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AMITY BUSINESS SCHOOL

MBA M&S, Semester I BUSINESS COMMUNICATION Ms SMRITA SINHA

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MODEL OF COMMUNICATION

Idea in a Senders mind

Selection of a Communication medium

Selection of a Communication Channel

Meaning given to the message by the Receiver

Feedback to the Sender

Definitions

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Keith Davis: Communication is a way of reaching others with

ideas, facts, thoughts, & values. It is a bridge of meaning among people, so that they can feel and share what they know. By using this bridge, a person can safely cross the river of misunderstanding that sometimes separate people.

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Luthans: The transmission of commonly meaningful information. It is a personal process that involves the exchange of behaviours.

How does communication helps in business?

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Stronger decision making and faster problem solving. Earlier warning of potential problems. Increased productivity and steadier work flow. Stronger business relationships. Clearer and more persuasive marketing messages. Enhanced professional images for both employers and companies. Lower employee turnover and higher employee satisfaction. Better financial results and higher return for investers.

Components of Business Communication

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Principles of effective communication

What is the objective of communication? Who will receive the communication? Under what circumstances the communication is taking place? How will the recipient react to the communication?
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