Brands With A Social Voice
Taking a stand on sensitive issues is risky but necessary to win customer loyalty
by Sonal Khetarpal
Sep 02, 2019
3 minutes
Food aggregator and delivery company Zomato recently won hearts for its stand against an unusual demand. The Gurgaon based firm refused to appease a customer demanding that a Hindu delivery boy bring in his order. Taking a courageous stand unlike most brands, which prefer to stay mum on sensitive issues Zomato tweeted it does not discriminate on the basis of race or religion. "Food doesn't have a religion. It is a religion," it said. From celebrities and politicians to common people,
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