Saturday Star

In the swim of technology

PENNY Heyns knows all too well how important it is to build a personal brand on an international level.

Now the legendary swimmer is on a mission to help South Africa’s aquatic athletes unlock commercial opportunities in the build-up to the Tokyo 2020 Olympic Games.

“As a former Olympic champion, I can firmly attest the fact that although building your profile as an international athlete is important, the true value will be evident as you pursue your post-pool career.

“Today’s athletes are blessed with the potential that technology affords them. They are

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