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ISBN: 978-0078028830 2. Kerin, Roger A., Steven William Hartley and William Rudelius. Marketing, 11th Edition. New York, NY: McGraw-Hill/Irwin, 2013. ISBN: 978-007802889-2 Pride, William M., and O. C. Ferrell. Marketing. Mason, OH: Cengage Learning, 2012.
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