Rural markets are in the focus of Indian

marketers for various reasons that include the current and future potential of the market

 The rural people do not have use for products

Sold in urban markets. Only urban markets appreciate and pay for technology innovation. Rural markets are at best an attractive distraction.

IMPROVE THE BUSINESS IN RURAL AREA

Socio-economic changes ( lifestyle, habits, economic status)
Literacy level(25% before independence

more than 65% in 2001) Infrastructures facilities( road, electric ties, medicines) Increase in income Increase in expectation

 Land holding pattern (size of holding). Education level.

Cropping pattern.
Sociological factors. Occupation categories.

RURAL MARKET IN INDIA

Rural marketing is an evoloving concept and

as part of any economy has unstapped potential Marketors have realized the oppurtunity recently improvement is infrastructure reach

 Sales promotion and distribution to realize

the existing opportunity. Where ,when and in what quantities, will be required by rural consumers. Panel of upper 10 percent population. Household audits.

 Product must be simple in design . Functional aspects rather then sophisticated looks should be stressed. The brand name should be suit rural background.