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  • ThinkSales

    Build Marketing Operations Muscle

    Jun 17, 2018 2 minutes
    BY ERIC BARIE

    Data is everywhere. Channels are exploding. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the ‘show me’ era. Marketing leaders can’t do this alone; you need muscle in your marketing operations capability.

    Having the right plans, people, and means of production is

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