Business Today

1 min. di lettura

Nestle India’s websites Maggi.in and Asknestle.in have lots of recipes that are easy to cook and nutritious. Asknestle’s focus has been immunity-building recipes, which has attracted 1.2 million engagements in the last few weeks Godrej Consumer Produ

Smart Photography

3 min. di lettura

Photography has always been a beautiful art form to fuel one’s imagination and a wonderful way to express artistic flair and varied emotions. Over the past few years, photography has become a strong medium of creative expression and discourse. In Ind

Woman's Own

3 min. di lettura

Taut stomachs, effortlessly perfect skin, hair and makeup, their pictures are enough to stop any serial-scroller in their tracks. But then that’s exactly the job of many ‘influencers’. They can promise that this unrealistic goal – a flat tummy, white

India Today

2 min. di lettura

Becoming a social media influencer is, in some ways, more difficult than completing an engineering degree or an MBA-mainly because there are no set rules for success on the internet. That said, here are some points to note if you're looking to be an

The Guardian

8 min. di lettura

From Gyneth Paltrow to Trump, today’s stars speak directly to their fans. But are they really controlling their message?

Healthy Food Guide

1 min. di lettura

The highest-paid YouTube ‘influencer’ last year was an eight-year-old who earned $35 million. When looking for videos for young children, many adults turn to those by ‘kid influencers’ — children whose parents film them playing with toys, celebratin

Military Trader

4 min. di lettura

Much of what we collect today isn’t exactly “high tech.” Even with items associated with the newest branch of the military — the U.S. Space Force — this isn’t likely to change. However, technology has certainly impacted the military collectibles hobb

NPR

2 min. di lettura

With the hashtag #ikdoenietmeermee ("I no longer participate"), several musicians and influencers said on social media they were opting out of campaigns to promote social distancing and face masks.

You South Africa

8 min. di lettura

THE most-downloaded app of 2010 made the photographs you took on your phone look way cooler. Vintage-effect filters, artful vignettes and a square-frame layout gave your ordinary snaps a pleasingly nostalgic Polaroid appeal. But 10 years later, barel

Beijing Review

5 min. di lettura

Recently, Tamdrin, a 20-year-old Tibetan herdsman from Litang County, Garze Tibetan Autonomous Prefecture, Sichuan Province in southwest China, has become a hit online thanks to a 10-second video. Tamdrin smiles sweetly in the video. The video has go

India Today

3 min. di lettura

For the first few weeks of the COVID-19 lockdown, Karuna Ezara Parikh barely posted anything on her Instagram account. She didn’t feel like creating content about things that did not resonate with her. But then she started writing about poetry and bo

Nashville Lifestyles Magazine

3 min. di lettura

Anyone who’s ever logged into Instagram (or any social media platform) knows how large and how influential the influencer community has become. Fashion, home décor, cleaning products, delivery services, you name it—brands love to partner with these o

AdNews

3 min. di lettura

I’m influenced by authenticity, which is why I hate most influencer marketing. Influencers are big right now. Literally half of them have big muscles or big boobs, or sometimes both. What many aren’t big on though is believability. Brands need to be

It GiRL

2 min. di lettura

Addison Rae stumbled upon TikTok, after she saw some of the kids she used to babysit downloading and using the app. She decided to try it herself – and the rest is history! “When I first downloaded TikTok, it was kind of as a joke,” she says. “I actu

Malaysia Tatler

7 min. di lettura

“Regina George is flawless. She has two Fendi purses and a silver Lexus. I hear her hair’s insured for US$10,000. I hear she does car commercials ... in Japan. Her favourite movie is Varsity Blues. One time, she met John Stamos on a plane and he told

NZ Marketing

3 min. di lettura

Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Youtube – the social media options are proliferating to the point where advertisers don’t know where to start. Promoting and building an audience in the social space can be difficult. And g

This Week in Asia

3 min. di lettura

Gone are the days when Indonesian investors would flick through newspapers or news portals to identify investing trends, or even tune in to Bloomberg or CNBC to keep an eye on stock tickers. Now, beginners such as Rifky Adina Irawan go straight to T

Pick Me Up

3 min. di lettura

As Instagram’s popularity has soared over the last decade, with it a whole new industry has come into the spotlight. The online world of Instagram influencers is now big business. Simply put, an influencer is a person with the ability to influence pe

Woman's Own

1 min. di lettura

Yasmin Musker, Corporate and Commercial Solicitor at primaslaw.co.uk, says: ‘It’s no secret that influencer marketing is at the forefront of social media, and brands recognise the power of influencers to promote and share their products. Influence

ELLE Australia

4 min. di lettura

in April last year, legendary haircare brand Marc Anthony saw a mysterious uptick in the sales of its Strictly Curls curl-defining lotion, from a collection that launched in 1997. After doing some digging, the brand found that the spike was due to th

TechLife News

1 min. di lettura

British regulators said that Instagram will clamp down on “hidden advertising” by social media influencers. The Competition and Markets Authority said Instagram’s owner Facebook has committed to tightening policies to restrict influencers who don’t d

Pick Me Up

1 min. di lettura

Topping the list for the most followed virtual influencer is Lu do Magalu. With more than 14 million followers on Facebook, close to 5 million followers on Instagram, more than 2 million YouTube subscribers and over 1 million followers on Twitter and

Apple Magazine

1 min. di lettura

British regulators said that Instagram will clamp down on “hidden advertising” by social media influencers. The Competition and Markets Authority said Instagram’s owner Facebook has committed to tightening policies to restrict influencers who don’t d

Beijing Review

5 min. di lettura

With the novel coronavirus disease (COVID-19) pandemic effectively under control in China, the country’s economic activity is expected to recover soon. However, many farmers are struggling to offload agricultural products that were hard to sell durin

Horse & Hound

6 min. di lettura

YOU only need to read H&H’s “All in a day’s work” series to appreciate the enormous diversity of jobs that exist in today’s equestrian world, from specialist estate agents and insurance underwriters to influencers and horse hairdressers. But how do y

CKGSB Knowledge - China Business and Economy

7 min. di lettura

From early morning until she turns in for the night, Melilim Fu is online. Armed with four smartphones, the 27-year-old spends most of her day posting furiously to her social media feeds: live-streams, beauty tips, video tutorials, photos, articles a

Woman NZ

6 min. di lettura

She’s one of New Zealand’s original influencers, who, at the peak of her social media success, earned a six-figure salary, was invited to every party in town and received package after package of free products every single week. If it sounds good, it

The Independent

6 min. di lettura

Celebrated as one of London’s top “foodies” on Instagram, Clare Every, a vegan influencer known as @thelittlelondonvegan, can remember a time when finding vegan content online was something of a challenge. “The vegan scene is almost unrecognisable fr

Fast Company

11 min. di lettura

The beloved photosharing app stumbled earlier this year in launching IGTV, its YouTubelike product. Now, Instagram’s founders are gone, and its parent company (Facebook) is getting antsy: Somebody’s got to get that play button to work. The 30-year-ol

NZBusiness and Management

6 min. di lettura

Anyone who read the media reports last month about top Chinese live-streaming celebrity Viya facilitating close to $30 million in sales of New Zealand product in four-and-a-half hours on Alibaba’s online shopping website Taobao, would have been under