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Sales Force Monitoring.

Improve the Sales figures. Improve the Systems.

Principles of Sales Evaluation


Practical. Transparent. Participative. As Means, not an End.

Quantitative Criterion.
Territorial Market Share. Growth. Gross Margin. Selling Expenses. Sales Coverage Effectiveness. Calls per day. Cost per Call. Productivity (Order / Call) Non Selling Activities.

Qualitative Criterion.
Job Factors
Product Knowledge Customer Knowledge Relationship with Trade Partners. Service / Sales Follow up.

Personal Factors.

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