Marketing mix on cadbury

PRESENTED BY :JAGYANSENI NAYAK AND PAYAL NAGPAL

Class:- MBA 1st year Section:- B Group:- B1

What is Marketing Mix?

The tools available to a business objectives

to gain the reaction. It is seeking from its target market in relation to its marketing objectives. It is the generally accepted as the use and specification of the four ps describing the strategic position of a product in the market place i.e product, price, place, promotion.

Product
Product Variants Currently Cadbury India operates in four categories which are chocolate confectionery, milk food drinks, candy and gum category. Cadbury Dairy Milk, 5 Star, Perk, Eclairs and Celebrations. Candy category: Halls. Bubble gum brand:Bubbaloo Bournvita: The leading malted food drink(MFD)

Price
The Rs. 5 price points accounts for more

than half of all chocolate sales. Today, Cadbury has four products at this price point : CDM, Perk, 5 Star, and Gems and Rs.5 CDM bar is its single largest selling SKU. This is a potent price point in India because the average purchasing power is abysmally low.

Place:
Plant Location: In India, Cadbury began its operations in 1948 by importing chocolates . After 60 years of existence, it today has five company owned manufacturing facilities . At Thane, Induri (Pune) and Malanpur(Gwalior),Bangaluru and Baddi(Himachal Pradesh) and 4 sales offices(New Delhi, Mumbai, Kolkata, Chennai). The corporate office is in Mumbai.

Promotion
Advertisements: The advertisement aimed at conveying the

idea that no specific occasion is required for consuming CDM. Celebrities Endorsements : Cadbury roped in Preity Zinta for its Perk brand. Preity Zintas angelic dimples laid the foundation for what would become the Indian teenagers favourite snack. After this campaign Perks sale surged .

Conclusion
When priced at even Rs.2500/Kg, there are places in India where people have never even tasted chocolates once . Understanding the consumer demands and maintaining the quality will be essential . Companies will have to keep themselves with development.