Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Marketing
Presented by:
Bulbul Sharma
Tanvi Gupta
Contents
Rural marketing
What makes rural marketing
attractive
Myths about Rural Market
Challenges and Strategies for
Rural Marketing
Case Studies
LG
ITC e-Choupal
Conclusion
Rural Marketing
On account of green revolution, the rural areas are consuming
a large quantity of industrial and urban manufactured products.
Thus a special marketing strategy emerged known as Rural
Marketing.
REALITY
Heterogeneous population
16 languages
REALITY
REALITY
Availability
Affordability
Acceptability
Awareness
Availability
Challenge:
Strategies:
Strategies:
Easy to understand
Contd..
Strategies:
Provides an opportunity to
Demonstrate
Induce Trial
Educate
Events -Using Culture to touch a chord
Events -Folk entertainment
Events : Melas
An opportunity to present
Brand Stories using better
Display tools
Large Screens
Animations
Sampling Exercise
Demonstration
Haats -Presence in the Market
LG
Established in 1997, LG Electronics India Pvt. Ltd., is a
wholly owned subsidiary of LG Electronics, South Korea.
-Sampoorna- Rs.3000
-Cineplus- RS 4900
Acceptability- Product
-LG came out with Hindi and regional language menus on
its TVs.
-Mobile Vans
-Exhibition
-Road Shows
ITC e-Choupal
ITC is one of India's foremost private sector companies
diversified presence in Cigarettes, Hotels, Paperboards &
Specialty Papers, Packaging, Agri-Business, Packaged Foods
& Confectionery, Branded Apparel,Greeting Cards and other
FMCG products.