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    4 Ways for B2B Businesses to Keep Their Customers

    Mar 29, 2017 4 minutes
    BY BEVIN MAGUIRE & JANE HISCOCK
    Look for opportunities to learn more about the client’s professional interests and goals. If you know what the client hopes to accomplish, you can find ways to help them do it.

    According to Gallup, only 29% of B2B customers are engaged with the companies they do business with. Let that sink in. That means 71% of your customers are unlikely to be committed to sticking with your company or, even worse, are actively seeking to move their business elsewhere.

    This problem is not new. Too many companies ignore the voice of the customer, blast cookie-cutter emails to all the

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