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Be You On Video: Own Your Energy and Voice in Front of the Camera

Be You On Video: Own Your Energy and Voice in Front of the Camera

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Be You On Video: Own Your Energy and Voice in Front of the Camera

227 pagine
3 ore
Jan 19, 2021


Grow your business using video!

Are you looking for new ways to be authentically you on camera when the record button goes on? Maybe you want to start making videos because others are doing it with great results, but you have no clue how to start or if you've even got what it takes. You’re probably wondering how you can make yourself look and sound more like you, or how to get into the groove with a schedule. How should you practice? How should you talk? It can all feel complex and intimidating.

In Be You on Video, author and video coach Celeste Gehring shares what she’s learned from years of working in the media industry to show you how video can be an easy and fun way to grow your business and create revenue. With her help, you’ll see that you do have what it takes.

In Be You on Video, Celeste will teach you how to:

  •  Get comfortable on camera                                                                            •  Seamlessly add video to your business                                                            •  Create a personal video framework                                                                  •  Add creativity and figure out the right time to do so                                          •  Make great videos and build revenue

Read Be You on Video and start building your business further and faster with video today!

Jan 19, 2021

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Be You On Video - Celeste Gehring

Copyright © 2020 Celeste Gehring.

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, digital scanning, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

ISBN: 978-19-5-315305-0

Published by

If you are interested in publishing through Lifestyle Entrepreneurs Press, write to:

Publications or foreign rights acquisition of our catalog books.Learn More:

Advance Praise

I was lucky enough to cross paths with Celeste professionally and I can truthfully say that she changed the course of my career. I had always thought about doing work on camera but it wasn’t until I met Celeste and she encouraged me to take the leap into the video world that I was able to connect to why it was important for me to do this. Focusing on all of the steps in Celeste’s Your Voice R.O.C.K.S program served as a strong base to build the confidence I needed to overcome a multitude of insecurities. The confidence I’ve built continues to help me be a passionate and purposeful speaker today regardless of whether I’m speaking to an audience of two or three, or an audience of many. Undoubtedly, the skills I developed doing on-camera work have helped me achieve the heights I’ve reached in my career.

—Gisele Roberts-Wilson, USA TODAY Sports; director, West Coast Sports Sales Strategy

"So excited to get my hands on Celeste Gehring’s Be You on Video! This book provides that inside voice you need when you doubt yourself and just can’t seem to move forward. Celeste’s voice is an excellent inspiration and is exactly the kick in the rear end you need to get started with your dreams. Her life experience stories connect to the reader and motivate you to be that superstar you know you are!"

—Dominique Omahen, production manager, EHM Productions

"In just a few chapters, Celeste is able to take a reader from feeling like a novice in a world of experts to feeling as if you need to immediately broadcast your message to the world. Celeste’s guidance throughout in Be You on Video makes you feel as if she is sitting right there next to you, supporting you through this entire process. Celeste shares her personal journey in a way that guides you to a sense-of-self you have never felt before. I don’t know of another book like it. She is a master at knowing how to use video to share your purpose with any audience."

—Kristen Major, former director of global HR operations, Twentieth Century Fox

"I’ve had a successful on-air career for the past fifteen years, but I really wish I had such as valuable tool as Be You on Video when I started. It would have saved me a lot of time and hassles during the early stages of my career. I’ve known Celeste for a long time, and she is a qualified voice to share important tips about what it takes to build your brand and product through video. Simply put, she’s been there and done that. The game has changed so much in the last decade, so you need to be versatile and able to make adjustments. This book will help you navigate through the process of finding your identity and your voice. Be You On Video will help you find that unique asset that will make you successful."

—Francisco X. Rivera , sports broadcaster, FOX Sports, LAFC, LA Kings, Estrella TV

"I have known Celeste for twenty-five years and can above all else, describe her as one of the most resourceful professionals I’ve ever come across in our business. Now, she can be a resource for you, allowing so many to tap into her experience and can-do attitude. The character and integrity she’s shown since she was a college athlete and intern have been unwavering, so it’s no surprise she wants to help others with this effort. From a hardworking farm girl in Idaho to a trailblazer in a mostly male-dominated business, I hope you’ll appreciate Be You on Video as much as I appreciate and admire its author."

—Steve Schneider, sports director, WAFB TV

Effective video is so much more than having the right kind of equipment. Celeste’s Your Voice R.O.C.K.S. system demystifies the process and guides you to create a strong foundation for your video presence. Her consistent nudging to express my voice and be seen as me (along with how to do it) was exactly what I needed to bring my message to the world in a bigger and more compelling way.

—Jennifer Bloome, soul abundance guide

"Celeste Gehring is one of the most gifted communicators and empowering people that I am privileged to know. She connects with students of all ages and backgrounds for one very simple reason – she cares. In Be You on Video, anyone interested in developing their voice, building their confidence, and using video to transform their lives will learn directly from Celeste herself. Her energy, enthusiasm, passion, preparation, and positivity jumps off each page. It’s like she’s there with you, coaching, encouraging, and helping you block out your opponents and focus on going after the ball – just like she used to do on the basketball court for the LSU Tigers! Her voice R.O.C.K.S, and so does her book. This practical road map is a true game-changer."

—Jeff C. Fellenzer, professor of sports, business, and media, USC Annenberg School for Communication and Journalism; Heisman Trophy voter

"Celeste Gehring’s Be You on Video is a super practical guide to producing and using video in an effective, authentic, and magnetic way to grow your business. Gehring’s previous career as a sports television executive, combined with her creative talents, high emotional intelligence, and entrepreneurial mindset make for a compelling, step-by-step practical instruction manual. If you run your own business, or are considering starting your own business, and understand the power of video to grow your business, Gehring’s Be You on Video is a must-read."

—Lisa Gillette, ACC, BIG SKY Coaching & Consulting

Celeste weaves a heartfelt narrative with a compelling guidebook to video-making seamlessly. Her exemplary career as a television executive, combined with her creative and emotional intelligence, make her the ideal instructor for anyone seeking to learn about the unifying power of video to grow their business, discover themselves, and tell their story. This must-read is not only informative, but inspirational at its core. As Celeste coaches you on the functional art of video, you will also find your passions ignited along the way. Her ability to simplify the video making process, from the equipment and the content all the way down to the heart, is a true gift for all who seek to find their voice and share it with the world.

—Kristi Petitt, manager of professional sales, Happy Returns

Upon meeting Celeste five years ago at a women’s networking event, she immediately inspired me. She has made such an impact on my career and life since then, coaching me through career transitions and empowering me to purpose new opportunities for growth. Working with her recently on identifying and sharing my voice, Celeste has a unique gift where she can see the potential in people before they can.

—Teresa Naff, sports brand strategist, Ticketmaster

In an age of social media influencers, comparisons, and media standards, I felt pressure to generate viral content, instead of staying unique to my own voice. As a result, I found myself trying to create videos that I thought people wanted to see, rather than staying true to myself. Celeste’s book has completely changed the game for me and helped increase the confidence I have in my own voice to tell my story. Her writing style and insight helps you feel like she’s working right alongside you. This book will not only help you feel confident in your own voice and help you to become a better storyteller, but will really push you to discover your true why. I cannot speak highly enough about how much Celeste has helped me grow. This book will truly help you use your voice to tell your story, and help you harness your personal power to own your video content.

—Brittney Zec, broadcast associate, Undisputed (FOX Sports); owner, Sports Talk Made Simple

"If you need to create videos for your brand and business, Be You on Video is the book to read! You won’t find a more comprehensive informative guide on how to get your authentic voice across through video. It’s full of exercises, examples, and information to help you move from uncertainty to powerful self-expression. Celeste doesn’t hold back as she shares insider information from her many years as a production executive so that you can succeed. Be You On Video ROCKS!"

—Jennifer Welsh , transformation coach

"In this age where social distancing makes sense, Celeste Gehring has the know-how and motivation you need to move you into video and spread your message far and wide. No matter if you are in media, real estate, the medical field or any industry, video is a key component to success. Celeste pours years of proven experience onto the pages of Be You on Video and gives you all the insights and step-by-step instruction you need to develop the authentic video star inside you (and not just mimic somebody else)."

—Jorge A. Mondaca, digital director, KTNV-TV 13 Action News

"I have a strong understanding of social media and online marketing. However, Be You on Video was incredibly helpful for me to learn how to produce meaningful video content and discover how to utilize the power of my voice. I strongly recommend this book to anyone who wants to encapsulate a holistic understanding of video production. I’m excited to see where Visionary Building grows as a company and how many people Celeste will impact in her journey to help individuals learn how to share their voice."

—Chris Sutherland, partnership coordinator, The University of Washington

"This is not a book to teach you how to set up a camera – Be You on Video truly teaches you how to be yourself in front of the camera. But more than that, it forces you to evaluate your purpose and what you really care about. It starts at your roots and builds a solid foundation that you can continuously build upon. It combines practical tips that will give you advice about setting up a camera, just not a tutorial, with personal development. It introduces a course that is truly designed for you, because it starts with what you care about it. You will be encouraged to practice, but also to reflect; to record videos, but also learn why your unique voice is so important to your success."

—Toni Gianni, senior producer

"As a freelance editor, it can be challenging to determine your worth and find that balance between meeting your client’s needs while also trying to meet your own without giving the client room to doubt. It can be extremely difficult and contradicting. But Be You on Video helped me realize that I need to confront myself and ask the hard questions so that I can be in control of the direction in which I’m headed. I feel confident that in driving the road to success, I will come across the right people in which my worth will no longer be in question. A fantastic read!"

—Saul Chavez, freelance editor, digital/video

Celeste takes you by the hand and leads you through video 101 to educate you, gives a brief equipment breakdown to set you up, and shows you some industry tricks of the trade to make your videos better. She uses her own life experiences to help relate to your own, which helps you look inside yourself to add depth and purpose to your videos. Sprinkled with just enough homework, her Your Voice R.O.C.K.S. plan really helps build a solid base to create videos that connect to viewers without just be another talking head. My videos got better, became easier to create, and I learned a few things about myself along the way.

—Jim Bernard , production/operations broadcast executive


Chapter 1: Using Video Will Help You Get Your Dreams!

Chapter 2: How Video Transformed My Life and Business!

Chapter 3: Your Video Roadmap – Your Voice R.O.C.K.S!

Chapter 4: Find Your Unique Video Personality

Chapter 5: Build Your Video Station

Chapter 6: Align to Your Audience

Chapter 7: R is for Research in Your Voice R.O.C.K.S!

Chapter 8: The O Stands for Owning Your Voice to Make Video Magic in Your Voice R.O.C.K.S!

Chapter 9: The C Stands for Claiming Your Voice in Your Voice R.O.C.K.S!

Chapter 10: The K Stands for Know Your Voice in Your Voice R.O.C.K.S!

Chapter 11: The S Stands for Share in Your Voice R.O.C.K.S!

Chapter 12: Your Fears and Feelings May Be Blocking Your Success!

Chapter 13: Now Get out There and Start Using Your Voice and Video to Bring Your Vision to Life!


Thank You

About the Author

To my parents who gave me the whole world, and to my husband, family, and friends who supported me in making it a better place.

Chapter 1:

Using Video Will Help You Get Your Dreams!

Video Tip:

Making great video involves 100 percent soul, 100 percent heart, and 100 percent you being you.

All right, all right, all right! If you picked up this book, then your energy and your mindset are already starting to shift toward video. If you chose this book, it means you know it’s time to start using video in your business. Right now you may feel uncertain, overwhelmed, insecure, vulnerable, exposed, or you aren’t quite ready. Part of you is just dying to take your message into the world, but you keep sabotaging yourself and beating yourself up. You talk about how if you lost weight, then you would look better so then you’ll do it. You’ll start next month when you aren’t so busy. You’ll do it, but not yet because it isn’t perfect. You’re probably kicking butt in whatever area you’re pursuing right now, but don’t want to risk feeling exposed. The great news is if you are in this space and feeling these things, it means you are ready! You may not know how to do it yet or how you want to structure it, or even what you’ll say, but deep down, you know that it’s time to make a move.

No matter what profession you’re in or what you do, everyone can use video to enhance their work. You can use it to connect to others around the world that you couldn’t otherwise, or to go deeper into a topic than ever before.

You’ve seen everyone else get out there and use video to direct people to their websites, products, or services. Influencers get paid from their videos, as well as online classes selling like hotcakes. People are using it to explain, inform, teach, and make an impact.

You probably have a million questions running through your mind, like, Where do I start? I feel overwhelmed. I don’t even know if I should stand or sit in my videos! What platform do I use?

Your mindset may be I need to lose a couple of pounds or do Botox, or I need to stop smiling the way I do or tilting my head when I talk.

You’re beating yourself up over trying to figure out where to get started and how to look your best while doing so.

Maybe you didn’t grow up with social media and didn’t post when you were younger, so now you feel like it’s a foreign language to try and figure out. Or maybe you feel like all this technology is just for the birds and there is no way to keep up with it all. What is TikTok? Do I really need it? What programs do I really need to buy and why?

Many of you are struggling with the stress of video because you don’t have an infrastructure to use. You don’t have a direction. The other books you’ve seen talk a little about each medium, but aren’t getting to the heart of the matter. Let’s start simple: you want to own your voice and personality. Next, you want to get better quality videos and equipment. Eventually, you want to film an online class, an event, a workshop, or even a retreat with better quality videos. You want to grow and by gosh, you are so ready!

You are ready to scale your business, get more clients, get more leads, and make more of an impact. You are ready to tell your truth in a way you have never done before. You are ready to empower yourself by making a choice to use video.

You know you are going to the next level because you want to live up to your potential and be the very best you that you can be. You know video can help your service or product get to more people. You are going to find out even more reasons why you chose this book later, but for now, this is where you’re at.

Afraid of Video? You’re Not Alone!

I help clients grow their businesses using video. This isn’t a book about breaking down analytics or other things frame by frame. Instead, it will cover pretty much everything concerning video that you’re going to need.

If you picked up this book, then you probably want your clients to see and hear you a bit more so that you can really help them with their problems. You also want people you haven’t even met yet to get the help they need and you know video is the way to go about that.

Even if you have been doing video for a while, this book will help you go more in-depth with it and make things a lot clearer. It will empower you to get better at choosing the right words, using the right tone, and pacing yourself. It will force you to get better at breathing and to increase the vibration of your voice to really attract those that are ready for you.

My client Hilary was so stressed about using video that when she first started working with it, she called me with so much anxiety in her voice. Celeste, I’m around fifty years old and I don’t know anything about video. I don’t know what camera to buy, or how to do my makeup and hair. I feel exposed and stupid because I do workshops and speak to groups, but to start recording scares me out of my wits. Something happens to me when that record button goes on.

What I discovered is she wasn’t alone. There were more and more people out there

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