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  • Howard Schultz, CEO Starbucks2008

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    Sujeet Dev
    30 visualizzazioni5 pagine
    Howard Schultz returned as CEO of Starbucks in January 2008 to focus on improving the customer experience and driving innovation. In February 2008, Schultz closed all 7,100 Starbucks stores for 3 hours of retraining focused on coffee quality, motivation, and removing breakfast sandwiches from the menu, costing $10 million. Schultz's initiatives to halt sliding sales included introducing new espresso machines, reinventing brewed coffee, launching a loyalty program and idea website, releasing a new roast to compete with drip coffee, and installing special brewing systems.

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    Starbucks

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    Howard Schultz returned as CEO of Starbucks in January 2008 to focus on improving the customer experience and driving innovation. In February 2008, Schultz closed all 7,100 Starbucks stores for 3 hours of retraining focused on coffee quality, motivation, and removing breakfast sandwiches from the menu, costing $10 million. Schultz's initiatives to halt sliding sales included introducing new espresso machines, reinventing brewed coffee, launching a loyalty program and idea website, releasing a new roast to compete with drip coffee, and installing special brewing systems.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    30 visualizzazioni5 pagine

    Howard Schultz, CEO Starbucks2008

    Caricato da

    Sujeet Dev
    Howard Schultz returned as CEO of Starbucks in January 2008 to focus on improving the customer experience and driving innovation. In February 2008, Schultz closed all 7,100 Starbucks stores for 3 hours of retraining focused on coffee quality, motivation, and removing breakfast sandwiches from the menu, costing $10 million. Schultz's initiatives to halt sliding sales included introducing new espresso machines, reinventing brewed coffee, launching a loyalty program and idea website, releasing a new roast to compete with drip coffee, and installing special brewing systems.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 5

    Howard Schultz, CEO Starbucks2008

    Schultz Returns
    Replaced Donald in jan 2008 He would focus on
    Customer experience Innovation

    Changing the way


    On Feb 26,2008 starbucks closed 7,100 stores for 3 hrs. Training was provided Relearn the art of coffee making Increase motivation level Improve quality of coffee No breakfast sandwich It cost around 10million$

    Initiatives to halt the sliding sales


    Introduction of Mastrena delivered Perfect shot Complete reinvention of brewed coffee to remind customer of early days Loyalty program Launch of Mystarbucksidea.com

    Launch of Pike Place Roast compete with drip coffee Clover Brewing Systemspecial vacuum technology

    Agreement with Concord Music Group

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