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    Lettering From A to Z: 12 Styles & Awesome Projects for a Creative Life (Calligraphy, Printmaking, Hand Lettering)
    Lettering From A to Z: 12 Styles & Awesome Projects for a Creative Life (Calligraphy, Printmaking, Hand Lettering)
    Lettering From A to Z: 12 Styles & Awesome Projects for a Creative Life (Calligraphy, Printmaking, Hand Lettering)
    Ebook270 pages1 hour

    Lettering From A to Z: 12 Styles & Awesome Projects for a Creative Life (Calligraphy, Printmaking, Hand Lettering)

    By Phawnda Moore

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    About this ebook

    Selling Points
    • Phawnda's limited edition release for the National Calligraphers Guild was selected as a 2019 winner by Next Generation Indie Book Awards, in gift / specialty / novelty books, one of 70 categories.
    • This book will appeal to an audience of women (and some men) over 40, often retired professionals, who now have more time for personal creativity.
    • The book could be featured in retail displays for new books, art products, stationery, holiday gifts, home design, and crafting.
    • It could be a resource for teachers (including home schooling), retirement home activities, libraries, gift shops and bookstores.
    • Community group leaders will find projects that are helpful in recognizing volunteers or planning events.
    • Wedding vendors will be able to offer unique personalization for their events.
    • Small business owners can easily learn professional skills to promote their products
    LanguageEnglish
    PublisherTMA Press
    Release dateOct 27, 2020
    ISBN9781642503838
    Lettering From A to Z: 12 Styles & Awesome Projects for a Creative Life (Calligraphy, Printmaking, Hand Lettering)
    Author

    Phawnda Moore

    Phawnda Moore has been creating with words and images since the mid-1980s. Her first lettering book was selected as a winner in the 2019 Next Generation Indie Book Awards. She was a contributing writer on Empty Easel for 3 years and has written, edited, and designed more than 100 published books, blogs, and articles including for Bound & Lettered, Letter Arts Review, Paper & Ink Arts, Mendocino Arts and TombowUSA. She’s a member of the online calligraphy group Scribbled Lives and several U.S. calligraphy guilds. Phawnda received national awards for her creative work at county and state offices of education, including a Clarion Award from The Association for Women in Communications and two from the National School Public Relations Association. Her original alphabet, Letters by Phawnda, was licensed by Chameleon Art Products in the U.K. Formally trained as a graphic designer, Phawnda’s organic lettering art has been printed on apparel, home decor, wedding invitation suites and canvas banners for fundraisers. She has taught calligraphy in-person for 25 years, where students from 9 to 90 inspire each other as they mix and mingle letters, colors and shapes. Phawnda lives in beautiful Northern California with her husband, Ron.

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      Book preview

      Lettering From A to Z - Phawnda Moore

      Copyright © 2020 by Phawnda Moore.

      Published by Mango Publishing Group, a division of Mango Media Inc.

      Cover Design: Elina Diaz

      Cover Photo/illustration: Phawnda Moore

      Layout & Design: Elina Diaz

      Mango is an active supporter of authors’ rights to free speech and artistic expression in their books. The purpose of copyright is to encourage authors to produce exceptional works that enrich our culture and our open society.

      Uploading or distributing photos, scans or any content from this book without prior permission is theft of the author’s intellectual property. Please honor the author’s work as you would your own. Thank you in advance for respecting our author’s rights.

      For permission requests, please contact the publisher at:

      Mango Publishing Group

      2850 S Douglas Road, 2nd Floor

      Coral Gables, FL 33134 USA

      info@mango.bz

      For special orders, quantity sales, course adoptions and corporate sales, please email the publisher at sales@mango.bz. For trade and wholesale sales, please contact Ingram Publisher Services at customer.service@ingramcontent.com or +1.800.509.4887.

      Lettering from A to Z: 12 Styles & Awesome Projects for a Creative Life

      Library of Congress Cataloging-in-Publication number: Has been requested

      ISBN: (print) 978-1-64250-382-1, (ebook) 978-1-64250-383-8

      BISAC category code: ART003000, ART / Techniques / Calligraphy

      Printed in the United States of America

      Table of Contents

      Part I: Greetings

      Part II: Getting Started in a Creative Life

      Chapter 1: In the Beginning…

      Chapter 2: Inspiration and Motivation

      Chapter 3: Dive into Learning

      Chapter 4: Lettering 101

      Chapter 5: Two Guiding Words

      Chapter 6: Mindful Practice

      Part III: Models for 12 Styles, Layout & Design, and Color

      Chapter 7: Handwriting

      Chapter 8: Faux Calligraphy

      Chapter 9: Mail Art Design

      Chapter 10: Rainbow Lettering

      Chapter 11: Monoline Casual

      Chapter 12: Uncial Calligraphy

      Chapter 13: Italic Calligraphy

      Chapter 14: Pointed Pen Script

      Chapter 15: Brush Lettering

      Chapter 16: Lively Versals

      Chapter 17: Nature Walk Lettering

      Chapter 18: Drawn Lettering

      Chapter 19: Letters by Phawnda

      Chapter 20: Letterspacing and Page Design

      Chapter 21: Design Elements and Principles

      Chapter 22: Understanding Color

      Part IV: Tutorials for Projects and Interesting Stuff A to Z

      Chapter 23: Alphabet History

      Chapter 24: Barcode Art Books

      Chapter 25: Comfy Writing Tools

      Chapter 26: Dotted Drawing

      Chapter 27: Erasers

      Chapter 28: Flourishing

      Chapter 29: Gifts

      Chapter 30: Holiday Cards

      Chapter 31: Illustrating with Calligraphy Tools

      Chapter 32: Journal Pages

      Chapter 33: Kitchen Projects

      Chapter 34: Layout Basics

      Chapter 35: Monograms

      Chapter 36: Name Techniques

      Chapter 37: Organizing Your Studio

      Chapter 38: Proportional Scale

      Chapter 39: Quotes

      Chapter 40: Rubber Stamps

      Chapter 41: Space (Negative)

      Chapter 42: Tea for Background Papers

      Chapter 43: Unusual Surfaces

      Chapter 44: Volunteering

      Chapter 45: Washi Tape

      Chapter 46: Xercise

      Chapter 47: Yard Art

      Chapter 48: Z Quilt

      Part V: Thank You

      Part VI: Resources, Books, and Lettering in Community

      About the Author

      Part I

      Greetings

      It is said that life is more meaningful—and that we live longer—if we find something we’re keenly interested in and connect to it. I hope that’s true for all of us!

      As a calligrapher, writer, editor, and instructor, my life paths lead to connections with kindred spirits. I’m grateful for the many experiences of working together as we’ve created art in words and images. Writing Lettering from A to Z: 12 Styles & Awesome Projects for a Creative Life has allowed me to revisit those memories and include some of them for you.

      My instructors taught me patience because good lettering takes time. The most important thing is to slow down, get comfortable, and just begin. In quiet solitude, focus, wonder, experiment, seek your own path, and enjoy the process! There’s a kind of magic in this: we grow, learn new things, and discover who we are.

      I have observed these benefits for many years as I’ve had the pleasure to teach mostly retired professionals. Their questions and ideas are reflected in my workshops and in this book. Once a commercial graphic designer for printed projects, I now have the privilege to share some of that experience and work on a personal level with the nicest people I’ve ever met.

      Perhaps you have a stack of blank cards or have saved a loved one’s handwriting—and now you want to send keepsakes of your own. This book is written for you, beginning to intermediate creatives, who seek traditional influence and practical instruction to make everyday things beautiful and memorable. Hand lettering can heal, celebrate, send love, recognize, mourn, and let be. In the big picture, these are all opportunities that matter in the gift of life.

      I hope Lettering from A to Z: 12 Styles & Awesome Projects for a Creative Life enlightens, educates, and encourages you. Think of it as a journey; start and stop with me along the way… Let’s begin!

      Part II

      Getting Started in a Creative Life

      Chapter 1

      In the Beginning…

      You and I (and everyone) have a beginning, and—here’s the best part—98 percent of us were born creative.

      This topic was researched in 1968 by Dr. George Land, who led a five-year observation of 1,600 children. He tested the same group of children at ages five, ten, and fifteen—and as adults. At age five, a mighty 98 percent were creative.

      But at age ten, it dropped to 30 percent; at age fifteen, down to 12 percent; and as adults, just 2 percent. Some resources give a slightly higher percentage for adults’ creativity than Dr. Land’s study, with a high of 8 percent.

      Creative adults, compared to the general population, are known to have unique traits. One of these is curiosity. If you find that you’re more curious than others, you may wonder why. In school, you might have been the one to ask why while your classmates silently looked on. I remember asking a friend in kindergarten why her mother pinned a spotless lace handkerchief, folded in quarters, on her jacket every day!

      We can learn much from children. I’ve had the opportunity to teach both gifted students (grades four and five) and incarcerated young adults (age sixteen and older) in a collaborative lettering design for a holiday card. The goal was for each student to make a single stroke of a letter with one tool and color, and then it was the next student’s turn.

      Although both groups had the same assignment, the results were wildly different. The incarcerated students were excited to do art, but lacked the focus and trust to collaborate. I felt very sad when I collected their projects. The art indicated their natural creativity was quite low, most likely because of their difficult lives.

      In contrast, the younger students’ instinctive participation far exceeded my expectations.

      Here’s what the fourth and fifth graders made:

      My experience supports Dr. Land’s theory that many adults lose their natural creativity because they’ve learned noncreative behavior. Sometimes folks sigh, I’m just not creative. But

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