Scribd Logo
Carica

Benvenuto in Scribd!

  • A Brand Is A Product Service or Concept That Is Publicly Distinguished From Other Products or Services So That It Can Be Easily Communicated

    Caricato da

    Abhishek Daiya
    17 visualizzazioni1 pagina
    The document discusses Apple's brand philosophy and identity. It states that Apple focuses on simplicity, innovation, and quality over quantity. The brand aims to inspire passion for its products and believes in truth, trust, loyalty, friendliness, and innovation. Owning the Apple brand provides benefits like a platform for new products, constant consumer interest in updates, and pricing power. What makes Apple different is its emphasis on imagination, design, connection with customers, and unique visual and verbal style in products and advertising.

    Descrizione originale:

    Good for understanding branding

    Titolo originale

    MIP Assignment

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Formati disponibili

    DOCX, PDF, TXT o leggi online da Scribd

    Hai trovato utile questo documento?

    Questo contenuto è inappropriato?

    Segnala questo documento
    The document discusses Apple's brand philosophy and identity. It states that Apple focuses on simplicity, innovation, and quality over quantity. The brand aims to inspire passion for its products and believes in truth, trust, loyalty, friendliness, and innovation. Owning the Apple brand provides benefits like a platform for new products, constant consumer interest in updates, and pricing power. What makes Apple different is its emphasis on imagination, design, connection with customers, and unique visual and verbal style in products and advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    17 visualizzazioni1 pagina

    A Brand Is A Product Service or Concept That Is Publicly Distinguished From Other Products or Services So That It Can Be Easily Communicated

    Caricato da

    Abhishek Daiya
    The document discusses Apple's brand philosophy and identity. It states that Apple focuses on simplicity, innovation, and quality over quantity. The brand aims to inspire passion for its products and believes in truth, trust, loyalty, friendliness, and innovation. Owning the Apple brand provides benefits like a platform for new products, constant consumer interest in updates, and pricing power. What makes Apple different is its emphasis on imagination, design, connection with customers, and unique visual and verbal style in products and advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 1

    Marketing in Practice: Assignment 1 A brand is a product service or concept that is publicly distinguished from other products or services so that

    it can be easily communicated. Brand chosen: Apple Philosophy Simple yet innovative Focus on quality not quantity Passion for the things you believe in

    Human insight/Truth Trustful & Loyal Brand Friendliness Innovative

    Benefit Provides platform for future new products Consumers will constantly seek out their new products Superior pricing power over the long term

    What makes it different Apple is about imagination, design and innovation The company has established a "heartfelt connection" with its customers The company has a unique visual and verbal vocabulary, expressed in product design and advertising

    Submitted By Abhishek Daiya 0015/48

    Potrebbero piacerti anche