news bites
May 10, 2020
2 minutes
Text: Dan Winter.
Does touch change taste?
The touch-sensation from the sleeve on your coffee cup could be affecting your perception of the brew’s taste. Coffee drinkers sipping out of cups with 12 different sleeves found cardboard gave stronger bitter flavours, towel sleeves seemed to deliver sweeter and creamier tastes, and linen sleeves offered stronger salty sensations. Food Quality & Preference, 2020
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