Coco Chanel: The Queen of Haute Couture
By 50MINUTES
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About this ebook
50Minutes.com provides a clear and engaging analysis of the work of the iconic French fashion designer Coco Chanel. Chanel entered the fashion world at a time when most designers were men and womenswear was impractical and restrictive, but before long women across France were clamouring to get their hands on her comfortable yet elegant designs, which made use of looser cuts, removing the need for corsets, and new fabrics such as jersey. She also branched out into jewellery design, cosmetics and perfume, allowing her to fund her haute couture collections and paving the way for the business model of modern fashion brands. As an independent woman, innovative designer and brilliant entrepreneur, Coco Chanel changed the world of fashion forever.
In just 50 minutes you will:
• Find out about the young Gabrielle Chanel’s tireless efforts to work her way out of the poverty she was born into
• Discover her greatest successes as a designer and the head of her own fashion empire, including her many stores and the launch of her Chanel No. 5 perfume
• Learn about her darker moments, namely her collaboration with the Nazis, and her return to fashion later in life
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Coco Chanel - 50MINUTES
COCO CHANEL
KEY INFORMATION
Born: 19 August 1883 in Saumur, western France.
Died: 10 January 1971 in Paris.
Impact: Coco Chanel was an innovative avant-garde fashion designer whose clothing played a role in women’s liberation and who built a vast fashion empire.
INTRODUCTION
From humble beginnings as an impoverished orphan who seemed destined to toil in anonymity as a seamstress, Gabrielle Chanel, better known as Coco, became a legend in the fashion world. She lived through the darkest days of the 20th century, marked by two world wars and the Great Depression, and had an intuitive understanding of the needs of the women of her time. Specifically, she simplified womenswear and designed items that were more comfortable to wear. She was determined, driven, utterly fearless and always ready to seize any opportunities that presented themselves, and worked tirelessly to claw her way out of poverty and climb the social ladder. Nothing illustrates her tenacity better than her famous quote If you were born without wings, do nothing to prevent them from growing
.
Chanel lived by her own rules and paid no heed to society’s ideas about what was appropriate for women. This allowed her to escape the patriarchal world around her and overcome the obstacles that her sex and social condition represented, ultimately becoming the first woman in the 20th century to build her own haute couture empire. Given the enduring success and popularity of her exclusive brand, her maxim May my legend prosper and thrive. I wish it a long and happy life
seems nothing short of prophetic.
Did you know?
Coco’s nickname reportedly came from Qui qu’a vu Coco dans l’Trocadéro ? (Who has seen Coco in the Trocadéro?
), the song that Gabrielle sang every night at La Rotonde. Another suggestion is that it is a diminutive of Cocotte, a term generally associated with kept women.
BIOGRAPHY
9782808002561_Fig. 1 - PortraitPortrait of Coco Chanel by Boris Lipnitzki.
FROM GABRIELLE TO COCO
Gabrielle Bonheur Chanel was born