Dairy in danger

Multiple studies, research organisations, and industry bodies have come to the consensus that by 2050, demand for coffee will double while suitable land for production will fall to half of what it is today.

The turning point, however, will come much sooner. With no investment, World Coffee Research says 2040 will mark the fall of production, as retail price rises halt or reverse the industry’s year-on-year consumption growth.

Many in the industry have pushed to take action on this issue, whether that’s through programs, research, or raising awareness, but the threat extends beyond coffee supply.

Without milk, the Australian industry wouldn’t be able to make and sell the milk-based coffee it’s known for, which makes up roughly 80 per cent of café beverage orders according to the