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HISTORY
ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACCO COMPANY of India ltd.
In 1974 companys name was changed to INDIAN TOBACCO COMPANY LTD. From September 18,2001, companys name has effectively become ITC Ltd.
Vission
Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Companys stakeholders
Mission
To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value
Agri Business
Paper Boards
Packing
Agri Commoditie
Agarbaties
Category
Luxury Upper upscale Upscale - mid-scale Heritage
Brand
ITC Hotel: Luxury Collection WelcomHotel: Sheraton Fortune Hotels WelcomHeritage
Positioning
"Mansions of Luxury" "Passion for Quality" "Promise of True Value" "Unique Experiences"
FMCG PRODUCTS
1. 2. 3. 4. 5. CIGARETTES FOODS LIFESTYLE RETAILING PERSONAL CASE EDUCATION AND STATIONARY 6. SAFETY MATCHES 7. AGARBATTIS
FMCG - Cigarettes
Highly popular portfolio of brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake
FOODS
FOODS
Ready To Eat
Staples
13
ITC InfoTech, a global IT services company, is today one of Indias fastest growing IT and ITES service providers Providing outsourced IT solutions and services to leading global customers ITC InfoTech has a strength of over 2,000 employees and delivery centers across North America, Europe and Asia-Pacific that serve Fortune-listed companies in 42 countries ITC InfoTech conforms to the highest standards in international process Quality
India's market leader across all carton-consuming segments including cigarettes, foods, beverages and many more.
It is the first-mover in the field of collecting and recycling postconsumer waste from residential localities, corporate and educational institutes
ITCs Agri-Business
ITC's International Business Division ( IBD) is the country's second largest exporter of agri-products with exports of over Rs. 1000 Corers (Rs. 10 billion) IBD domestic sales of agri-products are in excess of Rs. 1500 Crores (Rs. 15 billion)
ITCs E-choupal
IBD starts e-choupal for the Indian formers:
Over
6400 e-Choupals
Servicing Formers
company
12 Choupal Saagars operational; 8 more to be launched shortly (40 nos. over the next 18 months)
Among the various things you do on the big four networking platforms on the internet YouTube, Facebook, Google and Twitter the common feature is sharing. While these platforms cater to different needs and uses for the youth, the common factor that binds all is the need to share.
Brand Ambassador's
Brand Ambassador's
Hritik Roshan
Ranbir Kapoor
SUNFEAT- PROMOTION MOTHERS ( THRU AWARENESS ADS) CHILDREN ( THRU ADS ON CARTOON CHANNELS AND PROMOTIONAL GIFTS) TEENAGERS( SUNFEAST OPEN) GENERAL PUBLIC( SHAHRUKH KHAN, SURYA, SANIA MIRZA)
About
Launched by ITC on 14th March 2007 Aim to capture 25% market share Challenge to the Frito Lays Includes an array of products in both Potato Chips & Finger Snacks segment
Flavours
Research: Demand for novelty and excitement in exiting snacks
Taste: Came up with 16 Innovative Flavors Traditional Segment
POSITIONING
Segmentation
Age Group Attitude/Behavior Geography Taste
WEST
EAST
Mustard Sting
SOUTH
Indian Geography
Taste
TARGETING
20-35 Years
Plain Salted
Attitude / Behavior
POSITIONING
Youthful positioning
Variants in flavors as youth are experimental, like Achaari masti, Chatkila nimbu achaar, Red chilly dhamaka Utilized the concept of CROWDSOURCING for Bingo Mad Angles
BRANDING STRATEGY
Exclamation Mark
Easy to Pronounce
Recallable
Innovative:
Experimentative:
masti,
Promotional Strategy of
Promotional Strategy of
Launched during World Cup 2007 Slapstick humor & Irrelevant theme Blitz Krieg promotion Bingo National Gaming Championship
Distribution Strategy of
POS material
Retailers
Viral Marketing
Content that encourages people to pass on the message is referred as Viral and the strategy is called as Viral marketing.
Methods
Internet Search Engines & Blogs. Social Media Interconnectivity
Television & Radio Multiple forms of Print and Direct Marketing Customer Participation & Polling services SMS
Increase association with slapstick humor TV shows Position Bingo! As a replacement snacks during TV breaks and with refreshment in cinemas