AIR FORCE
One evening last September, 250 guests packed Catch Steak, the slick New York City Meatpacking District hotspot. As the deejay spun, a bevy of A-listers including Spike Lee, Michael Strahan, Cuba Gooding Jr. and Les Twins ate, drank and grooved. But the supernova amidst the stars was the one-and-only Michael Jordan, five-time NBA MVP, six-time NBA champion, owner of 10 NBA scoring titles, and according to ESPN, among others, the greatest athlete of the 20th century.
The occasion on this night had nothing to do with sports, however. The bash was the official launch party for Cincoro Tequila, the all-new ultra-luxury. “We discovered we all had this shared passion for tequila and we saw an opportunity in the market.” By the night’s end, the seeds were planted for Michael Jordan to get into the tequila business.
