locus of decision making; Headquarter and subsidiary relations in international firms. UNIT IV: International Business Strategy: Creating strategy for international business; Management of production, Services technology and operations; Marketing financial, legal and political dimensions; Ethics and social responsibility of business. Strategic Alliances: Acquisitions and mergers; Management of joint ventures and other international strategic alliances. UNIT V: Indian Perspectives and Policy: Internationalization of Indian business firms and their operations abroad; International Mergers and Acquisitions. Changing government policy on entry of FIIs. Caselet (Not Exceeding 200 Words) Activity: Study the management practices of Indian firms and U.S firms and bring out the differences Text Book Christoppher Bartlett and Sumantra Ghoshal, Transnational Management: Text and Cases. McGraw-Hill, New Delhi, 2011 Reference Books 1. Arvind V. Phatak, Rabi S. Bhagat, Roger Kashlak, International Management: Managing in a Diverse and Dynamic Global Environment Tata McGraw Hill, New Delhi, 2009 2. Fred Luthans, Jonathan Doh, International Management: Culture, Strategy, and Behavior Tata McGraw Hill, New Delhi, 2012 3. John B. Cullen, Multinational Management, Cengage, Florence US, 2011 4. Thakur, Manab,Gene E. Burton, and B.N. Srivastava: International Management: Concepts and Cases, Tata McGraw-Hill, New Delhi 2007. Journals 1. Foreign Trade Review, IIFT, New Delhi 2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam. 3. Global Business Review, International Management Institute, New Delhi Tata

62

HMPRBA-IB-403: CROSS CULTURAL BUSINESS MANAGEMENT


The objective of this course is to enable the students to appreciate the relevance of culture in management of MNCs and the key areas to be focused in negotiating with different countries UNIT-I: Introduction: Concept of Culture for a Business Context. Importance of culture, Crosscultural management: Perspectives on cross cultural management Cross-cultural competence: concept and framework. UNIT-II: Culture and Global Management. Cultural issues in globalization. Emerging trends in the area of cross cultural management studies with special reference to globalization and its impact. UNIT-III: Elements & Processes of Communication across Cultures; Communication Strategy for/ of an Indian MNC and Foreign MNC High Performance Winning Teams and Cultures; Culture Implications for team building. UNIT-IV: Cross Culture Negotiation & Decision Making: Process of Negotiation and Needed Skills & Knowledge, Getting to know each other: understanding the work culture of countries, Profiling of: U.S.A, France, Germany, Japan, China and Korea. UNIT-V: Corporate Culture: The nature of organizational cultures diagnosing the as-is condition; designing the strategy for a culture change building; successful implementation of culture phase; measurement of ongoing improvement. Caselet (Not Exceeding 200 Words) Activity: Select one Indian firm and an MNC of the same industry and study its performance Text Book Deresky Helen, International Management: Managing Across borders and Cultures, Prentice hall, Noida, 2008 Reference Books 1. Marie- Joelle, Browaeys, Understanding Cross Cultural Management, Pearson, 2010 2. Madhavan Shobhana, Cross Cultural Management, Oxford University Press, New Delhi, 2011. Journals 1. International Journal of cross cultural management. 2. Cross Cultural Management: An International Journal

3. European Journal of Cross-Cultural Competence and Management

63

HMPRBA-IB-404: GLOBAL MARKETING MANAGEMENT


The objective of the course is to provide the students an understanding of the importance of brand management, Market segmentation & advertising, for framing strategies for international markets. UNIT I: Global Marketing Strategies: Market Selection, Entry & Expansion Strategies - International Marketing Research, Decision Making Process for International Markets Marketing Strategies of MNCs, Marketing Channels and Distribution Decisions, International Retailing. UNIT II: Product Strategy for International Markets: Standardization v/s. Adaptation in International markets, Managing products in International Markets, Building brands in International Markets, Brand Equity, Positioning and Repositioning in International Markets, Pricing Strategies, Promotion Strategies, Global e-Marketing. UNIT III: Introduction to Brand Management- Historical Evolution of Branding- Brand names and its basis- Application of Branding Managements Philosophy & Brand-Maslows hierarchy of needsBrand functions- Branding Products- Branding services CRM in Brand Management- Brand loyaltyTrue brand loyalty - Spurious Brand Loyalty- Brand Equity- Customer Based Brand Equity. UNIT-IV: Segmentation & its usage in Advertising - Market Targeting and Positioning Brands across Borders - Brand Building- Positioning Maps-choosing a Positioning-Communicating and Delivering the chosen Positioning-Integrated Marketing Communications to Build Brand- Modern International Brand Building Strategies UNIT-V: Brand Extensions-Brand Extension fit-Brand Ambassador & Celebrity Endorsements in Brand Building- Brand co-creation- Managing Brands Over Time- Managing Brands across Geographical Boundaries- Finance based brand equity- Measuring brand equity-Role of advertisements in Brand Building. Caselet (Not Exceeding 200 Words) Activity: Select an international brand and study its marketing strategies. Text Books 1. U C Mathur, Brand Management Text & cases Macmillan publishers India ltd, 2006 2. Jean-Pierre Jennet & H.David Hennessey., Global Marketing Strategies, Wiley India. New Delhi, 2005. Reference Books 1. Aaker, David A., Building Strong Brands, Free Press, New York, 2011 2. Keller, Kevin Lane, Strategic Brand Management Building Measuring and Managing Brand Equity, , Prentice Hall, Noida, 2011 3. Kevin Lane Keller (2003), Best Practice Cases in Branding, Prentice Hall, Delhi, 2008 4. Kevin Keller, Best Practice Cases in Branding: Lessons from the Worlds Strongest Brands, Prentice Hall, Noida, 2008 Journals 1. Foreign Trade Review, IIFT, New Delhi 2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam. 3. Global Business Review, International Management Institute, New Delhi 4. Journal of international trade law and policy 5. International Trade news Journal of Economics 6. Journal of International Business Studies

64

HMPRBA-IB-405: INTERNATIONAL TRADE LOGISTICS


The objective of this course is to familiarize the students with the concepts of International transportation, Ware housing and practical applications of international trade logistics. UNIT I : Marketing Logistics: Concept, Significance and Objectives, Relevance of Logistics in International Business; System Elements; Key Logistics Functions, Supply Chain Management: Principles of SCM; Difference between SCM and Logistics; SCM for Improved Customer Service and Enhanced global Competitiveness. Unit II : International Transportation: International Transport System, Choice of Mode Rail, Road, Air and Sea Evolution and Perspectives of Indian Shipping Industry; Problems UN Convention on Shipping, Freight Structure and Practices; Linear Operations; Tramp Operations Chartering Principles and Practices Air Transportation Advantages; Carrier-consignee Liabilities, Total Cost Concept. Unit III : Ware Housing: Inventory Management Concepts and Application; Significance and Types of Ware Housing Facilities; Total Cost Approach Containerization: CPS and Inland Container Depots, Dry Ports, Multi Model Transportation and CONCOR; Problems and Prospects. Unit IV: Role of Ports: Port Organization and Management Responsibilities of Port Trust, Growth and Status of Ports in India, Carriage of Goods Legal Aspects; Port Services Pricing. Unit V : Role of Intermediaries: Shipping Agents; C & F Agents, Ship Owner and Shipper Consultation Arrangements; Stevedores and Long Shore man Freight Forwarders; Cargo Booking Centers; Terminal Operators. Caselet (Not Exceeding 200 Words) Activity: Select a port and study its management. Text Book David Pierre, Stewart Richard, International Logistics The Management of International Trade Operations, Cengage, USA, 2010. Reference Books 1. Mangan John, Lalwani Chandra, Butcher Tim, Global Logistics & Supply Chain Management, John Wiley & sons, UK, 2008 2. Wood. F. Donald, Anthony P. Barone, Paul R Murphy, Daniel L Wardlow, International Logistics, AMACOM, New York, 2002 Journals 1. The Journal of Commerce 2. Commercial Carrier Journal 3. Material Handling & Logistics Magazine

65

HMPRBA-IB-406: WTO AND INDIA


The objective of this course is impart to the students an understanding of the provisions of GATT while exposing them to the mechanism of WTO with reference to the Indian environment of International trade. UNIT I: Evolution of GATT, GATT Provisions Its Working; GATT 1994 Uruguay RoundProtocol to the GATT 1994. Unit II: W.T.O. Establishment of W.T.O. Organization Structure Functions of W.T.O. Principles of W.T.O. Dispute Settlement Body and Trade Policy Review Body. Unit III: W.T.O. Agreements, Trade Related Intellectual Property Rights (TRIPS), Trade Related Investment Measures (TRIMS) Multi Lateral Agreements on Investments. Unit IV : Agreement on Trade in Services, Issues relating to E-Commerce, Removal of Quantitative Restrictions, Agreement on Textiles and Clothing, Effect on Agriculture, Effect on Pharmaceutical Industry, Effect on Other Products like Leather Products, Gems and Jewelry etc. Unit V : W.T.O. Dispute Settlement Mechanism Council for Trade in Goods, Council for Trade in Services, Council for Trade Related Aspects, W.T.O. and Anti-Dumping Measures Types of Dumping - Objectives, Effects of Dumping on Importing and Exporting Countries, Various AntiDumping Measures. Caselet (Not Exceeding 200 Words) Activity Select an industry and study the impact of WTO Text Book Thakur Kumar Anil, WTO & India, Deep & Deep Publications, New Delhi, 2007 Reference Books 1. M.B.Rao, W.T.O. and International Trade, Vikas Publishing house, Noida, 2001. 2. Krugman R Paul, Maurice Obstfeld, International Economics Theory & Policy, Dorling Kindersley, India, 2009 Journals 1. The World Trade Review 2. The Global Studies Journal 3. European Journal of International Law

66

HMPRBA-MM-401: SERVICES MARKETING


The objective of this course is to develop insights among students about the emerging trends in service and to nurture distinctive managerial skills for service organization and management. UNIT I: Importance of service marketing - Distinction between goods and services marketing Service characteristics Growth of Services Sector in India. UNIT II: Consumer behavior in services - Services market segmentation - Demand management Services Strategy- Service Triangle Marketing Mix.. UNIT III: The basic service package - New service development Service Branding and PositioningPricing Objectives and Strategies Service Distribution. UNIT IV: Physical evidence of services Internal marketing External marketing Interactive marketing. UNIT V: Service Quality management Gap model, SERVQUAL, Total Quality Services Marketing Service failures and Recovery strategies. Caselet (Not Exceeding 200 Words) Activity: Develop a marketing strategy for a service organization. Text Book K. Rama Mohan Rao, Services Marketing, Pearson 2010 Reference Books 1. 2. 3. 4. 5. Valarie .A.Zeithml & Mary Jo Bitner., Services. McGraw Hill Publishing Inc. 2008. Christopher Lovelock., Services Marketing. Pearson education. Christian Gronroos., Services Management and Marketing. Mc MillanInc. Harsh V. Verma., Services Marketing Text & Cases. Pearson Education. Hoffman & Bateson., Marketing of Services. Cengage Learning.

Journals 1. 2. 3. 4. 5. 6. GITAM Journal of Management, GITAM University, Visakhapatnam Journal of Marketing Management, ICFAI Marketing Theory Indian Journal of Marketing The Brand Reporter The Journal of Service Research

67

HMPRBA-MM-402: CONSUMER BEHAVIOUR


The objective of this course is to develop an understanding on consumer behavior, characteristics, purchase decision-making process, customer relations and its application to marketing strategy. UNIT I: Introduction to the Study of Consumer Behaviour Determinants of Consumer Behaviour Profile of the Indian Consumer. UNIT II: Perception Nature of perception perception and Marketing Strategy; Motivation Motivation Theory and Marketing Strategy; Personality and Emotion. UNIT III: Learning and Consumer Behaviour- Behavioural Learning Theories- Classical Conditioning, Instrumental Conditioning, Cognitive Learning Theory, Involvement Theory. UNIT IV: Attitude Measurement and Change; Self Concept and Life Style Marketing; Influence of Social and Cultural Factors on Consumer Behaviour Family, Reference Groups, Cross Cultural Variations in Consumer Behaviour. UNIT V: Consumer Decisions Process Problem Recognition Information Search Evaluation Alternative and Selection Post Purchase Behaviour Organizational Buyer Behaviour. Caselet (Not Exceeding 200 Words) Activity: Each student need to share his/her experiences for any product as consumer using the frame work of consumer behavior. Text Book Leon G. Schiffiman and Leslie Hazer Kanuk., Consumer Behaviour. Pearson Education 2008 Reference Books

1. Henry Assael., Consumer Behaviour. Willey India. New Delhi. 2. Jagadish N. Seth, Atul Parvatirao and G. Shainesh., Customer Relationship Management:
Emerging Concepts, tools and applications. Tata Mc Graw Hill Publications. New Delhi: 2001. 3. Mukesh Chaturvedi and Abhinav Chaturvedi., Customer Relationship management: An Indian perspective. Excel Books. 4. Satish K.Batra, SHH Kazmi., Consumer Behaviour. Excel Publishers. Journals

1. 2. 3. 4. 5. 6.

Consumer Behaviour GITAM Journal of Management, GITAM University, Visakhapatnam. Harvard Business Review, Harvard Business School Publication Co., USA Journal of Brand Management, ICFAI Management Review, IIMB Marketing Mastermind

68

HMPRBA-MM-403: MANAGEMENT OF ADVERTISING


The objective of this course is to enable the students to understand the concept and importance of Advertising and to prepare an effective advertisement. UNIT I: Role of Advertising in Promotional Mix Advertising and Communication. UNIT II: Challenges and Opportunities in Advertising Economic, Social and Ethical aspects of Advertising and Advertising Agencies. UNIT III: Audience Analysis in Advertising Media Planning Media Mix Decisions Developing Media Strategy Creative Strategy and Copy Writing Different Types of Appeals Layout Design. UNIT IV: Advertising Budgets Methods of Formulating Advertising Budgets Evaluating of Advertising Effectiveness. UNIT V: Direct Response Advertising Home Shopping Direct Mail Catalogs Telemarketing Internet Advertising International Advertising Impact of Culture - Customs Law and Regulations. Caselet (Not Exceeding 200 Words) Activity: Write a report on the impact of advertisement on ones own purchase decision making process. Text Book Kenneth E.Clow & Donald Back, Integrated Communications. Pearson Education. 2008. Reference Books 1. A.S.A.Chunawala and K.C.Sethia., Foundation of Advertising Theory and Practice. Himalaya Publishing House. 2. Jaishrey Jethwani,Shruthi Jain., Advertising Management. Oxford University Press. 3. Kazmi & Batra., Advertising and Sales Promotion. Excel Books. 4. Manendra Mohan. Advertising Management Concepts and Cases. Tata McGraw-Hill Publishing Ltd. Advertising, Promotion & Marketing

Journals 1. 2. 3. 4. GITAM Journal of Management, GITAM University, Visakhapatnam Journal of Marketing Brand Reporter

The International Journal of Advertising (IJA)

69

HMPRBA-MM-404: RURAL MARKETING


The objective of this course is to expose students to the emerging trends in rural marketing and to enable them to understand the environment in which the firms operate and enabling the students to apply the key concepts to practical business situations. UNIT I: Introduction: Components of rural markets, classification of rural markets, rural vs. urban markets. Rural marketing environment Demographic factors - Social factors, Technological Factors, Economic Factors, Political Factors UNIT II; - Rural Consumer Behaviour: Consumer buying behaviour models, Factors affecting Consumer Behaviour - Characteristics of Rural consumer-, -Rural Marketing Strategies: Segmentation Targeting- Positioning. UNIT III: Product Strategy - Introduction, Marketing Mix Challenges, Rural Product Categories Fast moving Consumer goods, Consumer Durables, Agriculture Goods, Services - Branding in Rural India- Brand building in Rural India. UNIT IV: Distribution Strategy: Channels of Distribution, Evolution of Rural Distribution SystemsWholesaling, Rural Retail System, Vans, Rural Mobile Traders: The last Mile Distribution, Haats/Shandies, Public Distribution System, Co-operative Societies Behaviour of the Channel, Prevalent Rural Distribution Models - Emerging Distribution Models- Corporate SHG Linkage, Satellite Distribution, Syndicated Distribution, ITCs Distribution Model, Petrol pumps and Extension counters, Barefoot agents, Agricultural agents, Agricultural input dealers, Other channels. UNIT V : Communication strategy: Challenges in Rural Communication, A view of Communication Process - Profiling the Target Audience, Creating advertisement for rural audiences rural media- Mass media, Non-Conventional Media, Personalised media, Rural Media Caselet (Not exceeding 200 words) Activity: Prepare a report on successful rural marketing strategies of select firms. Text Book C G Krishnamacharyulu, Lalitha Ramakrishnan. Rural Marketing. Pearson Education 2010 Reference Books 1. Pradeep Kashyap & Siddhartha Raut- Rural Marketing Biztantra 2. T.P. Gopal Swamy - Rural Marketing - Vikas Publishing House,2/e 3. Balaram Dogra & Karminder Ghuman - Rural Marketing, TMH,1/e 4. Sanal Kumar Velayudhan - Rural Marketing, 2/e, Response, SAGE Publication 5. U.C.Mathur - Rural Marketing Excel books, 1/e 6. Kashyap Rural Marketing Pearson Education 7. Habeeb Ur Rahman Rural Marketing Himalya Publishing House, 1/e, 2004 8. Sukhpal Singh Rural Marketing Vikas Publishers 9. Minouti Kamat & R. Krishnamoorthy, Rural Marketing Himalaya Publishing House, 3/e, 10. Tej K. Bhatia, Advertising & Marketing in Rural India- Macmillan Publishers Journals 1.GITAM Journal of Management, GITAM University, Visakhapatnam 2.Journal of Marketing 3.Brand Reporter

4.The International Journal of Advertising (IJA)

70

HMPRBA-MM-405: HOSPITALITY MARKETING


The objective of this course is to enable students to appreciate the emerging trends in hospitality and to hone distinctive managerial skills for hospitality organization and management. UNIT I: Introduction: hospitality service the distinguishing factor; tourism marketing; growth in hospitality service; 8Ps of hospitality and travel marketing; Marketing hospitality and challenges in hospitality sales. UNIT II: Hospitality planning and management; Controllable and uncontrollable factors; Segmenting, positioning and channels of distribution. UNIT III: Market segmentation-concept, relevance to hospitality industry, market segment groups; the importance of distribution channels. UNIT IV: PLC strategies, new product developments, product mix and product line decisions, branding and packaging, price setting-objectives, factors and methods. UNIT V: Hospitality markets: Defining the customer, Market opportunities, consumer behaviour: Sales, customer service, advertising and promotion Destination marketing: Electronic and web based: Forces that will impact the future. Caselet (Not exceeding 200 words) Activity: Prepare a report on successful hospitality marketing strategies of select firms. Text Book Robert D. Reid and David C. Bojanaic. Hospitality Marketing. John Wiley and Sons 2009 References 1. 2. 3. 4. 5. 6. 7. Mathews. Hospitality Marketing. Pointer Publications David Bowie and Francis Buttle,.Hospitality Marketing. Elsevier, 2004 Philip Kotler. Marketing for Hospitality and Tourism. Pearson Education Asia, 2008 Bhat. Hospitality Marketing. Commonwealth publishers Kaser and Freeman. - Hospitality Marketing - South Western Educational Neil Wearne. Hospitality Marketing. Hospitality Press Pvt Ltd. Australia Philip Kotler, Bowen and Makens. Marketing for Hospitality and Tourism. Prentice-Hall Inc.

Journals 1. GITAM Journal of Management, GITAM University, Visakhapatnam 2. Journal of Marketing 3. Journal of Marketing Research, International Management Institute, New Delhi

71

HMPRBA-MM-406: BRAND MANAGEMENT


The objective of this course is to enable the students to understand the concept and importance of branding and to prepare an effective brand management strategy. UNIT I : Brand & Brand Management: Commodities Vs Brands, The role of brands, The brand equity concept, Brand Equity Models Brand Asset Valuation, Aaker Model, BRANDZ, Brand Resonance. Building Brand Equity, Brand Identity and Brand image. UNIT II; Brand Leveraging & Brand Performance: Establishing brand equity management system, measuring sources of brand equity and consumer mindset, Co-branding, celebrity endorsement. UNIT III; Brand Positioning & Brand Building: Brand knowledge, Brand portfolios and market segmentation, Steps of brand building, Identifying and establishing brand positioning, Defining and establishing brand values. UNIT IV; Designing & Sustaining Branding Strategies: Brand hierarchy, Branding strategy, Brand extension and brand transfer, Managing brand over time. UNIT V; Measuring Brand Equity: Brand Value chain, Brand Audits, Brand Tracking, Brand Valuation- Managing Brand Equity: Brand Reinforcement, Brand Revitalization, Brand Crisis. Caselet (Not exceeding 200 words) Activity: Prepare a report on successful branding strategies of select firms. Text Book Kevin Lane Keller. Strategic Brand Management. Pearson Publishers 2007 Reference Books 1. Debashish Pati - Branding Concepts & Process Macmillan Publishers India 2. Philip Kotler & Kevin Lane Keller, Marketing Management. Pearson India. New Delhi: 2011. 3. Pran K Choudhary Successful Branding University Press, New Delhi 4. Subrato Sen Gupta Brand Positioning Strategies for Competitive Advantage McGraw-Hill Education 5. Caperer Strategic Brand Management Kogan Page Publishers, 6. Jones Behind Powerful Brands Tata McGraw Hill Publishers 7. S. Ramesh Kumar Managing Indian Brands Vikas Pub. House, 2001 Journals 1. GITAM Journal of Management, GITAM University, Visakhapatnam. 2.Harvard Business Review, Harvard Business School Publication Co., USA 3.Journal of Brand Management, ICFAI 4.Management Review, IIMB 5.Marketing Mastermind

72

HMPRBA- OSM-401: GLOBAL OPERATIONS & LOGISTICS


The objective of this paper is to acquaint the students with importance of Logistics, role and contributions in current business environment and to enable them to understand the effectiveness of Supply Chain management in global environment. UNIT I: Global Operations and Logistics: Evolution, Design and Strategic Frame Work; Evolution of global flows, logistics as a source of service for managing global flows, basic principles of designing the global operations network, strategic frame work for tackling new challenges. UNIT II: Globalization of Operations and Marketing Strategies; Conceptual frame work and the driving forces behind the global operations process, Marketing strategies: Global vs. Local marketing and the meaning of the global product. UNIT II: Global Operations and Logistics Planning; Supplier network development (inbound logistics) the evolving concept of outsourcing, frame work analysis, Physical distribution (outbound logistics)channels and architecture of physical distribution network in global operations. Bullwhip effect in supply chains issues of vertical integration in the supply chains. UNIT IV: Logistics Network Design and Risk Management in Global Operations; Global logistics network configuration, trade-offs associated with each approach, capacity expansion issues. Risk Management in global operations. UNIT V: Effective Management of Global Operation and Logistics; Critical issues of information management, performance measurement and evaluation in global operation, organizational structures for global logistics excellence. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the role of logistics in global operations of select firms. Text Book Phillipe-Pierre Dornier, Ricardo Ernst, Michel Fender, Panos Kouvelies. Global Operations and Logistics: Text and Cases, John Wiley & Sons, 2008. Reference Books 1. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and Operation, Third edition, Pearson, 2009. 2. Martin Christopher : Logistics & Supply Chain Management: creating value-adding networks, FT Press / Prentice Hall / Pearson Education, 2005, 3. Donald J.Bowersox and David J.Closs: Logistical Management: The Integrated Supply Chain Process, TMH, 2006. 4. Douglas M. Lambert : Supply Chain Management - Processes, Partnerships, Performance : 3rd ed., Douglas M. Lambert, Editor Copyright 2008 5. John T Mentzer: Supply Chain Management, Sage Publications, 2008 6. Donal Waters: Global Logistics, Kogan Page, 2009 Journals 1. 2. 3. 4. Supply Chain Management: An International Journal; Emerald Insight. Journal of Business Logistics Journal of Operations Management Supply Chain Management Review

73

HMPRBA-OSM-402: SERVICE OPERATIONS MANAGEMENT


This course addresses the strategic and operational aspects of managing service systems. In addition to discussing the design and operational control of service operations, specific issues pertaining to certain sectors of the service industry are also addressed. UNIT I: Introduction to Service Operations Understanding Services Economy; Global trends in Services Sector; Changing paradigms in Competitiveness of services; Services Manufacturing Continuum; Role of services in manufacturing firms; Recent trends in manufacturing, increased role of services in manufacturing UNIT II: Service Strategy; developing an overall vision for the service system; Developing an overall vision for the service system; Developing a service strategy; Service Positioning & Implications for Service Delivery Design UNIT III: Design of service delivery design; Capacity issues in service systems; Notion of capacity, Capacity build up strategies; Capacity Vs System Performance UNIT IV: Queuing Theory Applications in Service Systems Simulation as a tool for design of services; Use of simulation software for modeling; ; Nature of design issues addressed using simulation; Simulation Applications in Service System Design ; Services Management in financial services UNIT V: Application Domain in Services; Services Management in IT/ITES Sectors; Services Management in IT/ITES Sectors; Capacity Management Issues; Models for Manpower Planning; Risk & Security issues in Financial Services Sector: Role of technology; Services Management in financial services; Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the importance of service operations of successful companies. Text Book Robert, Graham Clark. Service Operations Management: Improving Service Delivery, 2/e. Pearson Education. Reference Book: Fitzsimmons, J.A. and Fitzsimmons, M.J. Service Management, Mc Graw Hill International Edition (2006). Journals 1. 2. 3. 4. 5. 6. European Journal of Operational Research Journal of Operations Management Journal o f Revenue and Pricing Management. Journal of Business Research IIMB Management Reviews Purchasing and Supply Management
B002885VD8

74

HMPRBA-OSM-403: STRATEGIC LOGISTICS MANAGEMENT


The objective of this paper is to acquaint the students with the role and contribution of logistics in current business environment and the effectiveness of Supply Chain Management in vendor management. UNIT I: Elements of logistics management: Introduction to logistics, management, competitive advantage and logistics, sources of competitive advantage, value differentiation through production and marketing supply chain and competitive performance, Logistics and integrated logistics, growth of integrated logistics service providers across globe operational objectives of integrated logistics, customer benefits, barriers to internal integrations. UNIT II: Strategic Integrated Logistics Management: Key issues, evolution of strategic integrated logistics integrated logistics quality and bench marking. Principle of logistics information: Forms of information, functionality of information, Designing and evaluating logistics information system, information architecture and application of IT in logistics, UNIT III: Forecasting and Inventory of planning strategy, components of forecasting Inventory planning, types of inventory, functions of inventory, inventory management strategy, transportations functionality and principles, role of warehousing and its strategies. UNIT IV: Logistics costing- Evaluation of logistics performance, drawbacks of traditional accounting systems, activity based costing cost identification, cost formatting, spatial and temporal dimensions of logistic s operations. Logistical measurement: Dimensions of performance management, internal performance measurement, types of productivity measures, perfect order, external performance measurement. UNIT V: Logistical organization: Integration of supply chain activities, development of logistic al organization, stages of functional integration, Storehouse operations, and control: objectives of stores function, location and layout, storage systems, classification and codification of an inventory, methods of sore keeping, stores accounting. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the strategic logistics management of select firms. Text Book Bowerson, Donald J and David Closs, Logistics Management Integrated Supply Chain Process, McGraw Hill, 2006. Reference Books 1. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and Operation, Third edition, Pearson, 2009. 2. Martin Christopher : Logistics & Supply Chain Management: creating value-adding networks, FT Press / Prentice Hall / Pearson Education, 2005, 3. Donald J.Bowersox and David J.Closs: Logistical Management: The Integrated Supply Chain Process, TMH, 2006. 4. Douglas M. Lambert : Supply Chain Management - Processes, Partnerships, Performance : 3rd ed., Douglas M. Lambert, Editor Copyright 2008 5. John T Mentzer: Supply Chain Management, Sage Publications, 2008 6. Donal Waters: Global Logistics, Kogan Page, 2009 Journals 1. 2. 3. 4. 5. Supply chain management: An international journal; Emerald Insight. Journal of Business Logistics Journal of Operations Management Supply Chain Management Review Journal of Purchasing and Supply Management

75

HMPRBA-OSM-404: PROJECT MANAGEMENT


This course enables the student to understand and appreciate the professional way of completing projects in the real time business environment and the effective use of the resources for attaining the objectives. UNIT I: Modern Project management-features, characteristics, life cycle, importance and Integrative approach, Defining project and Body of knowledge- Scope and other knowledge areas-Project planning-Work break down structures- Responsibility matrices. UNIT II: Project organizing strategy and selection Strategic management process-need for a project portfolio-Portfolio management system Creating and applying a project model (appraisal systems), Project organization and culture structures selection culture and its implications- organizing projects, Project teams and leadership. UNIT III: Estimating project time and costs factors influencing estimates estimating guidelines and methods resources developing budget - forecasting budget costs types of costs reducing project durations learning curves Network techniques Developing project plan PERT/CPM Other techniques. UNIT IV: Financial Plan and control Means of finance Working capital Financial ratios and their Impact Activity Based Costing EVM, Managing Risk, Change control management, Scheduling Resources. UNIT V: Project performance, progress measurement and evaluation Project Audit and Terminal/closure Project closure and termination (nature and Procedure) International Projects. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the usage of PERT and CPM in project management with reference to a consulting firm. Text Book John M Nicholas, Project Management for Business and Technology Principles and Practice, Pearson Education Prentice Hall, 2006. Reference Books 1. Badiru, Adedeji B., P. Simin Pulat, Comprehensive Project Management, Integrating Optimization Models, Management Principles, and Computers. 1995. Prentice Hall. 2. Cleland, David I (Editor)., Field Guide to Project Management. 1998. Van Nostrand Reinhold Inc 3. Gray, Clifford F., and Erik W. Larson Project Management: The Managerial Process, (New York, NY: McGraw-Hill). 4. Rosenau Jr., Milton D., Successful Project Management, A Step-by-Step Approach with Practical Examples. 1992. Van Nostrand Reinhold Inc Journals 1. 2. 3. 4. GITAM Journal of Management, Visakhapatnam International Journal of Project Management Project Management Journal

The International Journal of Construction Project Management

76

HMPRBA-OSM-405: EXIM MANAGEMENT


The objective of this course is to help students understand the importance of documentation in ExportImport activities and to expose them to various rules and regulations applicable thereon. UNIT I: Export documentation framework, Need and importance of documentation, Study of different documents, A step-by-step approach in export cargo shipment. UNIT II: Imports, Regulations, Open General and Special Licenses. UNIT III: Customs Act 1962, Customs Tariff, Rules of origin, Valuation, Assessment, Harmonization, Role of Kyoto Convention in Trade, Facilitation, Workshop on customs duty. UNIT IV: Import Clearance: Documents, CHA, A step-by-step approach to clear imported cargo. UNIT V: Visit to VSEZ/Vizag Port/Vizag CFS and Follow up Report. Caselet (Not Exceeding 200 Words) Activity: Group Assignment followed by presentation of the concerned subject topic. Text Book P.K.Khurana, Export Management, Galgotia Publications, 2007. Reference Books 1. Justin Paul, Rajiv Aserkar; Export Import Management; Oxford Publications. 2. Thomas A. Cook, Rennie Alston, Kelly Raia; Mastering import & export management; TMH.2009 3. Usha Kiran Rai; Export-import and Logistics Management; PHI Learning.2007 4. Belay Seyoum; Export-Import Theory, Practices, and Procedures, Second Edition 5. C.Rama Gopal; Export Import Procedures - Documentation and Logistics; New Age International. Journals 1. GITAM Journal of Management, Visakhapatnam 2. Journal of Commerce. 3. Journal of Institute of Export.

77

HMPRBA-OSM-406: E-BUSINESS
The objective of this course is to provide the students with a basic knowledge about E-Commerce trends in Electronic Commerce and get an overview of M-commerce. UNIT I: Introduction to E-Commerce Definitions - Types of E-Commerce-Benefits of ECommerce Limitations of E-Commerce, Models of E-Commerce B2C, B2B, C2C, Characteristics of Each Model UNIT II: Electronic Market Structure Business Model of Electronic Marketing Procedure for Internet Shopping: Consumer Perspective B2C- Characteristics of Internet Surfers- Service in Cyberspace, Advertising in E- Commerce Methods and Strategies UNIT III: Financial Transaction through EC - Electronic Payment Systems Security schemes in Electronic Payment Systems Electronic Credit Card System, Broker Based Services - Trading Stocks Online Cyber banking and Personal Finance UNIT IV: EC Strategy Strategic Planning for EC: Industry and Competitive Analysis-Strategy Formulation Critical Success Factors for EC- A Value Analysis Approach Return on Investment and Risk Analysis EC Strategy in Action. UNIT V: Introduction to M-Commerce Importance of M-Commerce, M-Commerce Value Chain, MCommerce Services, Trends in M-Commerce Caselet (Not Exceeding 200 Words) Activity: Write a report on the various e commerce models used in online business transactions Text Book: Efraim Turban, David King, Jae Lee, Dennis Viehland, Electronic Commerce: A Managerial Perspective. Pearson Education, New Delhi: 2008. Reference Books 1. 2. 3. 4. 5. 6. Bhaskar, Bharat., E-Commerce. Tata Mc-Graw Hill. New Delhi: 2006. C.S.V Murty., E-commerce. Concepts, Models, Strategies, Himalaya Publishing house. 2008. David Whitley., E-Commerce. Tata Mc-Graw Hill. New Delhi: 2007. Dr. C.S. Rayudu., E-Commerce E-Business. Himalaya Publishing house. 2007. Gary P.Schneder., Electronic Commerce. Thomson Course Technology. 2007. Ravi Kalakota and Andrew B. Whinston., Electronic Commerce; A Managers Guide. Pearson Education. 2008.

Journals 1. 2. 3. 4. Computers Today, New Delhi: Data Quest, New Delhi: GITAM Journal of Management , Visakhapatnam Information Technology, New Delhi

78

HMPRBA-407: CURRENT BUSINESS AFFAIRS (CBA)

Introduction This course is introduced with the view to create awareness on current business events happening in India and around the world. Course Objectives 1) To create awareness on current business matters 2) Improve reading habits 3) Improve critical thinking on business issue 4) Equip students with knowledge and skills to succeed in job interviews Teaching Methods The student is required to read a Business magazine supplied by the Institution and appear for online quiz conducted on each issue. During the class session (two periods per week) Group Discussion is conducted (group of 6-8). Students who are absent for any of the Group Discussions will be losing a chance. Assessment Online assessments are conducted for calculating 60% of the overall grade. The remaining 40% is awarded on the performance in Group Discussion conducted.

79

TRIMESTER V S.No.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32.

Code No.
HMPRBA-BIF 501 HMPRBA-BIF 502 HMPRBA-BIF 503 HMPRBA-BIF 504 HMPRBA- BIF 505 HMPRBA- BIF 506 HMPRBA HR 501 HMPRBA HR 502 HMPRBA HR 503 HMPRBA HR 504 HMPRBA HR 505 HMPRBA HR 506 HMPRBA IB 501 HMPRBA IB 502 HMPRBA IB 503 HMPRBA IB 504 HMPRBA IB 505 HMPRBA IB 506 HMPRBA MM 501 HMPRBA MM 502 HMPRBA MM 503 HMPRBA MM 504 HMPRBA MM 505 HMPRBA MM 506 HMPRBA-OSM 501 HMPRBA-OSM 502 HMPRBA-OSM 503 HMPRBA-OSM 504 HMPRBA-OSM 505 HMPRBA-OSM 506 HMPRBA-507 HMPRBA-508

Title of the Course


Investment Management International Banking and Finance Derivatives Banking Technology management Financial planning and wealth management Financial & Credit Analysis Strategic Human Resource Management Employment Laws Industrial Relations Learning & Development Global Human Resources Management Compensation Management International Trade and Policy Exim Policy and Documentation Global HRM Forex Management and Currency Derivatives International Business Communication Information Technology In Global Business Global Strategic Management Sales and Distribution Management Customer Relationship Management Global Marketing E-Marketing Bank Marketing B-to-B Marketing Operations Strategy

Strategic Sourcing Supply Chain Risk Management Technology Management Total Quality Management Enterprise Resource Planning
Current Business Affairs (CBA) & Soft Skills Comprehensive Viva Voce

80

HMPRBA-BIF-501: INVESTMENT MANAGEMENT


The objective of this course is to impart to the students the knowledge on basic aspects of security analysis and portfolio management. UNIT I: Investment - Objectives and Risk - Investment Vs. Specialization Vs. Gambling - Securitized Investments and Non-securitized Investments calculation of indices BSE Sensex and NSE Nifty. UNIT II: Valuation of Securities - Valuation of Bonds - Bond Intrinsic Value - Valuation of Shares Equity Valuation Models - Intrinsic Value - Market Value. (NP) UNIT III: Fundamental Analysis - Industry Analysis - Investments in Industry - Company Analysis. UNIT IV: Technical Analysis Concept and Tools of Technical Analysis. Technical Analysis Vs. Fundamental Analysis efficient Market Theory UNIT V: Portfolio Management Introduction - Selection of Optimal Portfolio - Market PortfolioMarkowitz Model - Efficient Portfolio - Efficient Frontier Sharpe Index Model -Capital Asset Pricing Model (NP) (A workshop will be organized by external organization for minimum of 3 days on online stock market operations and portfolio management which carry 10 marks included in internal assessment in place of class room participation ). Caselet (Not Exceeding 200 Words) Text Book Fisher & Jordon., Security Analysis and Portfolio Management. Tata McGraw-Hill. New Delhi: 2010. Reference Books 1. Gangadhar & Ramesh Babu., Investment Management. Anmol Publications (P) Ltd. New Delhi: 2008. 2. P. Pandian., Security Analysis & Portfolio Management. Vikas Publishing House (P) Ltd. New Delhi: 2008. 3. V.K. Bhalla., Investment Management. S.Chand. New Delhi: 2009. 4. V.N.S. Raman., Investment Principles & Techniques. Vikas Publishing House (P) Ltd., New Delhi: 2007 Journals 1. 2. 3. 4. 5. 6. 7. Finance India, New Delhi GITAM Journal of Management, GITAM University, Visakhapatnam. Journal of Financial Management and Research Journal of Accounting and Finance, Jaipur. Journal of Applied Finance, Hyderabad. Indian Journal of Commerce, New Delhi Indian Management, New Delhi.

81

HMPRBA-BIF-502: INTERNATIONAL BANKING AND FINANCE


The objective of this course is to familiarize the student with International Banking and Finance. UNIT I: Regulatory Framework for International Banking Regulation, Deregulation, Reregulation(International Monetary system), Regulatory arbitrage: Birth of Offshore Banking- Basel Concordat Capital Adequacy Ratios- Loan Loss Provisioning Assessment of Country/Sovereign Risk Country Risk Management. UNIT II: International Monetary and Financial System: Importance of international finance; Bretton woods conference and afterwards, IMF and the World Bank; European monetary system - meaning and scope. UNIT III: Balance of Payment and International Linkages: Balance of payments and its components; International flow of goods, services and capital; Copying with current account deficit. UNIT IV: Foreign Exchange Markets: Determining exchange rates; Fixed and flexible exchange rate system; Exchange rate theories; Participants in the foreign exchange markets; Foreign exchange market - cash and spot markets; Exchange rate quotes; LERMS; Factors affecting exchange rates - spot rates, forward exchange rates, forward exchange contracts; Foreign exchange and currency futures; Exchange dealings and currency possession; information and communication; Foreign exchange trades. UNIT V: International Capital and Money Market Instruments; GDRs, ADRs, IDRs, Euro bonds, Euro loans, Repos, CPs, floating rate instruments, loan syndication and Euro deposits. Caselet (Not Exceeding 200 Words) Activity: Study recent foreign exchange fluctuations and causes Text Book Prakash G. Apte, International Finance. Tata McGraw-Hill Publication. New Delhi:2011. References Books 1. Madhu Vij. International Financial Management. Excel Books. New Delhi:2009. 2. P.G.Apte. International Financial Management. Tata McGraw Hill Publishing. New Delhi:2009. 3. V.A. Avadhani. International Financial Management. Himalaya Publishing house. New Delhi:2009. 4. V.K. Bhalla. International Financial Management. Anmol Publishing House, New Delhi:2010. 5. A.K. Set. International Financial Management. Galgotia Publishing House, New Delhi:2009. 6. P.K. Jain.International Financial Management. MacMillan New Delhi:2009. Journals 1. GITAM Journal of Management, GITAM University, Visakhapatnam 2. Global Business Review, New Delhi 3. Foreign Trade Review, IIFT, New Delhi

82

HMPRBA-BIF-503: DERIVATIVES
The objective of this course is to impart the knowledge on basic aspects of Financial Derivatives to students. UNIT I: Introduction to Financial derivatives: Meaning - Need- Growth and types of financial derivatives in India. Derivative Markets participants - Functions and Regulatory Frame work of derivatives trading in India. UNIT II: Forwards: Meaning- Need Features Types - Trading - Pricing of Forwards UNIT III Futures: Meaning- Need Features Types - Trading - Pricing of Forwards Forwards Vs Futures. UNIT IV: Options Meaning- Need Features Types - Trading - Option pricing models Scholes Model and Binominal Approach Options vs Futures UNIT V: Swaps: Meaning- Need Features Types Trading-pricing methods. (A work shop will be organized by external organization for minimum of 3 days on online stock market operations and portfolio management which carry 10 marks included in internal assessment in place of class room participation). Caselet (Not Exceeding 200 Words) Text Book S.C. Gupta, Financial Derivatives- Theory, Concepts and Problems, Prentice Hall of India. 2010. Reference Books 1. Hull C. John., Options, Futures and Other Derivatives, Pearson Education. New Delhi. 2. Read Head, Financial Derivatives: An Introduction to Future, Forward, option. Prentice Hall of India. 3. Sunil K Parameswaran., Futures Markets: Theory and practice, Tata Mc-Graw Hill, New Dehil. Journals 1. 2. 3. 4. 5. Journal of Financial Management and Research Journal of Accounting and Finance, Jaipur. Journal of Applied Finance, Hyderabad. Indian Journal of Commerce, New Delhi. Finance India, New Delhi. Black

83

HMPRBA-BIF-504: BANKING TECHNOLOGY MANAGEMENT


The objective of this course is to familiarize the student with Banking technology and management. UNIT I: Branch Operation and Core Banking: Introduction and evolution of Bank Management Technological impact in banking operations - Total branch computerization - Concept of opportunities Centralized banking concept - Opportunities, challenges and implementation UNIT II: Delivery Channels: Overview of delivery channels - Automated Teller Machine - Phone Banking - Call Centers - Internet Banking - Mobile Banking - Payment Gateways - Card Technologies MICR - Electronic clearing UNIT III: Back Office Operations: Bank back office management - Inter branch reconciliation Treasury management - Forex operations - Risk management - Data centre management - Network management - Knowledge management - MIS/DSS./EIS - Customer Relationships Management CRM UNIT IV: Interbank payment system:- Interface with payment system network - Structured financial messaging system - Electronic fund transfer RTGS - Negotiated dealing systems and Securities Settlement systems - Electronic money - E cheques UNIT V: Database Security Requirements: Reliability and integrity - Sensitive data inferences Multilevel databases - Multilevel security - Security in networks - Threats in networks - Network security controls - Firewalls - Intrusion detection - Secure E Mail. Caselet (Not Exceeding 200 Words) Activity: Study recent technology management by banking companies. Text Book Vasudeva E Banking. Common Wealth Publishers, New Delhi 2010 Reference Books 1. Turban Rainier Potter. Information Technology. John Wiley & Sons Inc. 2. Banking Technology. Indian Institute of Bankers publication 3. Jaotab SS and Choubey NSE. Indian Banking in Electronic Era. Sarup and Sons, New Delhi 2008. Journals 1. Journal of Financial Services Research 2. GITAM Journal of Management, GITAM University, Visakhapatnam 3. Journal of internet banking and Technology

84

HMPRBA-BIF-505: FINANCIAL PLANNING & WEALTH MANAGEMENT


The objective of this course is to acquaint the student with financial planning and wealth management. UNIT I: Introduction to Financial Planning. Difference between Financial Planning , Wealth Management & Private Banking. Financial Planning- Desired skills of a Financial Planner. Comprehensive Financial Planning. Formats of a written Financial Planning. UNIT II: Personal Budgeting, Savings and Expenditure Planning, Liability (Debt) Planning and Contingency Planning Time Value of Money. UNIT IV: Insurance Planning, Life Insurance & General Insurance Products. Retirement Planning and Products of Retirement Planning, Retirement Planning using Insurance Products, Mutual Funds, ETFs etc. Personal Investment Planning Asset Allocation Process, Money Market instruments, Debt & Equity Markets, UNIT V: Wealth Management Philosophy, Wealth Creation Concepts. Ethical Standards in Financial Planning and Wealth Management Profession. Numericals on Financial Planning & Wealth Management Case Studies Caselet (Not Exceeding 200 Words) Activity: Select an Insurance company and study recent insurance products intoduced Text Book Dun & Bradstreet Wealth Management. Tata McGraw Hill Publishing Company Ltd, 2009 Reference Books 1. Madhu Sinha. Financial Planning a Ready Reckoner. 2008 2. Clifford Pistolese. Lifespan Investing, Building the Best Portfolio for every stage of your life. Tata McGraw Hill, 2008 3. Duncan Hughes. Fund and Asset Management. Infinity Books, 2008 4. Kapoor, Dlaby & Hughes, Personal Finance. Tata McGraw Hill, 2008 5. Sanjiv Mehta. Winning the Wealth Game. Tata McGraw Hill, 2007 6. Jeffrey H Rattiner, Getting Started As a Financial Planner Viva Books Pvt. Ltd, 2006 7. Mark J P Anson. Handbook of Alternative Assets, Wiley Finance, 2006 8. IIEF Mutual Fund Advisors Handbook. Invest India Economic Foundation, 2004 9. Personal Financial Planning by ICFAI University Press, 2004 Journals 1. 2. 3. 4. GITAM Journal of Management, GITAM University, Visakhapatnam The Journal of Wealth Management The Journal of Private Wealth Management The Journal of Financial Management

85

HMPRBA-BIF-506: FINANCIAL AND CREDIT ANALYSIS


The objective of this course is to familiarize the student with credit analysis. UNIT I: Over view of Credit Analysis Objectives, Tools and Techniques, Lending Process, Financial Statement Analysis I, Ratio Analysis, Cash Flow and Funds Flow Analysis. UNIT II: Financial Statement Analysis II, Equal Size Statement Analysis, Trend Analysis, Sensitivity Analysis, Decision Tree, Simulation, EVA & MVA Analysis etc., Non-financial Analysis Economy Analysis, Industry Analysis, Company Analysis, Promoters, Technology etc. UNIT III: Loan Appraisals : Purpose, End-use, Security, Documentation, Repayment Schedule, Monitoring, Loan Recovery Process, Appraisals of Working Capital, Term Loans, Project Finance, Housing Loans, Consumer Loans, Car Loans, Loans to SME Sector, Agricultural Loans. UNIT IV: Loan Securitization, Asset Classification, Income Recognition and Provisioning norms, Problem Loans, Concept of Sustainable Debt, Loan Restructuring, Loan Write-offs. Debt-Equity Swap, Debt-Asset Swap, UNIT V: Investment Analysis and Valuation: Security Analysis, Equity / Enterprise / Business Valuation. Managing Banks Investment Portfolio, Cost Analysis and other forms of Financial Analysis, Case Studies. Caselet (Not Exceeding 200 words) Activity: Select a company and analyze financial position by using ratios Text Book Leopold A Bernstein & John J Wild. Analysis of Financial Statements. Tata McGraw Hill, 2009 Reference Books 1. 2. 3. 4. R A Brealey and S C Myers. Financing and Risk Management, Tata McGraw hill, 2009 J Berk and P. DeMarzo. Financial Management. Pearson education, 2008 A L Day. Mastering Financial Modelling in Microsoft Excel. Pearson, 2007 Robert F Bruner. Case Studies in Finance Managing Corporate Value Creation. Tata McGraw Hill, 2007 5. Ciby Joseph. Credit Risk Analysis A Tryst with Strategic Prudence. Tata McGraw Hill, 2006 6. IIEF Mutual Fund Advisors Handbook Finance is changing, are you? Invest India Economic Foundation, 2009 7. T W Koch and S S McDonald. Bank Management. Thomson, South Western, 2010 Journals 1. The Journal of Credit Risk Management 2. GITAM Journal of Management, GITAM University, Visakhapatnam 3. Asia Financial Planning Journal

86

MPRBA-HR-501: STRATEGIC HUMAN RESOURCE MANAGEMENT


The objective of this course is to equip the students with basic concepts of Strategic Human Resource Management including various HR processes and high-performance Human Resource practices. UNIT I : Introduction: Definition of SHRM, Need and Importance of SHRM; Human resources as a sources of competitive advantage; Traditional HR Vs. Strategic HR, Barriers to strategic HR, Types of Strategies Corporate Strategy, Business strategy and HR Strategy. UNIT II : Integration of HR Strategy : Integration of HR Strategy with corporate and business strategies; Different approaches to integration; the 5-P model for linking people with strategic needs of business; Role of HRM in strategy formulation and implementation; HR as a Strategic partner; UNIT III: HR Environment and Strategic HR Processes: Impact of Technology, Changing nature of work, demographic changes, workforce diversity etc., on HR; HR Planning, Strategic issues in staffing; Performance Management: Meaning and need for performance management, performance appraisal systems and their limitations. UNIT IV: Training and Development Strategies : Cross cultural training, Multiskilling, Succession Planning; Creating a learning organization; Strategically oriented compensation and reward systems: Skill based pay broad banding , variable pay, profit sharing, employee stock option plans, executive compensation. UNIT V: Systems of high performance human resource practices; Human resource Evaluation; Measures of Evaluation; HR Audit. Caselet (Not Exceeding 200 words) Activity: Take a company and study various HR strategies implemented in it Text Book Jeffrey A. Mellow, Strategic Human Resource Management. Thomson South Western, Singapore:2008. Reference Books 1. Charles R. Greer., Strategic Human Resource Management A General Managerial Approach. Pearson Education (Singapore) Pvt. Ltd. 2. Rajib Lochan Dhar., Strategic Human Resource Management.Excel Books. New Delhi. 3. Tanuja Aggarwala., Strategic Human Resource Management. Oxford University Press. New Delhi. Journals 1. Harvard Business Review, Harvard Business School Publication Co., USA 2. Personnel Today 3. GITAM Journal of Management, GITAM University, Visakhapatnam

87

MPRBA-HR- 502: EMPLOYMENT LAWS


The objective of this course is to impart to the students the importance, and scope of labour legislation and its role in the industry. UNIT I: Industrial Jurisprudence, Principles of labour legislation, Role of ILO UNIT II: The Industrial Disputes Act 1947, The Employment standing orders Act, The Trade Unions Act 1926 UNIT III: The Workmens Compensation Act 1923, The Employees State Insurance Act 1948, The Provident Funds and Miscellaneous Provisions Act 1952, The Payment of Gratuity Act UNIT IV: The Payment of Bonus Act 1965, The Minimum Wages Act 1948, The Payment of Wages Act 1936 UNIT V: The Factories Act 1948 Caselet (Not Exceeding 200 Words) Activity: Select an Organization and study the role of trade unions Text Book P.K. Padhi. Industrial & Labour Laws. Prentice Hall of India:2007. References Books 1. 2. 3. 4. 5. Malik, P.L., Industrial Law. Eastern Book Company.Lucknow:2007. Goswami V.G., Labor and Industrial Relations Law. Central Law Agency.Alahabad:2006. Sharma A.M., Industrial Jurisprudence. Himalaya Pub. House. New Delhi:2007. Mishra S.N., Labor and Industrial Laws. Central Law Publishing. Allabad: 2006. Sinha, P.R.N., Industrial Relations and Labor Legislations. Oxford and IB H Publishing co. New Delhi:2005.

Journals 1. Labour Law Reporter 2. Labour Law Journal 3. GITAM Journal of Management, GITAM University, Visakhapatnam

88

MPRBA-HR-503: INDUSTRIAL RELATIONS


The objective of the course is to impart to the students the various techniques and practices for maintaining harmonious relations in the organizations. UNIT I: Industrial relations concept and scope Importance of IR Key actors in IR - Approaches to IR - Factors affecting IR Prerequisites for successful IR UNIT II: Trade union concept Functions of Trade unions in India Problems of Trade unions and their role in IR Employers organizations, functions and their role in IR The role of state in IR and different types of interventions Code of discipline and its objectives Code of conduct Unfair labour practices. UNIT III: Grievance concept - Causes - Managing grievances and grievance redressel procedure Industrial conflicts/disputes Classification of Industrial disputes causes and consequences Methods of resolution of conflicts/disputes Conciliation Arbitration Adjudication - Dispute settlement Machinery - Managing discipline- Process of Domestic enquiry UNIT IV: Collective bargaining(CB) - concept Main features of CB Pre-requisites of CB CB at different levels - Workers participation in management and its objectives Levels and forms of participation Joint management committees and their functions - Tripartisiam-ILC and SLC Labours advisory boards- ILO UNIT V: IR strategy Globalization and IR Technology and IR and Emerging trends in IR Caselet (Not Exceeding 200 Words) Activity: Select a company of your choice and study the workers participation in decision making Text Book Memoria & Mamoria. Dynamics of Industrial Relations. Himalaya Publishing House. Mumbai: 2008. Reference Books 1. Sarma.A.M., Industrial Relations. Himalaya Publishing House. Mumbai: 2005. 2. Venkataratnam.C.S., Industrial Relations. Oxford University Press. New Delhi: 2006. Journals 1. Harvard Business Review, Harvard Business School Publication Co., USA
2. GITAM Journal of Management, GITAM University, Visakhapatnam

3. 4. 5. 6.

ICFAI Journal of Management, Hyderabad. Indian Journal of Industrial Relations, New Delhi Labour Law Reporter Personnel Today, NIPM, Kolkata.

89

HMPRBA-HR-504: LEARNING & DEVELOPMENT


The objective of this course is to acquaint the HR students with the process of Learning and Development. UNIT I: Introduction To Training Concept: Definition, Meaning, Need for Training, Importance of Training, Objectives of Training, Concepts of Education, Training And Development, Overview of Training Functions, Types of Training UNIT II: Process of Training: Steps in Training, Identification of Job Competencies, Criteria for Identifying Training Needs (Person Analysis, Task Analysis, Organization Analysis), Assessment of Training Needs, Methods and Process of Needs UNIT III: Designing And Implementing a Training Program: Trainer Identification, Methods and Techniques of Training, Designing a Training Module (Cross Cultural, Leadership, Training The Trainer, Change), Management Development Program, Budgeting of Training. UNIT IV: Evaluation of Training Program: Kirkpatrick Model of Evaluation, CIRO Model, CostBenefit Analysis, ROI of Training. UNIT V: Learning: Principles of Learning, Theories of Learning, Reinforcement Theory, Social Learning Theory, Andragogy, Resistance to Training, Technology in Training: CBT, Multimedia Training, E-Learning/Online Learning, Distance Learning. Caselet (Not Exceeding 200 Words) Activity: Select a company of your choice and study training and development strategies Text Books 1. Raymond Noe. Employee Training And Development. McGraw-Hill International, 2009 2. Devendra Agochia. Every Trainers Handbook. Sage Publications Pvt. Ltd, 2009 Reference Books 1. Radha Sharma. 360 Degree Feedback, Competency Mapping And Assessment Centre, Tata McGraw-Hill, 2004 2. S.K. Bhatia ,Training And Development, Deep & Deep Publications, 2009 3. Biswajeet Pattanayak. HRM, Prentice Hall India Pvt., Limited, 2005 Journals 1. 2. 3. 4. International Journal of Training and Development Indian Journal for Training and Development Training Journal European Journal of Training and Development

90

HMPRBA-HR-505: GLOBAL HUMAN RESOURCE MANAGEMENT


The objective of this course is to equip the students with basic concepts of Global Human Resource Management including various HR processes and high-performance Human Resource practices. UNIT I: International Human Resource Management - Concept, Scope and Significances; Approaches to International Human Resource Management; Differences between domestic and International HR activities; Organizational Structure of Multinational Corporations; UNIT II: Recruitment and Selection Criteria for International Assignments; Culture Theories of Culture and its impact on organizations. UNIT III: Training and Development; Methods of Training; Management Development in International assignments; Process of Repatriation UNIT IV: Compensation; Multinational Corporations and Compensation System; Performance Management in MNCs UNIT V: Labour Relations in Multinational Corporations; Issues and Challenges of IHRM. Caselet (Not Exceeding 200 Words) Activity: Select a company of your choice and study Recruitment and Selection Criteria for International Assignments Text Book Peter J. Dowling, Denice E. Welch. International Human Resource Management. Thomson. New Delhi:2006. Reference Books 1. Anne-Wil Harzing Joriz Van Ruysseveldt., International Human Resource Management. Sage Publications. New Delhi: 2006. 2. Charles M. Vance Yongsun Paik. Managing a Global Workforce. Prentice Hall. New Delhi: 2007. 3. Gary P. Ferraro. The Cultural Dimension of International Business. Pearson Education.2007. 4. K. Aswathappa, Sadhna Dash., International Human Resource Management. Tata Mc Graw-Hill Publishing Company Limited. New Delhi:2007. Journals 1. 2. 3. 4. 5. Harvard Business Review, Harvard Business School Publication Co., USA GITAM Journal of Management, GITAM University, Visakhapatnam Journal of Cross Cultural Management HRM Review, The ICFAI University Press, Hyderabad Human Capital

91

HMPRBA-HR-506: COMPENSATION MANAGEMENT


The objective of this course is to train the HR students in the process of Compensation and Reward Management. UNIT I: Introduction: Nature of compensation - Types of compensations, compensation responsibilities. Compensation system design issues: Compensations Philosophies, compensation approaches, decision about compensation, compensation - Base to pay - Individual Vs Team rewards, Perceptions of pay Fairness -Legal constraints on pay systems. UNIT II: Managing Compensation: Strategic Compensation planning, determining compensation-the wage mix, Development of a Base Pay System: Job evaluation systems, the compensation structureWage and salary surveys, the wage curve, pay grades and rate ranges, Compensation as a retention strategy UNIT III: Variable Pay and Executive Compensation: Strategic reasons for Incentive plans, administering incentive plans, Individual incentive plans-Piecework, Standard hour plan, Bonuses, Merit Pay, Group incentive plans- Team compensation, Gain sharing incentive Plans, Enterprise incentive plans UNIT IV: Unit Profit Sharing plans, Stock Options, ESOPs, executive compensation elements of executive compensation and its management, International compensation Management. UNIT V : Managing Employee Benefits: Benefits- meaning, strategic perspectives on benefits-goals for benefits, benefits need analysis, funding benefits, benchmarking benefit schemes, nature and types of benefits, Employee benefits programs- security benefits, retirement security benefits, health care benefits, time-off benefits, creating a work life setting Caselet (Not Exceeding 200 Words) Activity: Select an organization of your choice and study various methods of compensation Text Books 1. BD Singh. Compensation & Reward Management, Excel Books, 2009 2. George T. Milkovich, Jerry M. Newman & Barry A. Gerhart, Compensation, McGraw-Hill, 2010 Reference Books 1. Joseph J. Martocchio, Strategic Compensation, Pearson Education, 2004 2. Richard I.Anderson, Compensation Management in Knowledge based world, Pearson Education, 2006 3. Er Soni Shyam Singh, Compensation Management. Excel Books.2004 Journals 1. 2. 3. 4. Compensation & Benefits Review-The Journal of Total Compensation Strategies Journal of Educational Administration Academy of Management Journal Indian Journal of Industrial Relations

92

HMPRBA-IB-501: INTERNATIONAL TRADE AND POLICY


The objective of the paper is to enable the student to understand various theories underlying international trade, and policies that influence it. UNIT I: International Trade: Theories of foreign trade absolute and comparative advantage theories; Modern theory of trade Hecksher- Ohlin theory; Terms of trade; Theory of international trade in services; Balance of payments and adjustment mechanism. UNIT II: Commercial Policy Instruments: Tariffs, quotas, anti dumping/countervailing duties; Technical standards; Exchange controls and other non-tariff measures. UNIT III: Indias Foreign Trade and Policy: Direction and composition of Indias foreign trade; Export Import policy; Export promotion and institutional set up; Deemed exports; Rupee convertibility; Indian Joint ventures abroad; Project and consultancy exports. UNIT IV: Theory of Economic Integration-Customs Union-Features-Regional Integration AgreementsGrowth - Arguments for and against regionalism-Regionalism versus multilateralism- Regional groupings-NAFTA-EU-Recent developments, .with focus on India-ASEAN Free Trade Agreement. UNIT V: Foreign Investment Policy: Policy and frame work for FDI in India; Policy on foreign collaborations and counter trade arrangements; Indian joint ventures abroad; Project and consultancy exports Caselet (Not Exceeding 200 Words) Activity: Study FDI flows in India and analyze the influence of liberalization on FDI flows Text Book Verma, M.L. International Trade, Vikas Publishing House, Delhi, 1995. Reference Books 1. Love Patrick, Ralph Lattimore, International Trade: Free, Fair and Open, OECD, Paris, 2009 2. Vaish. M.C; Sudama Singh, International Economics, Oxford Press, New Delhi, 2006 3. Salvatore Dominick, International Economics: Trade & Finance, Wiley, Bangalore, 2010 Journals 1. International Trade Journal 2. European Business Review 3. Journal of World Business

93

HMPRBA-IB-502: EXIM POLICY AND DOCUMENTATION


The objective of the paper is to introduce the student to export & import procedure & documentation, and incentives that can be availed in export trade. UNIT I: Introduction: Export documentation, Foreign exchange regulations; ISO 9000 series and other internationally accepted quality certificates; quality control and pre-shipment inspection. UNIT II: Export Procedures: : Export licensing policy General excise clearances; Role of clearing and forwarding agents; shipment of export cargo; Export credit; export credit guarantee; duty draw backs. EXIM Policy review. UNIT III: Import procedures: Import licensing policy; actual user licensing; Import-export pass book; Capital goods licensing; export houses and trading houses. UNIT IV: Export Incentives: Overview of export incentives-EPCG, Duty drawbacks, duty exemption schemes, tax incentives; procedures and documentation. UNIT V: Trading Houses: Export and trading houses schemes- criteria, procedures and documentation for EOU/FTZ/EPZ/SEZ units. Caselet (Not Exceeding 200 Words) Activity: Study the criteria for ISO 9000 certification Text Books 1. Justin Paul, Rajiv Aserkar, Export import management, Oxford Press, New Delhi, 2008 2. Mustafa A, Foreign Trade Finance & Finance Documentation, University Science Press, New Delhi, 2010 Reference Books 1. Cherian and Parab: Export Marketing, Himalaya Publishing House, New Delhi, 2008. 2. Jain Khusapat. Exports Imports Procedure And Documentation, Himalaya Publishing House, New Delhi, 2009. 3. Justin Paul, Rajiv Aserkar, Export Import Management, Oxford publication, New Delhi, 2008. 4. M.I Mahajan. Export Import Documentation, Snow White Publications, Mumbai, 2010 Journal 1. 2. 3. 4. 5. 6. Foreign Trade Review by IIFT New Delhi Global Vista, GIIB The Journal of International Trade and Economic Development The International Trade Journal Journal of World Trade World Trade Review

94

HMPRBA-IB-503: GLOBAL HUMAN RESOURCE MANAGEMENT


The objective of this course is to equip the students with basic concepts of Global Human Resource Management including various HR processes and high-performance Human Resource practices. UNIT I: International Human Resource Management - Concept, Scope and Significances; Approaches to International Human Resource Management; Differences between domestic and International HR activities; Organizational Structure of Multinational Corporations. UNIT II: Recruitment and Selection Criteria for International Assignments; Culture Theories of Culture and its impact on organizations UNIT III: Training and Development; Methods of Training; Management Development in International assignments; Process of Repatriation UNIT IV: Compensation; Multinational Corporations and Compensation System; Performance Management in MNCs UNIT V: Labour Relations in Multinational Corporations; Issues and Challenges of IHRM. Caselet (Not Exceeding 200 Words) Activity: Study the training and development in MNCs Text Books 1. Peter J. Dowling, Denice E. Welch., International Human Resource Management. Thomson. India: 2006. 2. K. Aswathappa, Sadhna Dash., International Human Resource Management, Tata Mc Graw Hill, New Delhi, 2007. Reference Books 1. Anne-Wil Harzing Joriz Van Ruysseveldt., International Human Resource Management, Sage Publications. New Delhi: 2006. 2. Charles M. Vance Yongsun Paik., Managing a Global Workforce, Prentice Hall. New Delhi: 2010 Journals 1. GITAM Journal of Management, GITAM University, Visakhapatnam 2. Harvard Business Review, Harvard Business School Publication Co., USA 3. Journal of Cross Cultural Management 4. HRM Review, ICFAI University Press, Hyderabad 5. Human Capital

95

HMPRBA-IB 504: FOREX MANAGEMENT AND CURRENCY DERIVATIVES


The objective of the course is to provide the student with a broad perspective on different systems of exchange rate in general, and determination of exchange rates, dealings in Forex market, and currency derivative in particular. UNIT I: The Foreign exchange market: Organization- Spot Vs Forward markets Bid and ask rates Interbank quotations Cross rates Merchant rates Role of RBI. UNIT II: International Monetary System: Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, the current exchange rate arrangements, the Economic and Monetary Union (EMU). UNIT III: Exchange Rates: Measuring exchange rate movements, Factors influencing exchange rates. Government influence on exchange rates International arbitrage and interest rate parity. Relationship between inflation, interest rates and exchange rates Purchasing Power Parity International Fisher Effect. UNIT IV: Foreign exchange transactions Purchase and sale transactions Spot Vs Forward transactions Forward margins Interbank deals cover deals Trading Swap deals Arbitrage operations Factors determining forward margins. UNIT V: Currency Derivatives Currency Forwards Currency Futures Currency options Exchange traded transactions Financial swaps Forward rate agreements Interest rate options. Caselet (Not Exceeding 200 Words) Activity: Study the changes in exchange rate of dollar and pound in recent times Text Book P.G.Apte, International Financial Management, Tata McGraw-Hill, New Delhi, 2006. Reference Books 1. Alan C Shapiro: Multinational Financial Management, Prentice Hall, New Delhi, 2009. 2. Jeff Madura, International Financial Management, South Western Cengage learning, USA, 2009 Journals 1. Foreign Trade Review, IIFT, New Delhi 2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam. 3. Global Business Review, International Management Institute, New Delhi

96

HMPRBA-IB 505: INTERNATIONAL BUSINESS COMMUNICATION & INFORMATION TECHNOLOGY IN GLOBAL BUSINESS
The objective of the course is to make the student aware of the patterns of international communication and basics of IT. UNIT I: Introduction to International business communication: Languages in business communication, universal systems, contrasting cultural values, cultural shock, language and business communication. Issues of environment and technology in business organization UNIT II: Oral and non-verbal communication, written communication pattern, global etiquette, business and social customs, non verbal communications. UNIT III: Inter-cultural negotiation process, intercultural negotiation strategies. UNIT IV: E-Commerce: Definition Business applications Market research and customer support infrastructure, payments and other support-E-business-E-markets-E-payments-Enterprise application integration-ERP-CRM-B2B-B2C Consumer Oriented E-Com-Network, infrastructure for E-Com. UNIT V: Tools for Managers: Managing information system experience and Using Information technology for management tasks Updating knowledge day-to-day in business Data warehousing Data Mining (DM) and knowledge data discovery Document Management Digital Libraries DM techniques and data visualization. Caselet (Not Exceeding 200 Words) Activity: Select an MNC and study the communication flow in the organization Text Books 1. Lillian H Chaney, Jeanette S Martin. Intercultural Business Communication, PHI, New Delhi, 2007. 2. Leo Jones, Richard Alexander. New International Business English, Cambridge University Press, Singapore, 2006 Reference Books 1. John Mattock, Cross Cultural Communication Essential Guide to International Business, Kogan Page, UK, 2003. 2. Murphy A Harta, Herbert W Hilderbrandt, Jane P Thomas Effective Business Communication, Tata McGraw Hill, New Delhi, 2009 3. Axel Satzger, Gina Poncini International Perspective on Business Communication: From Past Approaches to Future Trends, Peter Lang Publications Inc., USA, 2003 4. Chan Henry, Raymond Lee, Tharam Dillon, Elizabeth Chang, E- Commerce Fundamentals & Applications, Wiley India, New Delhi, 2008 Journals 1. International Journal of Communication 2. Journal of International Communication 3. Journal of Communication

97

HMPRBA-IB-506: GLOBAL STRATEGIC MANAGEMENT


The objective of the course is to make the students aware of the global development trends & environment and provide necessary inputs for global strategic management. UNIT I: Introduction to Globalization - Global development and trends: A management perspective Cultural awareness and implications, Cross-cultural management - Global strategic skills - Teambuilding skills - Organization skills - Communication skills Culture - Cultural dimension- Cross cultural research findings - Cross cultural transitions - The global manager UNIT II: Managing a Global Environment - Assessing the political, economic, legal and technological environment Global business environment Trading blocs - work force diversity - Global managers role - Political environment Political risk and its assessment, outsourcing and off shoring, ethics and social responsibility around the world - Corporate social responsibility. UNIT III: The cultural context of global management Meaning and dimensions of culture Understanding the role of culture - Culture and its effects on organization - Managing across cultures Organizational cultures and diversity - Communicating across cultures, cross cultural negotiation and decision making. UNIT IV: International strategic management - Strategic planning - Formulating strategy International functional strategies - Managing political risk and negotiations - Organizing international operations Organizational structure - Decision making and control systems UNIT V: Developing a Global Management Cadre Preparation - Adaptation and repatriation - Global management teams - Role of women in international management - Global multiculturism - Managing diversity - Working within local labour relations systems Caselet (Not Exceeding 200 Words) Activity: Select an MNC and study the global strategy of the organization Text Books 1. Steers & Nordon, Managing in Global Economy, PHI, New Delhi, 2006 2. Phillipe Lessere, Global Strategic Management, Macmillan, New Delhi, 2007 Reference Books 1. Richard Mead, International Management -Cross cultural dimensions, Blackwell Publishers, US, 2005. 2. R N Sanyali, International Management A Strategic Perspective, PHI, New Delhi, 2001 3. Seth, Global Management Solutions, Cengage, New Delhi, 2009 Journals 1. Journal of Global Strategic Management 2. Global Strategic Journal 3. Strategic Management Journal

98

HMPRBA-MM-501: SALES AND DISTRIBUTION MANAGEMENT


The objective of this course is to enable the students to understand the importance of Sales Management and various methods of sales and distribution. UNIT I: Role of Sales Management in Marketing Management, Recent trends in Sales Management Selling Process, Theories and Functions of Sales Management. UNIT II: Sales Organization, Type of sales Organizational Structures, Analysis of Market and Sales Potential, Sales Quotas, Sales Territories and Sales Budgets. UNIT III: Management of Sales Force, Training, Motivating, Compensating and Evaluating Sales Force, UNIT IV: Marketing Channels, Structure and Functions, Channel Design, Selecting and Motivating Channel Members, Evaluating Channel, Member Performance. UNIT V: Channel Conflicts, Reasons, Managing Channel Conflicts. Caselet (Not Exceeding 200 Words) Activity: A field Visit to the channel partner and report writing on its structure and design Text Book Krishna K Havaldar, & Vasant M Cavale., Sales and Distribution Management. The McGraw-Hill Companies. 2008. Reference Books 1. Eugene. M.Johnson, David L.Kurty and Ebirhard E.Scheuing., Sales Management. McGraw Hill International. 2. Matin Khan., Sales Management. Excel Books. 3. Richard R.Still, Edeard W.Cundiff and Norman A.P.Govani., Sales Management Decisions, Policies and Cases. Prentice Hall. 2008. 4. S.L.Gupta., Sales and Distribution Management. Excel Books. Journals 1. GITAM Journal of Management, GITAM University, Visakhapatnam 2. Journal of Marketing 3. Journal of Marketing Research, International Management Institute, New Delhi

99

HMPRBA-MM-502: CUSTOMER RELATIONSHIP MANAGEMENT


The objective of this paper is to provide tools and techniques along with an understanding to the student as to how to manage relationship with customers enhance Lifetime Value of Customers. UNIT I: Introduction and significance of Customer Relationship Management: CRM Emerging Concepts; Need for CRM; Building loyalty and retaining customers, Building Customer Value, CRM Applications; CRM Model. UNIT II: CRM Process; Introduction and Objectives of a CRM Process; an insight into CRM and eCRM/Online CRM; The CRM Cycle, CRM Process for Organizations; CRM Affiliation in Retailing Sector UNIT III: CRM Architecture: IT Tools in CRM; Introduction to Data Warehousing, Data Mining, Use of Modeling Tools; Benefits of CRM Architecture in Sales Productivity; Relationship Marketing and Customer Care, CRM over Internet. UNIT IV: Impact of CRM on Marketing Channels- Role of channels in CRM and its significance, Factors affecting CRM through channels, Major challenges facing CRM through channels. UNIT V: Implementation of CRM-Elements of CRM System, CRM implementation-Barriers. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on CRM technology and practice of any firm. Text Book V.Kumar, Werner.J.Reinartz., Customer Relationship Management- A Data based Approach. Wiley India Edition. 2010 Reference Books

1. Alex Berson, Stephen Smith, Kurt Thearling., Building Data Mining Applications for CRM. Tata
McGraw Hill: 2005.

2. Mohammed, H. Peeru and A. Sagadevan., Customer Reltionship Management. Vikas Publishing


house. Delhi: 2008.

3. Paul Greenberge., CRM-Essential Customer Strategies for the 21st Century. Tata McGraw Hill:
2006. 4. William, G.Zikmund, Raymund McLeod Jr.Faye W.Gilert.., Customer Relationships Management. Wiley. 2003. Journals

1. 2. 3. 4. 5.

Consumer Behaviour GITAM Journal of Management, GITAM University, Visakhapatnam Harvard Business Review, Harvard Business School Publication Co., USA Journal of Brand Management, ICFAI Marketing Mastermind

100

HMPRBA-MM-503: GLOBAL MARKETING


The objective of this course is to make the students well versed with Marketing in the global scenario to understand the environment in which the global companies operate, and the importance of market research and various strategies applicable to global markets. UNIT I: Globalisation: Scope and Objectives Multinational Corporations Entry strategiesEnvironmental factors effecting global business: Economic Environment- Cultural EnvironmentPolitical Environment- Legal Environment Regional Integration. UNIT II: Perspectives of Global Markets: Global Marketing Research and Information-Information Requirements of Global Markets- Organization for Global Market Research-Global Marketing Information System UNIT III: Segmenting the Global Market- Segmenting Basis and Process- Global Markets and Criteria for Grouping Countries. UNIT IV: Global Marketing Decisions: Product Policy and Planning- Global Pricing StrategiesGlobal Channels of Distribution. UNIT V: Global Advertising- Multinational Sales Management and Foreign Sales Promotion- Export Procedure and Documentation- Special Economic Zones. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on global marketing strategy of any global firm. Text Book: Warren J.Keegan., Global Marketing Management. Pearson Prentice Hall. 2010. Reference Books 1. 2. 3. 4. Jean-Pierre Jennet & H.David Hennessey., Global Marketing Strategies. Wiley India. New Delhi. Kiefer Lee, Steve Carter., Global Marketing Management. Oxford University Press. Vasudev., International Marketing, Excel Publications. Subhash C.Jain., International Marketing Management.

Journals 1. 2. 3. 4. 5. 6. GITAM Journal of Management, GITAM University, Visakhapatnam Global Business Review, International Management Institute, New Delhi Journal of World Economic Review International Journal of Cross Cultural Management. International Journal of Global Business And Competition Global CEO

101

HMPRBA-MM-504: E-MARKETING
The objective of this course is to enable the students to understand the concept and importance of EMarketing and its impact on marketing activities of firms. UNIT I: E-Marketing in Context Past, Present, and Future Strategic E-Marketing and Performance Metrics, The E-Marketing Plan UNIT II: E-Marketing Environment: A World of E-Marketing Opportunities: Ethical and Legal Issues UNIT III: E-Marketing Strategy E-Marketing Research, Consumer Behaviour, Online Segmentation and Targeting Strategies, Differentiation and Positioning Strategies UNIT IV: E-Marketing Management Product: The Online Offer Price: The Online Value, The Internet for Distribution, E-Marketing Communication Tools, New Digital Media, Customer Relationship Management. UNIT V: E-Tools, Database & Dynamic Dialogue Database technology Website Design, Websites Service, Websites - Traffic Generation, Misc. Access Interactive TV, Mobiles, Kiosks, & Alternatives Caselet (Not exceeding 200 words) Activity: Prepare a report incorporating latest E-Tools. Text Book Strauss, J., & Frost, R. E-Marketing (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall, 2009 References Book 1. Terri C. Albert and William. B. Business Marketing. Prentice Hall 2. Judy Strauss and Raymond. E-Marketing. Prentice Hall Journals 1. 2. 3. 4. 5. 6. 7. 8. 9. GITAM Journal of Management, GITAM University, Visakhapatnam Journal of the Academy of the Marketing Science, New Delhi Journal of Marketing, Hyderabad Journal of Marketing Research, New Delhi Journal of Marketing Management, New Delhi Marketing Theory, New Delhi Indian Journal of Marketing, New Delhi The Brand Reporter, Hyderabad The Journal of Service Research, New Delhi

102

HMPRBA-MM-505: BANK MARKETING


The objective of this course is to enable the students to understand the importance of Bank Marketing and various methods of Bank Marketing. UNIT I: The Financial System Origin of the word Bank Definition of Bank and Marketing Finance and Banking in India-Users of Banking Services-Meaning of Marketing Evolution of Marketing Concepts. UNIT II: Marketing and Competition-Application of Marketing concepts to Banking Meaning of Bank Marketing. UNIT III: Marketing Research in Indian Banks- Increasing Importance of Marketing in Banking Industry- Market Segmentation UNIT IV: Market Mix for Banking Services Strategies for Segmentation- Marketing Mix for Banking Services. UNIT V: Strategies for effective bank marketing in India-Technology in Banking-Customer ServicesFuture of Bank Marketing. Caselet (Not exceeding 200 words) Activity: Bring out marketing strategy for a bank Text Book Dr S M Jha., Bank Marketing: Text and Cases Himalaya Publishers. 2003. Reference Book Luther Hartwell Hodges, Rollie Tillman. Bank Marketing. Addison-Wesley Pub. Co., Publisher 1968 Original from the University of Michigan Journals 1. 2. 3. 4. 5. 6. International Journal of Bank Marketing, Emerald Publishers, New York The Banker Journal of Financial Services GITAM Journal of Management, GITAM University, Visakhapatnam Journal of Marketing Journal of Marketing Research, International Management Institute, New Delhi

103

HMPRBA -MM 506: B-TO-B MARKETING


The objective of this course is to enable the students to understand the importance of B to B Marketing and various methods of B 2 B Marketing. UNIT I: Introduction: Derived demand and joint demand - Differences between B2B and B2C marketing- Classifying industrial products -Industrial buying Evaluating suppliers. UNIT II: Industrial buying and buying behavior: Objectives of organizational buying -Buying situations and buying centre- Seths model of industrial buying UNIT III: Industrial marketing research: Uses and differences with consumer research Business intelligence: Implications and application Segmenting - Targeting and positioning: Key characteristics UNIT IV: Marketing channels Role of intermediaries Participants in industrial distribution - Selling on the internet - E commerce Conflict management Importance of SCM for B2B marketers - B2B exchanges UNIT V: Advertisements in B2B markets: Industrial promotions and trade shows E advertising for industrial marketers Industrial selling: Key features Key account management Workload analysis and time management. Caselet (Not exceeding 200 words) Activity: Visit B-to-B Marketer and list out key success factors for B-to-B Marketing. Text Book: Hory Sankar Mukerjee, Industrial Marketing. Excel Publications 2009 Reference Books 1. PK Ghosh, Industrial Marketing: OUP 2. Reeder and Breirty, Industrial Marketing: Analysis, planning and control: PHI Learning 3. Hutt and Speh, B 2 B Marketing: South Western Publishing House Journals 1. GITAM Journal of Management, GITAM University, Visakhapatnam 2. Journal of Marketing 3. Journal of Marketing Research, International Management Institute, New Delhi

104

V. OPERATIONS & SUPPLY CHAIN MANAGEMENT MPRBA-OSM-501: OPERATIONS STRATEGY


This course is designed to help students appreciate, understand and critically appraise strategic decision making relating to operations management in both the manufacturing and service sectors. UNIT I: Introduction to strategic operations management; Levels of strategy; perspectives on strategy; resources and market requirement; structure and infrastructure; operations and strategy; the role of operations in organizations and its relation to business strategy; introduction to operations management; strategic thinking for operations strategy planning UNIT II: Design requirements and resource; Business drivers and competitive strategies; operations performance objectives; product and process design; supply chain network design; layout and flow design; process technology; human resources (HR) issues and job design; product life-cycle issues. UNIT III: Development of strategy ; strategic importance of development; developing processes; new products and services; development relationships; organizations structures; efficient consumer response; Just In-Time and lean systems; Agile Operations; World Class manufacturing; E-Business. UNIT IV: Measuring performances and Quality; performance targets; balanced scorecard; Benchmarking; Importance-performance improvement; quality and the need for planning and control of strategic operations quality in strategic operations; capacity and inventory; supply chain and projects; IT applications ; process technology strategy; customer relationship management; Internal supply chain management; supplier relationship management; evaluating IT strategy. UNIT V: Formulation and Implementation of strategy; Matching requirements and capabilities; Positioning; Models and analysis; Achieving sustainability; Integrating an operations strategy; the strategic context; organizational structures; managing implementation; planning and critical path analysis; Human resource considerations Caselet (Not Exceeding 200 Words) Activity: Prepare a report on operations strategy and its impact on the performance and quality

of successful firms.
Text Book Slack and Lewis, Operations Strategy, 2nd edition.FT Prentice Hall.2008 Reference Books 1. Slack, Chambers and Johnston, Operations Management,5th e FT Prentice Hall.2007 2. Chopra, S.& Meindl, P.; Supply Chain Management : Strategy, Planning and operation. 3. B.Mahadevan, Operations Management: Theory and Practice. Pearson Education Journals 1. 2. 3. 4. 5. European Journal of Operational Research Journal of Operations Management Journal of Revenue and Pricing Management Journal of Business Research IIMB Management Reviews

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HMPRBA-OSM-502: STRATEGIC SOURCING


The objective of this course is to familiarize the students the critical importance of strategic sourcing for firms practicing the principles of supply chain management. UNIT I: Evolution of Sourcing: Purchasing a dynamic profession; Origins of Purchasing and transition to supply management; value adding benefits and strategic focus; Five Major Developments; cross functional teams, supply chain and supply networks, supply alliances, strategic sourcing, e-procurement, Global Sourcing. UNIT II: Supply Management An organization spanning activity: Supply Managements role in business, Supply Managements relation with other departments, Supply Management in nonmanufacturing organizations, Supply Management and the external environment. UNIT III: Purchase Management: Purchasing activity, determining purchasing quantities, Methods of Buying, Just in Time Purchasing. Contract & Procedure of Leasing, Concept of Hire-Purchase. UNIT IV: Stores Management: Functions and Importance of Stores Management; Organization of stores, Stores Procedure, Replenishment system, Stores documentation. UNIT V: Buyer-Supplier Relationships: Transformation of buyer-supplier relationships, Three types of buyer supplier relationships, Suppliers perspective, Developing and managing collaborative and alliance relationships joint problem solving, quality at the source, information sharing. Supplier selection, certification, evaluation. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the evolution of strategic sourcing as a new discipline in modern

day organizations.
Text Book Burt, Dobbler, Starling, World Class Supply Management, TMH, 7th ed.2010 Reference Books Chary, Production and Operations Management. Tata Mc Graw Hill.4th Edition. 2010 Finch, Operations Now. Tata Mc Graw Hill.3rd Edition. 2010 Competitive Manufacturing Management - Nicholas. Slack, Chambers and Johnston (2007), Operations Management, 5th Edition, FT Prentice Hall. Chopra, S. &Meindl, P. (2007) Supply chain management: Strategy, planning, and Operation. Pearson Education.2010 6. B. Mahadevan (2007).Operations Management: Theory and Practice Delhi: Pearson Education. 1. 2. 3. 4. 5. Journals 1. 2. 3. 4. 5. European Journal of Operational Research Journal of Operations Management Journal o f Revenue and Pricing Management. Journal of Business Research IIMB Management Reviews

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HMPRBA-OSM-503: SUPPLY CHAIN RISK MANAGEMENT


The objective of the course is to equip the student with the outline of risk management tools to deal with risks effectively in Logistics Management. UNIT I: Risk Management and Supply Chain- A new perception; Objectives and process of Risk Management from an Enterprise perspective to the Supply Chain perspective- Risk Assessment and control along the supply chain; Implementation in practice. UNIT II: Supply Chain Vulnerability, Risk and Resilience Supply chain Risk Management Supply Chain Resilience A holistic view Supply Chain and Wicked Problems. UNIT III: Traits of the Supply Chain Leaders- Risk management in the Global Supply Chain the fire care disciplines of strategic Supply Chain Management five steps to better Supply Chain Visibility Customs Compliance. UNIT IV: Risk handling focus; Risk Management; sharing; transferring; Reduction Avoiding; Risk Assessment; Risk Analysis; Single Logistics Activities; Company Logistics; Supply Chain and Supply Network. Types of Risk; Strategic uncertainties; Operational Catastrophes; Operational accidents. UNIT V: A three stage implementation model for supply chain collaboration; Supply Chain strategy for nascent firms in emerging technology markets; A global supply chain profit maximization and transfer pricing model; Role of Logistics mangers; Supply Chain capital and Impact of structural and Relational linkages. Caselet (Not Exceeding 200 Words) Activity: Prepare a report on the relevance and importance of supply chain risk management in

global corporations.
Text Book Donald Waters, Supply Chain Risk Management, Kogan Page Publishing,2007. Reference Books 1. Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and Operation, Third edition, Pearson, 2009. 2. Martin Christopher : Logistics & Supply Chain Management: creating value-adding networks, FT Press / Prentice Hall / Pearson Education, 2005, 3. Donald J.Bowersox and David J.Closs: Logistical Management: The Integrated Supply Chain Process, TMH, 2006. 4. Douglas M. Lambert : Supply Chain Management - Processes, Partnerships, Performance : 3rd ed., Douglas M. Lambert, Editor Copyright 2008 5. John T Mentzer: Supply Chain Management, Sage Publications, 2008 6. Donal Waters: Global Logistics, Kogan Page, 2009 Journals 1. 2. 3. 4. 5. 6. Supply chain management: An international journal; Emerald Insight. GITAM Journal of Management, Visakhapatnam Journal of Business Logistics Journal of Operations Management Supply Chain Management Review Journal of Purchasing and Supply Management

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HMPRBA-OSM-504: TECHNOLOGY MANAGEMENT


The objective of the course is to expose students to the importance of technology in conduct of business and its skillful management for optimum results. UNIT I: Technology Management; Concept and meaning of technology; evolution and growth of technology - Role and significance of management of technology - Forms of technology Process technology and Product Technology. UNIT II: Technology Forecasting and Strategy; Exploratory Forecasting Institutive Forecasting; Extrapolation, Growth curves, Technology Monitoring; Normative Forecasting- Relevance Tree, Morphological Analysis, Mission Flow Diagram; concept of technology strategy; types of technology strategy, key principles; framework for formulating technology strategy; overview of technology forecasting techniques and applications. UNIT III: Technology Assessment; Technology choice; technological leadership; technological followership; technology acquisition; meaning and concepts innovation and creativity; Innovation management. UNIT IV: Technology Diffusion and absorption; rate of technology diffusion; innovation time and innovation cost; speed of technology diffusion; technology absorption; management in adoption and implementation of new technologies. UNIT V: Technology Transfer Management; Technology transfer process; outsourcing strategic issues; Joint ventures; technology sourcing; Human aspects and social issues in technology management. Text Book Tarek Khalil. Management of TechnologyThe Key to Competitiveness and Wealth Creation, McGraw Hill, Boston, 2009. Reference Books 1. V.K.Narayanan: Managing Technology and Innovation for Competitive Advantage, Pearson Education, 2009. 2. Norma Harison and Samson, Technology management Text and cases, TMH, 2009 3. Shane, Technology Strategy for Managers and Entrepreneurs, Pearson,2009. 4. White, The Management of Technology & Innovation, Cengage,2009 Journals 1. 2. 3. 4. GITAM Journal of Management, GITAM University, Visakhapatnam. Indian Journal of Science and Technology, Chennai. Information Technology, New Delhi. Data Quest, New Delhi.

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HMPRBA-OSM-505: TOTAL QUALITY MANAGEMENT This course is divided into two modules: one offers the overview of Total Quality Management and, the other of, Six Sigma Process. Total Quality Management Module
UNIT I: Introduction to Quality: Evolution of TQM, TQM Framework, TQM Implementation, TQMBenefits and Obstacles. UNIT II: Quality Management Philosophies: Deming Philosophy, Juran Philosophy, Crosby Philosophy, Comparison of Quality Philosophies, Other Quality Philosophers- A.V. Feigenbaum, Kaoru Ishikawa, Genichi Taguchi UNIT III: Quality Management Tools: Benchmarking FMEA, Poka Yoke, Five S, Quality Circle, Quality Function Deployment (QFD), Taguchis Robust Design, Total Productive Maintenance, Force Field analysis, Tree & Matrix Diagram Text Book John S. Oakland, Total Quality Management e text with cases, 3rd Edition, Elsevier, 2011. Reference Books 1. Ron Basu, Implementing Quality: A Practical Guide to Tools and Techniques, Thomson Learning. 2. Dale oH. Besterfield, Carol Besterfield-Michna, Glan H Beterfield and Mary Besterfiled-sacre, 2006 Total Quality Management: 3rd Edition, PHI/Pearson. 3. Gopalan, Mr & BVicheno John: Management guide to quality and productivity, 2ne Edition, Biatantra, 2005. 4. Evans R. James, Total Quality Mangement organization and strategy, 4th Edition, Thomson. Six Sigma Process Module UNIT IV: The origins of Six Sigma; The three primary elements; Customers, Processes, employees Additional elements Participant within Six Sigma; Goals of the Six Sigma; Six Sigma: Theory and practice; The nature of Quality: The tactics of quality- Getting from concept to Quality; The Measure Phase The Improve Phase The Control Phase Applying DMAIC UNIT V: Product and Service Defects: Measuring variance- Variance and improvement testing; Critical to Quality (CTC) Measurements; Improving Process Systems: Forms of Visual process planning; Elements of the Flow chart; The Narrative/Process document; The graphic/Narrative document; Exceptions and Rules: Efficiency Vs Cost; Caselet (Not Exceeding 200 Words) Activity: Group Assignment followed by presentation of Six Sigma implementation in an organization. Text Book Michael C Thomsett., Getting Started in Six Sigma A Practical Working Guide. John Wiley & Sons.2010 Reference Book Forrest W. Breyfogle III Implementing Six Sigma Smarter Solution Using Statistical methods- 2nd Edition. John Wileyand Sons.2010 Journals 1. 2. 3. 4. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam International Journal of Operations and Quantitative Management, USA Productivity, CBS Publishers and distributors, New Delhi. Productivity Promotion, Delhi Productivity Council, New Delhi

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HMPRBA-OSM-506: ENTERPRISE RESOURCE PLANNING


This course aims at providing overall knowledge regarding the concepts and structure of ERP systems to impart necessary managerial skills for ERP implementation in a business enterprise and to understand the integration process of all the modules in an ERP package. UNIT I: An overview of Enterprise Integrated Management Systems, Business Modeling, Integrated Data Model, Introduction to ERP - Features of ERP, Risks and Benefits of ERP. UNIT II: ERP Marketplace - Marketplace Dynamics, Changing ERP market, ERP in India UNIT III: Functional Business Modules in ERP Packages ERP modules - Integration of ERP Supply Chain and Customer Relationship Applications UNIT IV: ERP Implementation Basics of ERP implementation, ERP implementation life cycle, Business Process Modeling for developing ERP system, ERP package selection, ERP transition strategies, ERP implementation process, ERP operations and Maintenance. UNIT V: ERP Key Issues - ERP and E-Commerce, ERP Vendors, Future Directions and trends in ERP. Caselet (Not Exceeding 200 Words) Activity: Group Assignment followed by presentation of the concerned subject topic. Text Book Alexis, Leon, Enterprise Resource Planning, Tata McGraw Hill, New Delhi: 2008. Reference Books 1. Alexis, Leon, Enterprise Resource Planning Demystified. Tata McGraw Hill. New Delhi: 2008. 2. Ellen Monk, Bret Wagner., Concepts in ERP. Thomson Learning. New Delhi: 2007. 3. Garg, V.K. and Venkat, Krishna, N.K., ERP Concepts and Practices. PHI Publications. 2006. Journals 1. 2. 3. 4. GITAM Journal of Management , GITAM University, Visakhapatnam Information Technology, New Delhi Systems Management, ICFAI, Hyderabad Vikalpa, IIM, Ahmedabad

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HMPRBA-507: CURRENT BUSINESS AFFAIRS (CBA) & SOFT SKILLS


CURRENT BUSINESS AFFAIRS (CBA) Introduction: This is course is introduced with the view to create awareness on current business events happening in India and around the world. Course Objectives 1) 2) 3) 4) To create awareness on current business matters Improve reading habits Improve critical thinking on business issue Equip students with knowledge and skills to succeed in job interviews

Teaching Methods The student is required to read a Business magazine supplied by the Institution and appear for online quiz conducted on each issue. During the class session (two periods per week) Group Discussion is conducted (group of 6-8). Students who are absent for any of the Group Discussions will be losing a chance. Assessment Online assessments are conducted for calculating 60% of the overall grade. The remaining 40% is awarded on the performance in Group Discussion conducted.

SOFT SKILLS (SS) Introduction This course is designed keeping in mind the industry expectations and with the aim to improve the chances of selection in the job interviews and also succeed in the first job. The first module on Soft Skills is focused on Communication, Creativity, Presentation Skills, Business Etiquette, Working in a team, selling skills etc., while the second phase focuses employability skills namely Group Discussions,. Resume Writing, Grooming, Interview skills etc. Course Objectives To provide students with 1) Skills required for effective functioning as manager/executive 2) Skills required for succeeding in job interviews. Teaching Methods Activity 1: The student is required to view selective Video CDs, one per each week and make note of it. Activity 2: Workshop for three days conducted by external agencies on soft skills to train and assess in few selective areas of soft skills. Activity 3: Based on the scores in diagnostic test, the students will either appear for foundation course in English Language or Book Review.

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Class Sessions a. Two periods per week is scheduled to view the video CDs in the language Lab b. Three day Workshop will be organized during the trimester. c. Two hours period for two days a week is arranged alternatively for item 3 mentioned above. Assessment Activity 1: Based on the content delivered through Video CD, objective test is conducted at the end of each session. There will be descriptive written test on any of the 10 CDs watched. Maximum score is 20 marks. The break-up for valuation is as follows: IV. V. VI. Test scores at the end of each session: Attendance: Trimester end descriptive test: 50% 25% 25%

Activity 2: Two best scores out of three scores awarded during three days of soft skills training program is considered. Maximum Marks awarded is 10. The evaluation may be subjective or objective on the skill that is being imparted. Activity 3: For Foundation course in English language, the assessment is for maximum marks of 20. The break-up for valuation is as follows: I. Class Participation: II. Written Test (3) scores: III.Oral test scores: 25% 50% 25%

OR For Book review, the assessment is for maximum marks of 20. The break-up for valuation is as follows: I. Written Assignment*: 75% II.Oral Presentation: 25% The student should submit the written assignment not exceeding 1500 words. The content should be typed and submitted before the due date. The oral presentation should be made using PPT (not exceeding 5-10 slides)

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