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HARVARD BUSINESS SCHOOL CASES

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TITLE How to Write a Winning Business Plan

Profitable Growth Fast, Global, and Entrepreneurial: Supply Chain Management, HK style Atlantic Computer: A Bundle of Pricing Options Leadership and the Psychology of Turnarounds by Rosabeth Moss Kanter Creating Followers: Framing Change Initiatives to Maximize Employee Participation TruEarth Healthy Foods: Market Research for a New Product Introduction What Is Strategy? Trust and the Virtual Organization Versioning: The Smart Way to Sell Information Level 5 Leadership - The Triumph of Humility and Fierce Resolve The New Rules For Bringing Innovations To Market The Buzz on Buzz Distance Still Matters: The Hard Reality of Global Expansion Avoid the Four Perils Managin Yourself, 2nd Edition Harvard Business Review Leadership How to Choose a Leadership Pattern Management Strategies for Small Companies Pricing Policies for New Products Logistics - Essential to Strategy Why Do Companies Succumb to Price Fixing? How Competitive Forces Shape Strategy Get New Products from Customers How much debt is right for your company The Globalization of Markets Building Strategy on the Experience Curve How to Write a Winning Business Plan Why good managers make bad ethical choices Lessons in the Service Sector Market Research the Japanese Way From competitive advantage to corporate strategy Customer-Driven Distribution Systems Ethical managers make their own rules The Power of Unconditional Service Guarantees Teamwork for Today's Selling Page 1 of 38 updated on 4/18/2012

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Service Companies : Focus or Falter The Market Research Encyclopedia The CEO Hits the Road (and Othr Sales Tales) Beyond Products : Services-Based Strategy Getting the Most Out of Advertising and Promotion The Tests of a Good Salesperson CEO Incentives Its Not How Much You Pay, But How The Core Competence of the Corporation Reengineering Work : Dont Automate, Obliterate The Profitable Art of Service Recovery Values Make the Company: An Interview with Robert Haas Zero Defections : Quality Comes to Services Managing Hybrid Marketing Systems The Service-Driven Service Company The Balanced Scorecard Measures That Drive Performance Women as a Business Imperative Competing on Capabilities: The new Rules of Corporate Strategy Capitalism in Japan: Cartels and Keiretsu How Continental Bank Outsourced Its Crown Jewels Whats So New About the New Economy? Local Memoirs of a Global Manager How Architecture Wins Technology Wars The Discipline of Teams Tailored Logistics: The Next Advantage Riding the Marketing Information Wave Managing by Wire Putting the Balanced Scorecard to Work Why Incentive Plans Cannot Work Development, Democracy, and the Village Telephone How Entrepreneurs Craft Strategies That Work Saving Its Soul : Human-Centered Information Management Putting the Service-Profit Chain to Work Competing for the Future The Theory of the Business A Framework for Risk Management Disruptive Technologies: Catching The Wave Changing the Role of Top Mgt: Beyond Structure to Processes Corporate Strategy : The Quest for Parenting Advantage Control in an Age of Empowerment Page 2 of 38 updated on 4/18/2012

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Changing the Role of Top Mgt: Beyond Systems to People IT Outsourcing : British Petroleum's Competitive Approach How Do You Know When the Price is Right? Using the Balanced Scorecard as a Strategic Mgt System Brands Versus Private Labels: Fighting to Win Make Your Dealers Your Partners Learning from Customer Defections The Ways Chief Executive Officers Lead Discover Your Products' Hidden Potential Ruling the Net Why Do Employees Resist Change? Increasing Returns and the New World of Business Strategy as Revolution Rethinking Distribution: Adaptive Channels Beyond Toyota: How to Root Out Waste and Pursue Perfection The Questions Every Entrepreneur Must Answer The Power of Trust in Manufacturer-Retailer Relationship What is Strategy? Building Brands Without Mass Media Your Brand's Best Strategy Why Focused Strategies May Be Wrong for Emerging Markets How Fast Can the U.S. Economy Grow? Discovering New Points of Differentiation How To Write A Great Business Plan Managing in an Age of Modularity Looking Ahead: Implications of the Present Strategy and the New Economics of Information Developing Products on Internet Time What's Wrong with Strategy? Spark Innovation Through Empathic Design The Employee-Customer-Profit Chain at Sears Time Pacing: Competing in Markets That Won't Stand Still Making Business Sense of the Internet Profit Pools:A Fresh Look at Strategy Putting the Enterprise into the Enterprise System Investment Opportunities as Real Options:Getting Started on the Numbers The End of Corporate Imperialism How to Kill Creativity Fast, Global and Entrepreneurial Page 3 of 38 updated on 4/18/2012

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Business Marketing: Unerstand What Customers Value Are Networks Driving the New Economy? Judo Strategy: The Competitive Dynamics of Internet Time The New Appeal of Private Labels Creating Breakthrough at 3M Go Downstream: The New Profit Imperative in Manufacturing The Lure of Global Branding How Process Enterprises Really Work General Electric: Valley Forge (A) General Electric: Valley Forge (B) General Electric: Valley Forge (C) General Electric: Valley Forge (D) General Electric: Valley Forge (E) General Electric: Valley Forge (F) General Electric: Valley Forge (G) Reichman Pinball Machines, Inc. (B) Reichman Pinball Machines, Inc. (C) Frito-Lay, Decision Support System Demo. Software: Executive Education Version The Lincoln Electric Company Crown Cork and Seal Company, Inc The Disposable Diaper Industry in 1974 General Electric : Strategic position-1981 Rockwell International (A) Municipal and Utility Division Johnson & Johnson (A) Johnson & Johnson (B) : Hospital Services Cray Research, Inc. InteCom How to Fight a Price War Corning Glass Works (A) The Electronic Products Division Corning Glass Works (B) The Electronic Products Division Corning Glass Works (C) The Electronic Products Division Fred Henderson SWOT Analysis I : Looking Outside for Threats SWOT Analysis II : Looking Inside for Strength Sealed Air Corporation eFrenzy SonoSite : A View Inside Matching Dell (B) : 1998-2003 Samsung Electronics Page 4 of 38 updated on 4/18/2012

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Matching Dell Zipcar Zipcar: Redifing the Business Model Crunch Owens & Minor, Inc.(A) Amazon.com in the Year 2000 Boston Lyric Opera Vyaderm Pharmaceuticals Diena Supply Chain Close-Up: The Video Vault Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) United Parcel Service's IPO Krispy Kreme Doughnuts How to Induce Retailers to Reduce Stockouts? Mondavi Winery Accounting Fraud at WorldCom Land Securities Group (A): Choosing Cost or Fair Value on Adoption of IFRS Executive Compensation at General Electric (B) Executive Compensation at General Electric (A) Financial Reporting Problems at Molex, Inc.(A) Spotting Institutional Voids in Emerging Markets Revenue-Recognition Problems in the Communica Kim Park (A): Long -lived Nonmonetary Assets The Super Project Birch Paper Company Industrial Grinders N.V. Chemalite, Inc Controls at the Sands Hotel and Casino Alcon Laboratories: Information Technology Group Harnischfeger.Corp MLC Pathology, Inc. The Securities & Exchange Commission: New Technologies Initiative OTISLINE (A) CIBA VISION CARE - CANADA Codman & Shurtleff, Inc. Planning & Control System Boeing, Inc.: Creating a Center of Excellence Frito-Lay, Inc.: A Strategic Transition (B) Games of Strategy: An Introduction Volvo Cars of North America, Inc. (A) Page 5 of 38 updated on 4/18/2012

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Volvo Cars of North America, Inc. (B) Xerox Corpn: Leadership of the Information Technology Function (A) Phillips 66: Controlling a Company through Crisis ExperTax: Coopers & Lybrands Tax Accrual & Tax Planning System Note on the use of Information Technology in Retailing Making Sense of the Artificial Intelligence Marketplace Mrs. Fields Cookies New United Motor Manufacturing ,Inc. (A) New United Motor Manufacturing ,Inc. (B) Gleason Components Group (A): Infor Technology Support of Business Integration GE Canada : Designing a New Organization Executive Information Systems: Technology Overview Air Products and Chemicals, Inc.: MIS Reorganization (A) Air Products and Chemicals, Inc.: MIS Reorganization (B) American Airlines, Inc : Revenue Management Texas Eastman Company Fleet/Norstar Services Corporation: Getting the Best of Both Worlds Automatic Data Processing : The EFS Decision RKO Warner Video, Inc. Incentive Compensation Plan Frito-Lay, Inc.: A Strategic Transition (C) Competition and Product Variety Deep Pockets Mary Kay Cosmetics: Sales Force Incentives (A) An R&D Race Selling Durable Goods Product Proliferation and Preemption Note on Expertise and Its Implications for Knowledge-Based Systems Lutheran Brotherhood and the FSNAR+ Pilot Intel and Licensing in the Semiconductor Industry IBM Make It Your Business (A) Stouffer Yield Management System Nordstrom: Dissension in the Ranks? (A) Sears, Roebuck and Co.: Outsourcing Within the Company (A) Sears, Roebuck and Co.: Outsourcing Within the Company (B) Sears, Roebuck and Co.: Outsourcing Within the Company (C) Sara Lee Knit Products: Quick Response at Hanes Xerox Corpn: Leadership of the Information Technology Function (B) Baxter International: Shared Services in Puerto Rico Catawba Industrial Company Page 6 of 38 updated on 4/18/2012

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Beauregard Textile Company Kodak: Control Through Information Management Cambridge Software Corporation Profiling at National Mutual (A) Note on Linear Programming Rethinking the Role of Systems in Controlling Strategy Profiling at National Mutual (B) Profiling at National Mutual (C) Regression Analysis Westchester Distributing, Inc. (A) George B. H. Macomber Company : 1990 The Race to Develop Human Insulin Spatial Pricing Rules Information Technology and Organizations Chrysler Corporation: JIT and EDI (A) Bundling Otis Elevator: Managing the Service Force Capital Holding Corpn - Reengineering the Direct Response Group Digital Equipment Corporation: Leadership in Corporate Intelligence Alliant Health System: A Vision of Total Quality Decision Guide Corporation (B) Eastman Kodak Co : Managing Information Systems Through Strategic Alliances Aerospace Technology Manufacturing, Inc : Industry, Co., & I/S Transitions Whelan Pharmaceuticals: Tax Factors and Global Site Selection Rank Xerox U. K. (A) Rank Xerox U. K. (B) Managing Top-Line Computer Applications Merv Griffins Resorts TVINN Electronic Intergration in Norwegian Customs Handling Turning Data into Dollars Asea Brown Boveri Asea Brown Boveri : The ABACUS System ABB: Accountability Times Two (A) ABB: Accountability Times Two (B) Brooklyn Union Gas: OOPS on Big Iron Connor Formed Metal Products Frito-Lay, Inc: A Strategic Transition (D) Air Products & Chemicals, Inc : MIS Reorganization (A) & Project ICON (A), Abridged FMC Corporation; Ground Systems Division Page 7 of 38 updated on 4/18/2012

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Pioneer Hi-Bred International, Inc : IT Support of Corn & Development American Airlines: The InterAAct Project (A) American Airlines: The InterAAct Project (B) Baxter International: Shared Services in Albuquerque Valu-Rite Distribution System Note on Information Technology and Quick Response Logistics Frito-Lay, Inc: The Navigator Project (A) The Accounting Framework, Financial Statements, & Some Accounting Concepts Introduction to Financial Ratios and Financial Statement Analysis Frito-Lay, Inc: A Strategic Transition (Consolidated) Recognizing Revenues and Expenses: When is Income Earned? Client Profiling: The Prudential Insurance Company of America Frito-Lay, Inc: The Navigator Project (B) Frito-Lay, Inc: The Early Years (B) Burlington Northern: The ARES Decision (B) Abridged Chadwick, Inc. : The Balanced Scorecard New Info. Systems Leaders: A Changing Role in a Changing World Profiling at National Mutual (B) Abridged Responsibility Centers and Performance Measurement Statements of Cash Flows: Three Examples Frito-Lay, Inc: A Strategic Transition (A) (Updated) Burlington Northern: The ARES Decision (C) Chemical Bank: Technology Support for Cooperative Work Note on Information Technology and Strategy Gen. Dynamics & Computer Sci. Corpn : Outsourcing the IS Function (A) Gen. Dynamics & Computer Sci. Corpn : Outsourcing the IS Function (B) Gen. Dynamics & Computer Sci. Corpn : Outsourcing the IS Function (C) Business Process Reengineering: IT-Enabled Radical Change Frito-Lay,Inc: The Early Years (A) Gen Dynamics & Computer Sc. Corpn: Outsourcing the IS Function (A+B, Abridged) The Future of distributed Systems at Aetna Phillips 66: Transforming for the 1990s Introduction to Transnational Financial Statement Analysis Seven Trent Water (A) A Change of IMAGE Seven Trent Water (B): Reaping the Technology Dividend Mrs. Fields, Inc. 1977-1987 Mrs. Fields, Inc. 1988-1992 Mrs. Fields, Inc. 1993 Principal Differences Between U.S. and U. K. GAAP Page 8 of 38 updated on 4/18/2012

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Frito-Lay, Inc.:A Strategic Transition, 1980-1986 Sumitomo Electric Indusstries, Ltd: The Kaizen Program Air Products and Chemicals, Inc: Project ICON (D) San Francisco Bay Consulting Note on the Confrontation Strategy Procter & Gamble : Improving Consumer Value Thru' Process Redesign Hannaford Brothers: Leading the Grocery Channel Transformation State Street Boston Corporation: Leading with Information Technology Consolidated Statements Financial Statement Analysis Growth Rate Analysis Chemical Bank : Implementing The Balanced Scorecard Singapore Unlimited : Building The National Information Infrastructure CIGNA Property and Casualty Reengineering (A) G & R Felpausch Co : Creating Value Through Scanner Data Auditors and Their Opinions Depreciation at Delta Air Lines and Singapore Airlines (A) Depreciation at Delta Air Lines and Singapore Airlines (B) Lille Tissages, S.A. Ford Motor Co : Maximzing the Business Value of Web Technologies Sun Microsystems : Realizing the Potential of Web Technologies Adelphia Communications Corporation Citibank: Performance Evaluation Octane Service Station Lehigh Steel Caf Monte Bianco Wells Fargo Online Financial Services (A) MotivAction plc (A) A Note on Private Equity Securities Honeywell, Inc. and Integrated Risk Management The Financing of Project Achieve (A) The Financing of Project Achieve (B) Laura Martin:Real Options and the Cable Industry United Grain Growers Limited (A) Merck & Company: Evaluating a Drug Licensing Opportunity Airbus A3XX: Developing the World's Largest Commercial Jet (A) Dell Working Capital Diageo plc Apax Partners and Dialog Semiconductor: March 1998 Page 9 of 38 updated on 4/18/2012

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BP Amoco (A): Policy Statement on the Use of Project Finance Seagate Technology Buyout BP Amoco (B): Financing Dvelopmetn of the Caspian Oil Fields Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (A) Valuing Companies in Corporate Restructurings (Technical Note) Assessing a Firm's Future Financial Health Valuing Project Achieve Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (B) Vodafone AirTouch's Bid for Mannesmann Airbus A3XX: Developing the World's Largest Commercial Jet (B) Brazos Partners: the CoMark LBO An Overview of Project Finance - 2002 Update First American Bank: Credit Default Swaps Restructuring the U.S Steel Industry Dow Chemical's Bid for the Privatization of PBB in Argentina Cross-Border Listings and Depositary Receipts Growing Up in China:The Financing of BabyCare Ltd. Valuing a Cross-Border LBO:Bidding on the Yell Group Antitrust Regulations in a Global Setting:The EU Investigation of the GE/Honeywell Merger Globalizing the Cost of Capital and Capital Budgeting at AES Cartwright Lumber Company Note on Bond Valuation and Returns Foreign Exchange Markets and Transactions Foreign Exchange Markets and Transactions:Solutions to Exercises Nexgen: Structuring Collateralized Debt Obligations(CDOs) Hedging Currency Risks at AIFS Nestle and Alcan - The Value of a listing Berkshire Partners: Bidding for Carter's Introduction to Interest Rate Options Note on Forward Contracts and Swaps The MCI Takeover Battle: Verizon versus Qwest Understanding Corporate-Value-at-Risk through a Comprehensive and Simple Example SUN Brewing (A) SUN Brewing (B) Framedia (A) Framedia (B) HCA, Inc. Fu Ji Food Catering Southport Minerals, Inc. Page 10 of 38 updated on 4/18/2012

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Cooper Industries, Inc. Communications Satellite Corporation Massey-Ferguson,1980 American Telephone & Telegraph Co. - 1983 MCI Communication Corp., 1983 E.I. Du Pont de Nemours and Company - 1983 E. I. De Pont de Nemours & Co. : Titanium Dioxide Novo Industri A/S - 1981 R.J. Reynolds International Financing A Method For Valuing High-Risk, Long-Term Investments Note On Operating Exposure To Exchange-Rate Changes Colt Industries MSDI - Alcala de Henares, Spain Note: Valuing a Business Acquisition Opportunity Marriott Corporation: The Cost of Capital (Abridged) Avon Products, Inc. RJR Nabisco Play Time Toy Company Butler Lumber Company Note on Cross-Border Valuation Note on U.S. Taxation of Foreign Source Corporate Income Intel Corporation, 1992 Trading the Right to Pollute: Developing the Market for Pollution Allowances Arundel Partmers: The Sequel Project Note on Adjusted Present Value Corporate Financial Management:Options Exercises Liability Management at General Motors American Barrick Resources Corporation: Managing Gold Price Risk Walt Disney Company's Sleeping Beauty Bonds-Duration Analysis Leland O'Brien Rubinstein Associates, Inc.: SuperTrust Interest Rate Derivatives Why Manage Risk? Tiffany & Co. - 1993 The Privatization of Rhone-Poulenc, 1993 Dividend Policy at FPL Group,Inc.(A) Dividend Policy at FPL Group,Inc.(B) Introduction to Derivative Instruments Crdit Gneral,SA Scott Paper Company Page 11 of 38 updated on 4/18/2012

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Global Equity Markets: The Case of Royal Dutch and Shell The Fojtasek Companies and Heritage Partners: March 1995 Value-At-Risk A Note on Franchising Citibank Hong Kong-Capital Arbitrage in the Emerging Markets Capital Budgeting: Discounted Cash Flow Analysis NSK Software Technologies Ltd Fixed Income Valuation A Note on Valuation in Entrepreneurial Ventures BCI Growth 3: May 1993 BCI Growth 3: November 1993 Petrolera Zuata, Petrozuata C. A. Collateralized Loan Obligations and the Bistro Trust Microsoft: Competing on Talent (A) BRL Hardy: Globalizing an Australian Wine Co Avon Products China (A) Li & Fung (A): Internet Issues MBA in jeopardy (A) Enron's Transformation: From Gas Pipelines to New Economy Powerhouse Merrill Lynch: Integrated Choice (Abridged) Merck Global Health Initiatives (A) Merck Global Health Initiatives (B): Botswana Cisco Systems Architecture: ERP and Web-enabled IT Philips versus Matsushita: A New Century, a New Round Li & Fung (B): Internet Issues Digital China Holdings Ltd : ERP as a Platformfor Building New Capabilities The Global Business Council on HIV/AIDS on World AIDS Day 2001 Robert Mondavi & The Wine Industry P&G Japan: The SK-II Globalisation Project Sustainable Development at Shell (A) Starbucks and Conservation International Heineken N.V.: Workplace HIV/AIDS Programs in Africa (A) Heineken N.V.: Workplace HIV/AIDS Programs in Africa (B) Sustainable Development at Shell (B) Sustainable Development at Shell (C ) Heineken N.V.: Workplace HIV/AIDS Programs in Africa (C ) Polycom's Acquisition Process Making The Case Governance Reform at MCI Page 12 of 38 updated on 4/18/2012

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Emerging Business Opportunities at IBM (A) Emerging Business Opportunities at IBM (B) Emerging Business Opportunities at IBM (C): Pervasive Computing The Sarbanes-Oxley Act Outsourcing IT:The Global Landscape in 2004 World Vision International's AIDS Initiative: Challenging a Global Partnership Timberland:Commerce and Justice Otis Elevator: Accelerating Business Transformation with IT Even Bigger Change:A Framework for Getting Started at Changing the World ABN AMRO Real: Banking on Sustainablity Boeing 787: The Dreamliner GE's Growth Strategy: The Immelt Initiative Note on the Structural Analysis of Industries Learning by the Case Method The Users of Ideology for Managers General Electric vs. Westinghouse in Large Turbine Generators (A) General Electric vs. Westinghouse in Large Turbine Generators (B) General Electric vs. Westinghouse in Large Turbine Generators (C) The Disposable Diaper Industry in 1974 Corning Class Works: Indonesia Note on Implementing Strategy Rockwell International (A-1) Municipal and Utility Division Export Controls The Oil Tanker Shipping Industry in 1983 Honda (A) Honda (B) Note on Exchange Rate Determination NIKE (B) NIKE (C) NIKE (E) Du Pont in Titanium Dioxide (A) Caterpillar Tractor Co. Komatsu Limited General Electric, 1984 R&R Lyric Dinner Theater (A) Lyric Dinner Theater (B) Asia's Four Little Dragons Lotus Development Corporation: Entering International Markets Page 13 of 38 updated on 4/18/2012

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Caterpillar-Komatsu In 1986 Fox Broadcasting Company Johnsonville Sausage Co. (A) Adolph Coors in the Brewing Industry The Ethyl Corporation in 1979 Roles and Relationships of Business and Government Skil Corporation Benetton S.p.a. Asahi Breweries, Ltd James Burke: A Career in American Business (A) Masco Corporation (A) Masco Corporation (B) The Household Furniture Industry in 1986 Europe 1992 Caterpillar Inc: George Schaefer Takes Charge Komatsu: Ryoichi Kawai's Leadership Transformation at Ford GE-Preparing for the 1990s Du Pont's Titanium Dioxide Business (A) Du Pont's Titanium Dioxide Business (B) Du Pont's Titanium Dioxide Business (C) Du Pont's Titanium Dioxide Business (D) Du Pont's Titanium Dioxide Business (E) Ingvar Kamprad and IKEA Komatsu In 1986 Regency Plaza Otis Elevator Company (A): China Joint Venture The Transformation of IBM De Beers Consolidated Mines Ltd. (A) Marks and Spencer, Ltd (A) Marks and Spencer, Ltd (B) Cooper Industries' Corporate Strategy (A) Collision Course in Commercial Aircraft: Beoing-Airbus-McDonnell Douglas- 1991 (A) Harnischfeger Industries McCaw Cellular Communications, Inc. In 1990 (A) Coca-Cola Versus Pepsi Cola and the Soft Drink Industry The Japanese Facsimile Industry in 1990 NIKE (A) (Condensed) Corporate Strategy: A Conceptual Framework Page 14 of 38 updated on 4/18/2012

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Corporate Advantage: Identifying and Exploiting Resources Managing the Multibusiness Corporation The Body Shop International Inmarsat 1991 Pfizer: Global Protection of Intellectual Property NIKE in Transition (A): The Ascendancy of Bob Woodell NIKE in Transition (B): Phil Knight Returns NIKE in Transition (C): A Second COO Philips & Matsushita: A Portrait of Two Evolving Companies Otis Pacific Asia Operations (A) : National Challenges Otis Pacific Asia Operations (B) : Regionalization Note on Data Protection in Sweden Johnsonville Sausage Co. (B) Note on the Hiring and Selection Process FCB and Publicis (A) : Forming the Alliance The Challenge of Growth ABB Deutschland (A) ABB Deutschland (B) ABB Deutschland (C) ABBs Relays Business : Building and Managing a Global Matrix Prochnik : Privatization of a Polish Clothing Manufacturer Banc One 1993 Note on Developing Strat-up Strategies Mercedes-Benz Marriott Corporation (A) Marriott Corporation (B) Wetherill Associates, Inc. Colgate-Palmolive: Managing International Careers 3M Optical Systems: Managing Corporate Entrepreneurship Steamboat Ski & Resort Corporation Leadership Problems at Salomon (A) Pepsi's Regeneration, 1990-1993 The Ritz-Carlton : Using Info Systems to Better Serve the Customer British Airways: Using Information Systems to Better Serve the Customers Managing Conflict in a Diverse Workplace Selling as a Systematic Process Citibank : European Strategy and Organization Arthur D. Little, Inc. Johnson-Grace: March 1994 Page 15 of 38 updated on 4/18/2012

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R.R. Donnelley & Sons: The Digital Divison Fairfield Inn (Abridged) Virtual Vineyards China Internet Corporation : http://www.China.Com Starlite Corporation: General Information McKinsey & Company : Managing Knowledge and Learning TNT Limited's Logistics Services in Asia (A):The Strategy SAP America Viacom Inc. The Atchison Corporation (A) The Atchison Corporation (B) The Atchison Corporation (C) KPMG Peat Marwick U.S. : One Giant Brain Internet Securities, Inc.: Building a Business in Internet Time (A) TNT Limited's Logistics Services in Asia (D): Managing the "Asian Contagion" Li & Fung : Beyond "Filling in the Mosaic," 1995-1998 Lincoln Electric: Venturing Abroad What Is an Organization's Culture? GE's Two-Decade Transformation: Jack Welch's Leadership Morgan Stanley: Becoming a "One-Firm Firm" USA Today: Pursuing the Network Strategy Perlegen Sciences Bradley Marquez: Reduction in Force (A) Cirque du Soleil Bradley Marquez: Reduction in Force (B) Harrah's Entertainment, Inc.: Rewarding our People Procter & Gamble : Global Business Services The Royal Bank of Scotland: Masters of Integration Notes on Human Behavior: Character & Situation Li Ka-Shing Sapient Corporation Veridian: Putting a Value on Values Leerink Swann & Co.: Creating Comparative Advantage Fritidsresor under Pressure(A) : The First 10 Hours Framework for Analyzing Work Groups Renn Zaphiropoulos People Express (A) Sun Hydraulics Corporation (A) New Technologies at Tiner Trucking Company (A) Page 16 of 38 updated on 4/18/2012

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Donna Dubinsky and Apple Computer, Inc. (A) Karen Leary (A) Karen Leary (B) Karen Leary (C) Scandinavian Airlines System Bob Galvin and Motorola, Inc. (A) Alex Dean People Express Airlines: Rise and Decline The Internal Revenue Service: Automated Collection System Merck & Co., Inc. (A) Changing the Culture at British Airways Mod IV Product Development Team John Smithers: Change Agent; John Smithers at Sigtek Crompton Greaves Ltd. Appex Corporation Note on Organization Structure Becton Dickinson (A): Corporate Strategy Becton Dickinson (D): Strategic Human Resource Management Profiling Becton Dickinson (D-1): SHRM Update KPMG Peat Marwick : The Shadow Partner Lithonia Lighting Amelia Rogers at Tassani Communications (A) Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & the Sstrategic Alliance with Federal Express Note on Organizational Effectiveness Millipore : A Common Language for Common Systems Aston-Blair, Inc. Orit Gadiesh: Pride at Bain & Co. (A) Orit Gadiesh: Pride at Bain & Co. (B) General Dynamics : Compensation and Strategy (A) General Dynamics : Compensation and Strategy (B) The ABC Sales and Service Division Evaluating an Action Plan Bob Anderson Brinkerhoff International Inc. (A) Brinkerhoff International Inc. (B) Buck & Pulleyn MCI: From Mainframe to Metroplex Charlotte Beers at Ogilvy & Mather Worldwide (A) Managing Xeroxs Multinational Development Center (Abridged) Page 17 of 38 updated on 4/18/2012

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MacTemps: Building Commitment in the Interim Workforce Organizational Alignment : The 7-S Model Conducting a Performance Appraisal Interview Wolfgang Keller at Konigsbrau-Hellas A.E.(A) Wolfgang Keller at Konigsbrau-Hellas A.E.(B) The Firmwide 360O Performance Evaluation Process at Morgan Stanley Rob Parson at Morgan Stanley (A) Rob Parson at Morgan Stanley (B) Pilgrim Drug Company Marketing Strategy--An Overview Autobytel.com HP Consumer Products Business Organization: Distributing Printers via the Internet MasterCard International: World Championship Soccer Sponsorship Goodyear: The Aquatred Launch (Condensed) Alloy.com Marketing to Generation Y Roly International: Consumer Licensed Products in China Webvan: Groceries on the Internet Introducing New Coke Priceline.com: Name Your Own Price Pricing : A Value-based approach Merrill Lynch: Integrated Choice Yesmail.com Target Market Selection and Product Positioning BizRate.com TiVo Sustaining Value Product Policy Decisions Customer Value Measurement at Nortel Networks - Optical Networks Division Cofidis Abgenix and the XenoMouse KONE: The MonoSpace Launch in Germany Color Kinetics Incorporated (A) Color Kinetics Incorporated (B) The Medicines Company Synthes Sony AIBO : The World's First Entertainment Robot Dell - New Horizons Caf de Colombia Aqualisa Quartz: Simply a Better Shower Page 18 of 38 updated on 4/18/2012

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NTT DoCoMo: Marketing I-mode Midway: Licensing, Distributing and Building Brands in China Calgene,Inc. Four Products:Predicting Diffusion BMWFilms Tivo in 2002 : Consumer Behaviour Inside Intel Inside Sa Sa Cosmetics Online Music Distribution in a Post-Napster World GolfLogix:Measuring the Game of Golf McDonald's Russia:Managing a Crisis Wal-Mart Neighborhood Markets Tesco Plc. Brands & Branding Singapore Airlines: Customer Service Innovation Burberry Samsung Electronics Company: Global Marketing Operations ABS Global Real Madrid Club de Futbol The Birth of the Swatch Sony EyeToy Harvard Graduate Student Housing Survey Hewlett-Packard Note on Innovation Diffusion:Rogers' Five Factors Publicis Groupe: Leading Creative Acquisitions Market Segmentation, Target Market Selection and Product Positioning Kingsford Charcoal Principles of Pricing UBS : Towards the integrated Firm Lenovo : Building a Global Brand ViaGen: Revolutionizing the Livestock Industry McDonald's Toyota Recalls (A); Hitting the Skids CRM - The Right Way Southwest Airlines (A) The Parker House (A) The Parker House (B) The Parker House (A2) Marriotts Rancho Las Palmas Resort Page 19 of 38 updated on 4/18/2012

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Dunfey Hotels Corporation San Fabian Supply Company (A) San FabianN Supply Company (B) Johnson & Johnson: The Tylenol Tragedy Distribution Policy Henkel Corporation (A) Wright Line, Inc. (A) Alloy Rods Corporation Peripheral Products Company: The "Gray Market" for Disk Drives Mason Instrument, Inc. 1986 (A) Rohm and Haas (A): New Product Marketing Strategy Microsoft Corporation: The Introduction of Microsoft Works IDS Financial Services British Airways:"Go For It,America!"Promotion (A) Chloride Lighting Strategies For Emergency Lighting In Europe Rossin Greenberg Seronick and Hill, Inc. (A) Rossin Greenberg Seronick and Hill, Inc. (B) Rossin Greenberg Seronick and Hill, Inc. (C) IBM Innovations: Introduction of the PS/2 Managing Major Accounts Conjoint Analysis : A Managers Guide Rolm: The Sigma Introduction AD Council's ALDS Campaign (A) Cooper Pharmaceuticals, Inc. Kao Corp Barco Projection Systems (A) Calyx & Corolla Warner-Lambert Ireland: Niconil MEM Company, Inc.: English Leather Colgate-Palmolive Company: The Precision Toothbrush Bayerische Motoren Werke AG (BMW) Bajaj Auto Ltd. Northern Telecom (B): The Norstar Launch American Airlines' Value Pricing (A) Loctite Corporation - International Distribution Astra/Merck Group Northern Telecom (A): Greenwich Investment Proposal (Condensed) MCI Vision (A) Goodyear: The Aquatred Launch Page 20 of 38 updated on 4/18/2012

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Eastman Kodak Company: Funtime Film Reorienting Channels of Distribution RCI Mater Distributor: Evolution of Supplier Relationships Strategic Sales Management: A Boardroom Issue MasterCard and World Championship Soccer The Black & Decker Corporation (A): Power Tools Division Reuters Holdings PLC: Network Renewal & Product Integration (A) Reuters Holdings PLC: Network Renewal & Product Integration (B) Heineken N.V.: Global Branding and Advertising Land Rover North America, Inc. Disney Consumer Products in Lebanon Dewar's (A): Brand Repositioning in the 1990s Launching the BMW Z3 Roadster Gillette Indonesia Howard, Shea & Chan Asset Management (C): Recruiting and Selecting a Salesperson Sony Corporation: Car Navigation Systems Reynolds Metals Company: Consumer Products Division Rogers Communications, Inc: The Wave Dendrite International (Condensed) Eastman Kodak Company: Funtime Film Amway Japan Limited L'Orea of Paris: Bringing "Class to Mass" with Plenitude Merck-Medco: Vertical Integration in the Pharmaceutical Industry Pepsi Blue Dell Online Westport:Spearheading Malaysia's Economic Challenge (A) Westport:Spearheading Malaysia's Economic Challenge (B) Biopure Corporation Compaq Computer : Intel inside? Novartis: Betting on Life Sciences Going to Market Integrated Marketing Communications Analyzing Consumer Perceptions Snapple Harley-Davidson Motor Company: Enterprise Software Selection Red Hat and the Linux Revolution Fresh Connections Millennium Pharmaceuticals, Inc. (A) A Fall Before Rising : The Story of Jai Jaikumar(A) Page 21 of 38 updated on 4/18/2012

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eFrenzy,Inc. (A) IBM Corporation Turnaround IDEO Product Development Novartis Agricultural Discovery Institute, Inc. (A) The Patent & License Exchange: Enabling a Globad IP Marketplace Supply Chain Management at World Co., Ltd Discovering the Future: R&D Strategy at Merck Innovation at Progressive (B): Homeowners Insurance The Ritz-Carlton Hotel Co SonoSite : A View Inside Southwest Airlines in Baltimore Southwest Airlines in Baltimore, Supplement Innovation at Progressive (A): Pay-As-You-Go Insurance Bank of America (A) Bank of America (B) McDonald's Corporation (Abridged) Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL) Istituto Clinico Humanitas (A) The BCPC Internet Strategy Team: An Exercise The BCPC Internet Strategy Team : Dana Jones The BCPC Internet Strategy Team: Chris Berkowitz The BCPC Internet Strategy Team : Jan Trow The BCPC Internet Strategy Team: Kim Wilson The BCPC Internet Strategy Team: Terry Maneri The BCPC Internet Strategy Team: Leslie Rhee Best Buy Co.Inc.(A):An Innovator's Journey Vertex Pharmaceuticals: R&D Portfolio Management (A) Enterprise IT at Cisco (2004) Istituto Clinico Humanitas (B) Phase Zero:Introducing New Services at IDEO (A) Scharffen Berger Chocolate Maker RFID at the METRO Group Vertex Pharmaceuticals: R&D Portfolio Management (B) Vertex Pharmaceuticals: R&D Portfolio Management (C ) Prediction markets at Google Amazon web Services Zappos.com 2009 Benihana of Tokyo Advent Corporation (C) Page 22 of 38 updated on 4/18/2012

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Advent Corporation (D) Claire Mc Cloud McDonald's Corporation (Condensed) Burger King Corporation Hank Kolb, Director, Quality Assurance Texas Instruments, Inc. Educational Products Shouldice Hospital Limited The Psychology of Waiting Lines Americana (A) Americana (B) Solagen : Process Improvement in the Manufacture of Gelatin at Kodak Singapore Airlines (A) Singapore Airlines (B) Carusos Pizza : Express Delivery (A) Carusos Pizza : Express Delivery (B) Club Med (A) Club Med (B) Skunkworks at Digital Equipment Corporation: The Tale of X Au Bon Pain - The Partner Manager Program Carusos Pizza (Condensed) The Quality Question Florida Power & Lights Quality Improvement Program GSG Hotel Corporation National Cranberry Cooperative (Abridged) Honeywell Residential Division Fairfield Inn (A) The Carnegie Group Campbell Soup Company Hitachi Seiki (Abridged) Digital Equipment Corpn : Complex Order Management Australian Paper Manufacturers (A) Australian Paper Manufacturers (B) Micom Caribe (A) Tombow Pencil Co. Ltd Chaparral Steel : Rapid Product and Process Development Quantum Corporation- Business and Product Teams Nucleon, Inc Taco Bell Corp. New Technologies at Tiner Trucking (B) Page 23 of 38 updated on 4/18/2012

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New Technologies at Tiner Trucking (C) Euro Disney : The First 100 Days Toyota Motor Manufacturing, U.S.A., Inc McDonald's Corp The Royal Automobile Club Rescue Svcs Div: Transformation thru' Technology Courtyard by Marriott International Airlines The Internationalization of Services Southwest Airlines : 1993 (A) Hewlett-Packard : Singapore (A) Hewlett-Packard : Singapore (B) Hewlett-Packard : Singapore (C) A Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A) Molding the Impossible: The NYPRO/Vistakon Disposable Contact Lens Proj. Medical Products Company A Measure of Delight: The Pursuit of Quality at At&T Universal Card Services (B) PepsiCo: A View from the Corporation Office Sport Obermeyer, Ltd Silicon Graphics, Inc. (A) Barilla SpA (B) Barilla SpA (D): JITD Problem Resolution Vallourec's Venture into Metal Injection Molding Continuous Casting Investments at USX Corporation Silicon Graphics, Inc. (B) Living on Internet Time: Product Development at Netscape, Yahoo, NetDynamics & Microsoft STOCKO Singapore Pte Ltd Hewlett-Packard: The Flight of the Kittyhawk Mercer Mgt Consultings Grow to be Great (A) : The Growth Initiative Mercer Mgt Consultings Grow to be Great (B) : Going Ahead with the Bk Mercer Management Consultings Grow to be Great (C) : The Book Mercer Mgt Consultings Grow to be Great (D) : The Knowledge Mgt Framework Display Technologies Incorporated Eli Lilly and Company: Drug Development Strategy (A) Eli Lilly and Company: Drug Development Strategy (B) Hewlett Packard: Creating, Running and Growing an Enduring Company Becton Dickinson: Worldwide Blood Collection Team (Abridged) Eutech Cybernetics The Pharma Giants: Ready for the 21st Century? Innovation at 3M Corporation (A) Page 24 of 38 updated on 4/18/2012

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Innovation at 3M Corporation (B) Eli Lilly: The Evista Project Disruptive Technology a Heartbeat Away: Ecton, Inc. Inxight: Incubating a Xerox Technology Spinout Cisco Systems, Inc.: Implementing ERP Tektronix, Inc.: Global ERP Implementation Ford Motor Company: Supply Chain Strategy eBay,Inc. Mavesa (A): Business Strategy Amid Economic and Political Turmoil Hitting the Wall: Nike and International Labor Practices Singapore Supplement Improving from Inferior Performance Forever: De Beers and U.S. Antitrust Law Korea: On the Back of a Tiger Note on Home Video Game Technology and Industry Structure Dogfight over Europe: Ryanair (A) Dogfight over Europe: Ryanair (B) Dogfight over Europe: Ryanair (C) Must Zee TV Capital One Financial Corporation Market Failures BMG Entertainment Embraer: The Global Leader in Regional Jets WebMD (A) Industry Transformation UNext: Business Education and e-Learning Economic Evidence on the Globalization of Markets The Globalization of CEMEX Perspective on Globalization A Technology Legend in China Country Analysis in a "Global Village" Mavesa (B): International Strategy and Valuation Concerns The State Competitive Dynamics in Home Video Games (A): The Age of Atari Competitive Dynamics in Home Video Games (B): Nintendo Power Competitive Dynamics in Home Video Games (C): The Sega Genesis Competitive Dynamics in Home Video Games (D): The Nintendo Super NES Competitive Dynamics in Home Video Games (E): The Rise of 3DO and 32-bit Gaming Competitive Dynamics in Home Video Games (F): The Fall of 3DO Page 25 of 38 updated on 4/18/2012

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Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn Competitive Dynamics in Home Video Games (H): The Demise of the Sega Saturn Competitive Dynamics in Home Video Games (I): The Sony PlayStation Competitive Dynamics in Home Video Games (J): The Next Generation Nintendo Competitive Dynamics in Home Video Games (K): PlayStation vs. Nintendo64 Chiquita Brands International (B) The U.S in 2001: Macroeconomic Policy and the New Economy Competitor Analysis: Anticipating Competitive Actions Exchange Rate Terminology and Analytics Exchange Rate Exercise Music Industry Update Ducati Twitter The Pharmaceutical Industry and the AIDS Crisis in Developing Countries BP and the Consolidation of the Oil Industry, 1998-2002 Note on Conflict Diamonds: Why Are Civil Wars, Like Diamonds,Forever? WorldSpace: Digital Radio for the Developing World Democracy India's Intellectual Property Rights Regime and the Pharmaceutical Industry Life, Death, and Property Rights: The Pharmaceutical Industry Faces AIDS in Africa Capital Controls Bolivia: Globalization, Sovereignty, or Democracy? Mexico: The Tequila Crisis 1994-1995 Volvo Trucks (A): Penetrating the U.S Market Volvo Trucks (B): Acquisition of RVI Intel Corporation:1997-2000 Finland and Nokia: Creating the World's Most Competitive Economy General Electric Medical Systems, 2002 An Alternative Approach to Making Strategic Choices De Beers Consolidated Mines Ltd. (B) Lycos (A): The Tripod Decision Estonia in Transition Cola Wars Continue : Coke and Pepsi in the Twenty-First Century Baseball Industry Update, 2002 Volvo Trucks (C ): Closing Volvo Global Trucks Local Institutions and Global Strategy Performance Indicator Phase Two: The Pharmaceutical Industry Responds to AIDS Note on WTO Disputes: Five Major Cases Page 26 of 38 updated on 4/18/2012

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Foreign Direct Investment Bombardier:Canada versus Brazil at the WTO National Economic Accounting: Past, Present, and Future Botswana: A Diamond in the Rough The British Motorcycle Industry at a Crossroads Worker Rights and Global Trade: The U.S - Cambodia Bilateral Textile Trade Agreement Patagonia Singapore Inc. The Newsprint Industry AOL Europe vs. Freeserve (A) AOL Europe vs. Freeserve (B) AOL Europe vs. Freeserve (C) Building a Cluster: Electronics and Information Technology in Costa Rica AFP Provida Central America: Strategy for Economic Integration The State of Connecticut: Strategy for Economic Development Intel Corporation:1968-2003 Multinationals as Global Intermediaries The Use and Abuse of Analogies Institutions for Collaboration: Overview Asociacion Colombiana de Industrias Plasticas (Acoplasticos) Centre Suisse d'Electronique et de Microtechnique (CSEM) Silverado (A) Judo in Action The Pharmaceutical Industry: Challenges in the New Century The Disposable Diaper Industry in 2003 The Australian Wine Cluster:Supplementary Information ZARA: Fast Fashion eBay,Inc.(B) Kodak (A) The Music Industry and the Internet Ice-Fili A Brief History of the Browser Wars The Rise and Fall (?) of Palm Computing in Handheld Operating Systems' The Rwandan Tea Industry: Looking into the Future The Business of Life Delta Air Lines (A): The Low-Cost Carrier Threat Blockbuster Inc.& Technological Substitution (A):Achieving Dominance in the Video Rental Industry Lamoiyan Corporation of the Philippines: Challenging Multinational Giants Page 27 of 38 updated on 4/18/2012

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9-704-407 9-704-419 9-704-420 9-704-421 9-704-422 9-704-423 9-704-425 9-704-427 9-704-429 9-704-435 9-704-439 9-704-443 9-704-444 9-704-458 9-704-462 9-704-463 9-704-475 9-704-477 9-704-487 9-704-488 9-704-489 9-704-492 9-704-493 9-704-501 9-704-502 9-704-503 9-704-506 9-705-020 9-705-025 9-705-034 9-705-040 9-705-432 9-705-433 9-705-440 9-705-448 9-705-449 9-705-467 9-705-468 9-705-469

Bolockbuster Inc. & Technological Substitution (B):Confronting New Digital Formats Wintel (A):Cooperation or Conflict? Wintel (B):From NSP to MMX Wintel (C):From MMX to Internet Wintel (D):From the Internet to Multi-Market Coordination Wintel (E):From Multi-Market Contact to Multi-Geographic Contact Strategic Inflection:TiVo in 2003 (A) Arcor: Global Strategy and Local Turbulence Strategic Inflection:TiVo in 2003 (B) Atlas Electrica: International Strategy Delta Air Lines (B): The Launch of Song Fox Bids for the NFL - 1993 Fox and the NFL - 1998 Alusaf Hillside Project Blockbuster Inc.& Technological Substitution (C ):The Internet Changes the Game Blockbuster Inc.& Technological Substitution (D):The Threat of Direct Digital Distribution Yamato Transport:Valuing and Pricing Network Services(A) Yamato Transport:Valuing and Pricing Network Services(B) The Golden Age of Home Video Games:From the Reign of Atari to the rise of Nintendo Note on Home Video Game Technology and Industry Structure (Abridged) Kodak (B) St. Louis: Inner-City Economic Development Intellectual Property and Strategy 56K Modem Battle Instant Messaging Music Downloads EU Verdict Against Microsoft Tata Consultancy Services Iberoamerica Reading the Balance of Payments To Trade or Not to Trade: NAFTA and the Prospects for Free Trade in the Americas Inequality and Globalization The Basque Country: Strategy for Economic Development Math for Strategists Oracle vs.salesforce.com Kodak and the Digital Revolution (A) Note on Corporate Strategy TiVo in 2005 Strategy Formulation and Inertia Apple Computer,2005 Page 28 of 38 updated on 4/18/2012

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Game Theory and Business Strategy Celulosa Arauco: Forward Integration or Horizontal Expansion? TCL Multimedia Microsoft in 2005 Samsung Electronics Foreign Direct Investment and Ireland's Tiger Economy Drug Testing in Nigeria (A) Drug Testing in Nigeria (B) Haier: Taking a Chinese Company Global Pricing for Profit: Multi-Part Pricing in the U.K. Credit Card Industry The Ready-To-Eat Breakfast Cereal Industry: Product Proliferation and Preemption The Ready-To-Eat Breakfast Cereal Industry: Coupon Competition and Price Discrimination AmorePacific : From Local to Global Beauty How can a Strategist Analyze The Parts of a Firm's Strategy? Where do successful strategies come from? Why do strategies fail? How do firms change their strategies successfully? Cola Wars Continue: Coke and Pepsi in 2006 Bally Total Fitness Advanced Competitive Strategy: Integrating the Enterprise Polaroid: Entering Digital Imaging General Electric Healthcare, 2006 Procter & Gamble: Organization 2005 (A) Procter & Gamble: Organization 2005 (B) Where to Get Your News and Information : The Digital Disruption Understanding Industry Structure UBS & Climate Change - Warming Up to Global Action? US. Subprime Mortgage Crisis:Policy Reactions Sovereign Wealth Funds:For Profits or Politics? Apple Inc., 2008 Barak Obama and the Bush Tax Cuts Case Alibaba's TaoBao (A) Microsoft's Search The Newspaper industry in Crisis HTC Corp in 2009 Apple Inc. in 2010 Cola Wars Continue, Coke & Pepsi in 2010 Marks and Spencer, Ltd (C) Nucor: Expanding Thin- Slab Capacity Page 29 of 38 updated on 4/18/2012

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9-792-028 9-792-035 9-792-036 9-792-037 9-792-046 9-792-049 9-792-055 9-792-074 9-792-078 9-792-088 9-792-100 9-792-105 9-793-033 9-793-034 9-793-035 9-793-039 9-793-058 9-793-064 9-793-069 9-793-096 9-793-098 9-793-100 9-793-101 9-793-109 9-793-125 9-793-126 9-793-127 9-793-135 9-794-018 9-794-024 9-794-031 9-794-051 9-794-053 9-794-055 9-794-079 9-794-080 9-794-081 9-794-082 9-794-083

Gillettes Launch of Sensor Philips Compact Disc Introduction (A) Philips Compact Disc Introduction (B) Philips Compact Disc Introduction (C) The Swiss Watch Industry North American Free Trade Agreement: Free for Whom? Mips Computer Systems (A) Birds Eye and the U.K. Frozen Food Industry (A) Birds Eye and the U.K. Frozen Food Industry (B) Ethical Dimensions of Competitive Analysis The World Bank: Mission Uncertain The Transformation of IBM (Supplement) Germany in the 1990s: Managing Reunification Japan Confronts an Interdependent World Crown Cork & Seal in 1989 Nucor at a Crossroads Medtronic, Inc. Sharp Technology: Technology Strategy Gerber Products Company: Investing in the New Poland Singapore The Fog of Business CF MotorFreight in 1992 Leaders and Challengers (A) Leaders and Challengers (B) Signalling Costs Signal Jamming When Managers Cover Their Posteriors : Efficient Mkts & Inefficient Decisions The Geography of Competition and Strategy Environment and International Trade Wal*Mart Stores, Inc. British Satellite Broadcasting versus Sky Television Accounting for Productivity Growth Diagnosis for the Future : The Genetic Testing Industry in 1993 Cola Wars Continue : Coke vs Pepsi in the 1990s Bitter Competition : The Holland Sweetener Company versus NutraSweet (A) Bitter Competition : The Holland Sweetener Company versus NutraSweet (B) Bitter Competition : The Holland Sweetener Company versus NutraSweet (C) Bitter Competition : The Holland Sweetener Company versus NutraSweet (D) Bitter Competition : The Holland Sweetener Company versus NutraSweet (E) Page 30 of 38 updated on 4/18/2012

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9-794-084 9-794-085 9-794-092 9-794-103 9-794-108 9-794-113 9-794-130 9-794-149 9-795-031 9-795-040 9-795-041 9-795-059 9-795-064 9-795-070 9-795-087 9-795-089 9-795-102 9-795-103 9-795-104 9-795-114 9-795-115 9-795-121 9-795-123 9-795-133 9-795-142 9-795-149 9-795-154 9-795-173 9-795-186 9-795-187 9-795-188 9-795-191 9-796-030 9-796-035 9-796-059 9-796-077 9-796-099 9-796-105 9-796-108

Bitter Competition : The Holland Sweetener Company versus NutraSweet (F) Bitter Competition : The Holland Sweetener Company versus NutraSweet (G) Hold or Fold? The War of Attrition Judo Economics Note on Competitive Positioning Asahi Glass Company: Diversification Strategy The Disposable Diaper Industry in 1984 Collision Course in Commercial Aircraft: Boeing-Airbus-Mcdonnell Douglas--1991 (B) Note on Foreign Direct Investment Portfolio Planning at Ciba-Geigy & the Newport Investsment Proposal Smashing the Cube: Corporate Transformation at Ciba-Geigy, Ltd Antitrust and Competitive Stategy in the 1990s Unemployment in France: " Priority Number One" Union Carbide's Bhopal Plant (A) A Bankruptcy Problem from the Talmud Russia 1994 Power Play (A) : Nintendo in 8-bit Video Games Power Play (B) : Sega in 16-bit Video Games Power Play (C) : 3DO in 32-bit Video Games Russia 1994 - Update Microsoft in the People's Republic of China, 1993 The Toy Game General Motors Leads the Charge: The Launch of the GM Card Strategic Countermoves: Coca-Cola vs. Pepsi The Disposable Diaper Industry in 1994 The World Trade Organization: Toward Freer Trade or World Bureaucracy Cooper Industries' Corporate Strategy (B) Microsoft Corp.'s Pricing Policies Internationalizing the Cola Wars (A) : The Battle for China and Asian Markets Internationalizing the Cola Wars (B) : The Battle for India Wal-Mart in East Asia The Ready-to-Eat Breakfast Cereal Industry in 1994 (A) Japan's Automakers Face Endaka Union Carbide's Bhopal Plant (B) The Baseball Strike Toys "R" Us Japan Lenzing AG: Expanding in Indonesia Assessing Foreign Business Practices Layton Canada Page 31 of 38 updated on 4/18/2012

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9-796-122 9-796-123 9-796-129 9-796-161 9-796-183 9-796-184 9-797-011 9-797-012 9-797-013 9-797-015 9-797-017 9-797-039 9-797-045 9-797-076 9-797-078 9-797-094 9-797-099 9-797-100 9-797-102 9-797-103 9-797-104 9-797-107 9-797-109 9-797-137 9-798-002 9-798-003 9-798-004 9-798-008 9-798-009 9-798-010 9-798-022 9-798-047 9-798-062 9-798-063 9-798-065 9-798-070 9-798-078 9-798-089 9-798-090

The Ready-to-Eat Breakfast Cereal Industry in 1994 (B) "World to Mexico - Get a Grip!" Portfolio Capital Flows to Emerging Markets Confronting the Third Industrial Revolution The Economic Gains from Trade: Comparative Advantage The Economic Gains from Trade: Theories of Strategic Trade Coming Soon: A Theater Near You Antitrust and Competitive Strategy in the 1990s (Condensed) Regarding NAFTA Chiquita Brands International (A) Sime Darby Berhad, 1995 Achieving and Sustaining Superior Profits Sustaining Superior Profits: Customer and Supplier Relationships Fiscal Policy: Managing Aggregate Demand Du Pont's Titanium Dioxide Business (F) Note on Money and Monetary Policy Wal-Mart 1997 Asymmetric Information: Market Failures, Market Distortions, and Market Solutions The RTE Breakfast Cereal Industry: Kellogg The RTE Breakfast Cereal Industry: Quaker Oats The RTE Breakfast Cereal Industry: Philip Morris Microsoft in the People's Republic of China: 1998 Update Progressive Corporation Intel Corporation: 1968-1997 Busang (A): River of Gold Busang (B): River of Gold Busang (C): River of Gold Sustaining Superior Performance: Commitments and Capabilities Radiology Management Sciences Competition and Business Strategy in Historical Perspective Note on Political Risk Analysis Uganda and the Washington Consensus Creating Competitive Advantage Leadership Online: Barnes & Noble vs. Amazon.com (A) India in 1996 Airborne Express (A) The Burma Pipeline Bahtulism,Collapse,Resurrection? Financial Crisis in Asia: 1997- 1998 Responding to 21st Century Financial Crisis Page 32 of 38 updated on 4/18/2012

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9-798-092 9-799-013 9-799-021 9-799-025 9-799-037 9-799-087 9-799-089 9-799-108 9-799-110 9-799-111 9-799-117 9-799-118 9-799-124 9-799-125 9-799-128 9-799-129 9-799-130 9-799-131 9-799-157 9-799-158 9-800-032 9-800-103 9-800-143 9-800-164 9-800-356 9-801-079 9-801-099 9-801-110 9-801-114 9-801-156 9-801-186 9-801-199 9-801-354 9-801-445 9-802-003 9-802-009 9-802-048 9-802-085 9-802-090

Chile: The Latin American Tiger? Note on Rules Saturn Corporation in 1998 Note on Privatization in Brazil Cia. Bozano, Simonsen of Brazil: Partnering in Privatization Network Associates: Securing the Internet Note on Currency Crises Apple Computer 1999 R&B Falcon The Offshore Drilling Industry A Hundred-Year War: Coke vs. Pepsi, 1890s-1990s Wal-Mart in 1999 The California Wine Cluster Robert Mondavi: Competitive Strategy A Note on Microeconomics for Strategies The Aluminum Industry in 1994 Aluminum Smelting in South Africa: Alusaf's Hillside Project European Monetary Union Husky Injection Molding Systems Matching Dell Strategic Deal-making at Millenium Pharmaceuticals Infosys: Financing an Indian Software Start-Up E Ink DLJdirect: "Putting Our Reputation Online" Rosenbluth International and Biztravel.com Beansprout Networks AllHerb.com: Evolution of an E-tailer National Logistics Management ZOOTS-The Cleaner Cleaner Negotiation Analysis: An Introduction Time Warner, Inc. vs. The Walt Disney Company (A): Pulling the Plug Adobe Systems Incorporated JetBlue Airways: Starting from Scratch Infosys Technologies PSA: The World's Port of Call Transforming Singapore's Public Libraries Note on Business Model Analysis for the Entrepreneur Zipcar Note on Application of the Antitrust Laws to the New Economy: An Analysis of United States v. Microsft Corporation Page 33 of 38 updated on 4/18/2012

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9-803-059 9-803-070 9-803-096 9-803-104 9-803-107 9-803-133 9-803-161 9-804-065 9-804-080 9-804-084 9-804-099 9-804-100 9-804-140 9-804-144 9-805-003 9-805-086 9-805-130 9-805-138 9-806-126 9-806-153 9-806-165 9-807-005 9-807-111 9-808-114 9-808-128 9-809-063 9-895-013 9-897-034 9-897-048 9-897-064 9-897-088 9-898-027 9-898-171 9-898-189 9-898-220 9-899-105 9-899-040 9-899-080 9-899-105

Jinwoong: Financing an Entrepreneurial Firm in the Wake of the Korean Financial Crisis Charles Schwab in 2002 Zipcar: Redifing the Business Model AIT Group plc Mercury Rising : Knight Ridder's Digital Venture Southwest Airlines 2002:An Industry Under Siege Between a Rock and a Hard Place: Valuation and Distribution in Private Equity Managing Segway's Early Development Brazil at the Wheel Apax Partners and Xerium S.A. Procter & Gamble 2000 (A): The SpinBrush and Innovation at P&G Procter & Gamble 2000 (B) Electronic Arts in Online Gaming Fuel Cells:The Hydrogen Revolution? Making China Beautiful: Shiseido and the China Market L'Oreal and the Globalization of American Beauty IBM's Decade of Transformation (A): The Turnaround Hans Wilsdorf and Rolex Massive Incorporated (A) EMC Corporation: Proposed Acquisition of VMware Skype Lion Capital and the Blackstone Group: The Orangina Deal John Mackey & Whole Foods Market Linden Lab: Opening Second Life Facebook Platform Apple's Core Wheeling and Dealing: The Zirconia GT Northwest Airlines: Strategic Alliance and Strategic Position American Cyanamid (A) : Boardroom Response to a Hostile Takeover Offer American Cyanamid (C) : Epilogue Corporate New Ventures at Procter & Gamble NEC: A New R&D Site in Princeton Nantucket Nectars Boston Duck Tours,1996:Has Boston Gone Quackers? Indonesia's Pharmaceutical Industry in 1998 Note on Case Learning Jan Eriksson at Novartis Indonesia: Turmoil in the Indonesian Pharmaceutical Industry TelePizza A Note on Case Learning Page 34 of 38 updated on 4/18/2012

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9-899-233 9-899-239 9-899-250 9-900-019 9-901-017 9-902-004 9-902-005 9-902-010 9-902-011 9-902-012 9-902-013 9-902-014 9-902-015 9-902-067 9-902-068 9-902-070 9-902-157 9-902-167 9-902-177 9-902-222 9-902-230 9-902-428 9-903-027 9-903-028 9-903-029 9-903-117 9-904-415 9-905-061 9-908-046 9-909-055 9-910-036 9-910-410 9-993-026 9-996-057 9-996-058 9-999-004 A-197 BAB020 BAB114

Crunch Marshall Industries Ken Hakuta: AllHerb.com SUPERVALU, Inc. Grupo Beta San Miguel (A) Technical Note on LBO Valuation (A) Technical Note on LBO Valuation (B) Medical Technology Industry and Japan (A) Medical Technology Industry and Japan (B) Medical Technology Industry and Japan (C) Medical Technology Industry and Japan (D) Medical Technology Industry and Japan (E) Medical Technology Industry and Japan (F) Extraterritorial Applications of Antitrust Law: U.S. and Japanese Approaches Price-Fixing Vignettes Auction Vignettes A Note on Maneuvering in War and Negotiation Auction Vignettes - Answers & Discussion The States vs. Microsoft Government Games: Understanding the Role of Government in Business Strategy Complexity Theory and Negotiation On Dealing with Unsatisfactory Performance Technical Note on Equity-Linked Consideration,Part 1:All-Stock Deals Technical Note on Equity-Linked Consideration,Part 2:Announcement Effects Technical Note on Equity-Linked Consideration,Part 3:Cash-and-stock Deals Scale and Scope in Professional Service Firms Can Florida Orange Growers Survive Globalization? FBI : Mission Extended Wyoff and China - LuQuan: Negotiating a Joint Venture (A) Symbian, Google, and Apple in the Mobile Space Google Inc. Philips versus Matsushita: The Competitive Battle Continues The Washington Post: Balancing Technology and Human Resources by Design Donna Klein & Marriott International (A) Donna Klein & Marriott International (B) Sprint Selling in the New Era Baidu.com- Valuation at IPO Levi's "Personal Pair" Jeans (A) Corporate Entrepreneurship for Dummies Page 35 of 38 updated on 4/18/2012

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BHOL2 F00203 F0104D F0201D F0305D F0410G F0610H IES143 N1-395-064 N2-204-081 N2-395-108 N9-102-072 N9-395-054 N9-395-220 N9-495-037 N9-495-044 N9-495-045 N9-495-051 N9-495-052 N9-595-026 N9-595-057 N9-595-060 N9-595-061 N9-595-062 N9-595-102 N9-595-103 N9-694-046 N9-694-076 N9-694-078 N9-696-061 N9-701-084 N9-702-028 N9-702-065 N9-707-531 N9-795-027 N9-795-029 N9-795-039 N9-795-052 N9-795-093

Best of HBR On Leadership: Stealth Leadership The Cutting Edge in Auctions DNA: Handle with Care Consorting with Competitors Forethought Profits in the Pie of the Beholder The Truth About GDP Growth Apocalypse Now? David Dickens - The Last Ditch Decision The Ritz-Carlton : Using Information Systems to Better Serve the customer Antitrust Regulations in a Global Setting:The EU Investigation of the GE/Honeywell Merger The Packard Electric Division of General Motors Customer Profitability and Customer Relationship Management st RBC Financial Group (Abridged) Marks & Spencer: Sir Richard Greenbury's Quiet Revolution Marks & Spencer Go Global Supplement ti the Video Case Brainard, Bennis & Farrel Apple Computer (A) (Abridged): Corporate Strategy and Culture Apple Computer (B) (Abridged): Building a Worldwide Strategy Human Resources at Hewlett-Packard (A) Human Resources at Hewlett-Packard (B) Citibank: Launching the Credit Card in Asia Pacific (A) The Black & Decker Corporation (A): Power Tools Division The Black & Decker Corporation (B): "Operation Sudden Impact" The Black & Decker Corporation (C): "Operation Sudden Impact" Results, 1992-94 The Black & Decker Corporation (D): Dewalt Opportunities in Europe and Japan NIKE Inc. In the 1990s (A): New Directions NIKE, Inc. In the 1990s (B): Strategy and Management Changes, 1993-1994 Barilla SpA (A) Taco Bell 1994 PepsiCo: A View from the Corporate Office Managing Innovation at NYPRO, Inc. (A) The Leader's (Dis)Advantage Note on Economic Sanctions on Cuba Conceptual Overview: Managing International Trade and Investment Update: The Music Industry The Road to Monetary Union Germany in the 1990s: Managing Reunification Update The Promus Companies The Flat Panel Display Initiative Germany 1995: The Consensus Holds Page 36 of 38 updated on 4/18/2012

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N9-795-125 N9-806-091 OIT-23 R00108 R00203 R00208 R0309D R00404 R00409 R00510 R00603 R00610 R0102C R0102K R0103D R0105B R0106J R0108E R0108K R0109E R0209C R0209F R0303J R0305D R0309D R0310H R0407L R0407P R0410D R0410E R0412D R0412J R0503C R0504C R0504G R0504J R0505C R0505H R0506C

Japan 1995: Return to High Performance? PSA: The World's Port of Call (B) Australian Motors, Ltd. Co-operating Customer Competence Transforming Life, Transforming Business: The Life-Science Revolution How to Fight a Price War Why hard nosed executives should care about management theory Rocket Science Retailing Is Almost Here - Are You Ready? What Every Executive Needs to Know About Global Warming Knowing a Winning Business Idea When You See One Seven Rules of International Distribution Smart Customers, Dumb Companies When to Trust your Gut Are the Strategic Stars Aligned for Your Corporate Brand? Strategy and the Internet Bringing a Dying Brand Back to Life See Your Brands Through Your Customers' Eyes The Superefficient Company Distance Still Matters: The Hard Reality of Global Expansion Torment Your Customers (They'll Love It) Serving the World's Poor, Profitably Three Questions You Need to Ask Your Brand Finding Your Innovation Sweet Spot Global Gamesmanship Why hard nosed executives should care about management theory Optimal Marketing Marketing Myopia Value Innovation-The Strategic Logic of High Growth Blue Ocean Strategy How Industries Change How Market Smarts Can Protect Property Rights The Path To Corporate Resposibility Lean Consumption How Strategists Really Think The Relative Value of Growth The Half-Truth of First-Mover Advantage Buidling Breakthrough Businesses Within Established Organizations Six Sigma Pricing Strategies That Fit Emerging Markets Page 37 of 38 updated on 4/18/2012

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R0506F R0507M R0512F R0512X R0512Z R0602G R0602H R0610C R0610H R0612D R0702G R0703C R0703X R0703Z R0704H R0712G R0801E R0802E R0803G R0804C R0804D R0804E R0806B R0806E R0812C R0907E R0909E R0910D R1007P S0507A U0211A U0303C U9610C U9612B U9705A U9906C 2629BC

The Coming Commoditization of Processes Level 5 Leadership : The Triumph of Humility and Fierce Resolve Regional Strategies for Global Leadership Just in Time for the Holidays (Case Study) Just in Time for the Holidays (Commentary Case) Rediscovering Market Segmentation Where Babies Come From Emerging Giants : Building World-Class Companies in Developing Countries Can Science be a Business? Strategy & Society Understanding Customer Experience Managing Differences: The Central Challenge of Global Strategy Good Money After Bad? (Case Study) Good Money After Bad? (Commentary Case) The Process Audit Deals Without Delusions The Five Competitive Forces That Shape Strategy The Existential Necessity of Midlife Change A more Rational Approach to New-Product Development Reverse Engineering Google's Innovation Machine The Four Things a Service Business Must Get Right Can You Say What Your Strategy Is ? Business Basics at the Base of the Pyramid Design Thinking Reinventing Your Business Model The 10 Trends You Have To Watch Why Sustainability now the Key Driver of Innovation How is GE disrupting itself Singapore Airlines' Balancing Act Lessons from the Trenches Six Sigma : Meets the Service Economy Risk: The Weak Link in Your Supply Chain Salesmanship as Partnership Business Strategy: Getting Beyond Competition What You Can Learn from Managers in Biotech Six Sigma: What it is and How to use it. Pricing it Rights : Strategies, Applications, and Pitfalls.

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