Procter & Gamble (P&G) is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA Its

products include foods, beverages, cleaning agents and personal care products.
In 2011, P&G recorded $82.6 billion dollars in sales

Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up from sixth place in 2010 P&G India established in 1964 Now serves over 650 million consumers across India. Beauty & Grooming segment: Rejoice, Pantene, Head & Shoulders, OralB, Pampers, Whisper, Vicks, Gilette, Olay, Camay, Safeguard. Household Care segment : Tide, Ariel, Duracell, Ambipure Consumer Durables: Braun P&G operates under three entities in India two listed entities Procter & Gamble Hygiene and Health Care Limited and Gillette India Limited One 100% subsidiary of the parent company in the U.S. called Procter & Gamble Home Products. In 2000, Procter & Gamble launches Tide. Tide becomes Indias largest Brand by Value in the year 2003-04. Tide overtakes Rin and becomes the mid-tier laundry leader in the year 2006. Tide surpasses Surf and turns out to be urban Indias biggest brand in the year 2011 Tide becomes Indias 1st 1000 crore brand in the year 2011. Standing by the companys credo of Touching Lives and Improving Lives, P&G launches Shiksha in 2004 in association with CRY. The objective of the program is to educate underprivileged children. In 2005, Gillette P&G merger creates The Worlds Largest Consumer Products Conglomerate. On one hand, for India, Gillette products could now ride on P&Gs distribution reach, and on the other hand, P&G India leveraged Gillettes expertise in Modern Trade & Army canteen stores. P&G brands and P&G people are the foundation of P&Gs success. P&G people bring the values to life as we focus on improving, the lives of the worlds consumers. VALUES: Integrity, Leadership, Ownership, Passion for winning,

PRINCIPLES: o o o o o o o o We Show Respect for All Individuals The Interests of the Company and the Individual Are Inseparable We Are Strategically Focused in Our Work Innovation Is the Cornerstone of Our Success We Value Personal Mastery We Seek to Be the Best We Are Externally Focused Mutual Interdependency Is a Way of Life