RECRUITMENT OF THE SALES PERSONNEL

INTRODUCTION
RECRUITMENT IS THE PROCESS OF LOCATING AND ATTRACTING JOB APPLICANTS. PROPER NUMBER OF RIGHT KIND. RESPONSIBILITY OF SALES EXECUTIVE. THE FIRST KIND OF STRATEGIC DECISION. RECRUITMENT REQUIRED TO IMPLEMENT PERSONAL-SELLING STRATEGY.

STEPS IN RECRUITING AND SELECTING

EVALUATE THE SOURCES FROM WHICH SALES PERSONNEL WITH GOOD POTENTIALS ARE OBTAINABLE. TO TAP THE IDENTIFIED RECRUITING SOURCES AND BUILD A SUPPLY OF PROSPECTIVE SALES PERSONNEL TO SELECT FROM AMONG THESE PROSPECTIVE SALES PERSONNEL.

VARIABLES INFLUENCING SFR.

RECRUITMENT SOURCES
ADVERTISEMENTS. FROM INSIDE THE COMPA.NIES OWN STAFF

RECRUITMENT AGENCIES.
EDUCATIONAL INSTITUTIONS. COMPETITORS AND OTHER INDUSTRIES.

THE RECRUITING EFFORT

PERSONAL RECRUITING

INDIRECT RECRUITING

RECRUITING BROCHURES

ASPECTS OF RECRUITMENT
JOB ANALYSIS PERSONAL ANALYSIS TAPPING RECRUITMENT SOURCES

NEED OF A SOUND RECRUITMENT OF SALES PERSONNEL

TO FILL THE GAPS CREATED TO MEET THE RECRUITMENTS OF EXPANSION RIGHT MAN FOR RIGHT POST

EFFECTIVE SALESMAN BEING THE SPEARHEAD OF BUSSINESS