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    Social Media Marketing in 2019 Your Personal Branding Guide to YouTube, Facebook Ads, Instagram, Twitter, Pinterest, SEO - Digital Advertising Secrets to Become an Influencer and Build Small Business: Influencer in Digital Marketing - Strategy to Building a Brand for Small Businesses and Solopreneurs, #1
    Social Media Marketing in 2019 Your Personal Branding Guide to YouTube, Facebook Ads, Instagram, Twitter, Pinterest, SEO - Digital Advertising Secrets to Become an Influencer and Build Small Business: Influencer in Digital Marketing - Strategy to Building a Brand for Small Businesses and Solopreneurs, #1
    Social Media Marketing in 2019 Your Personal Branding Guide to YouTube, Facebook Ads, Instagram, Twitter, Pinterest, SEO - Digital Advertising Secrets to Become an Influencer and Build Small Business: Influencer in Digital Marketing - Strategy to Building a Brand for Small Businesses and Solopreneurs, #1
    Ebook110 pages56 minutes

    Social Media Marketing in 2019 Your Personal Branding Guide to YouTube, Facebook Ads, Instagram, Twitter, Pinterest, SEO - Digital Advertising Secrets to Become an Influencer and Build Small Business: Influencer in Digital Marketing - Strategy to Building a Brand for Small Businesses and Solopreneurs, #1

    By Mc Gray John

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    Read preview

    About this ebook

    If you want to discover how to DOUBLE your income by expanding your Social Media Outreach in 2019 and beyond, even if you are a total beginner then keep reading 

    Stop. If you ever want to attract more leads and customers you need to stop doing random acts and consider them marketing.

    Maybe you spent the last months researching and creating the best product you could have. But the launch day came and nothing is happening. Nada. Silence.
    You only heard crickets every time you checked your social media page. Every time you made a new post. Every time you tried to attract a potential client no one seems interested. Even if you have the best possible product.


    Maybe you came to the conclusion that they hate you. Or they are just not interested.

    Most entrepreneurs find marketing online very difficult and time-consuming. Most of them find social media over complicated and impossible to walk through.
    Smart Insights states: "80% of the companies believe they have an excellent social media presence, but according to customers, only 8% actually do".

    But, for you, it does not have to be this way!
    In fact, with this book, you will find it's never been easier!

    Due to the practical examples, special techniques and trends, you will achieve your social media objectives faster and easier than ever before. Even if you never posted anything online, or everything you posted till now had no impact whatsoever on your target audience.

    You deserve to know the secrets in this book! 

    Here you will discover: 
     

    • How to make your content seem especially tailored for your customers like no other brand

    • How to get more leads by spending LESS on Facebook advertising

    • How to cash into Social Media trends few entrepreneurs know about

    • The one most important thing you need to do to guarantee your success

    • Simple and efficient ways to build a strong brand on Social Media in 2019

    • Where to focus your time and energy so that you use the 80/20 rule to your advantage

    • Secrets on how to structure Instagram posts for maximum engagement


    and so on

    So, even if radio silence is all you've got so far, even if you've only had epic fails or you don't know how to start a business Facebook page or Pin anything, this book will show you easy to follow tips that will make you a Social Media Wizard in no time at all. But, perhaps even more importantly, it will show you how you can dominate your niche now and for years to come.

    In this book, there are only included little known strategies that work today. You can be sure we left the unimportant stuff out.

    So, if you're ready to become THE brand in your niche and attract clients on autopilot, this book is all you need. 

    LanguageEnglish
    PublisherMc Gray John
    Release dateAug 21, 2019
    ISBN9781393411765
    Social Media Marketing in 2019 Your Personal Branding Guide to YouTube, Facebook Ads, Instagram, Twitter, Pinterest, SEO - Digital Advertising Secrets to Become an Influencer and Build Small Business: Influencer in Digital Marketing - Strategy to Building a Brand for Small Businesses and Solopreneurs, #1

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      Book preview

      Social Media Marketing in 2019 Your Personal Branding Guide to YouTube, Facebook Ads, Instagram, Twitter, Pinterest, SEO - Digital Advertising Secrets to Become an Influencer and Build Small Business - Mc Gray John

      Introduction

      Thank you for choosing this book. If you are eager to learn about social media marketing, then you have come to the right place.

      Throughout this book, we will discuss all things social media. In particular, we are going to focus on how you can get a leg up on your competition in the business world. Often, the business world is ruthless. Competition is fierce and unrelenting.

      Does that mean you have to be a heartless villain in order to get ahead in the business world?

      Hardly!

      With modern communications media, the world has not only gotten smaller but also faster. We now have instantaneous communication in which we are able to connect with others thousands of miles away in a matter of seconds.

      As such, social media has truly become a miracle of modern science.

      But in the business world, social media has also been quite a revolution. We now have access to an unlimited stream of clients all over the world. We can now get our message out in a matter of moments and have it be seen by millions just as quickly.

      But to the novice or inexperienced business owner an executive, navigating the waters of the social media sea can be daunting and quite intimidating.

      But fear not. We will take a step-by-step approach in which we will discuss how you can learn to navigate these waters and make the most of your value proposition. In essence, your value proposition if the value you are creating for your customers. This proposition is represented by your brand. Consequently, your brand is what your customers see.

      That is why any communication you have with your customers must be about your brand and what your brand has to offer. Bear in mind that social media marketing is about getting your message out there: how your value proposition, as represented by your brand, will alleviate your customer’s pain points.

      However, you must be careful to ensure that you are not selling anything.

      What a minute, you’re not selling anything?

      Of course not!

      Think about it. How do you feel when you are constantly approached by salesmen looking to hit you up with their products?

      I am sure you will be turned off after a while.

      That is exactly how your customers feel.

      If you don’t sell them anything, they will feel like they are having a conversation with your brand. This interaction will enable you to position your brand in the mind of your customers without actually pushing anything on them.

      After all, sales is a completely different animal.

      But where to begin?

      When you set out on your social media conquest, the first place to start is by setting realistic targets and goals. It’s okay to shoot for the moon, but it is often difficult for new brands to actually reach the moon.

      By setting realistic goals, you will be able to track your brand’s traction as you begin to interact with your customers. Later in this book, we will have an in-depth discussion on how to establish the right kinds of goals.

      As you start off with your brand, it’s easy to get caught up in the whirlwind of social media. Often, business owners and executives have a hard time differentiating their personal stake in social media with that of their brand’s. This is why I always advise folks to enter different personas when engaging in social media.

      A common mistake that novice social media marketers make is to link their personal life and profiles to that of their business’. This is a mistake since your brand should have its own voice. Unless you are the brand, your personal voice can end up overshadowing that of your brand’s. Needless to say, this can lead to confusion among your followers.

      Can you think of a time when an individual’s remarks and opinions derailed a company’s business model?

      Consequently, you need to put yourself in your customer’s place. When you think as they would, you will see that customers not only have short attention spans, but they also have an insatiable appetite for value. If you can’t deliver value to your customers, you will be dead in the water.

      Telemarketers know this all too well.

      During a typical sales call, customers tune out after 30 seconds.

      30 seconds!

      So, if you can’t help your customers see the value in your brand within 30 seconds, your chances of making progress will be slim to none.

      This is why the most successful social media marketers are able to focus on their strengths, work around their weaknesses and deliver quality content time and again. If you are able to develop this momentum, your brand will gain considerable traction in benefit of the products your brand offers to customers.

      So, let’s dig in and see how you can turbocharge your brand’s social media presence.

      Chapter 1: The Importance of Social Media and How You Will Earn from It

      Unless you have been living under a rock for the last 10 years, you will agree that social media has taken over every aspect of our lives.

      We use social media to connect with friends and family, reestablish long-lost relationships, get news and share information at blazing speeds.

      In the days of snail mail, reaching customers was a long and arduous process. It wasn’t easy nor practical to reach audiences unless you had the means to invest in large marketing campaigns based around newspapers, television, and radio.

      And even if you could advertise on such media, your outreach was minimal.

      Newspapers and radio were traditionally local thereby limiting your audience to a circumscribed geographical area. In addition, television networks were mostly broken up to local affiliates which meant that you needed to buy into the local market which you want to reach. Often, smaller companies would be priced out of the larger markets as these markets generally carried a higher premium for advertisers.

      The internet changed all that.

      With the internet, the little guy has a fighting chance.

      If not for the internet, Jeff Bezos would still be selling stuff out of his garage, and Mark Zuckerberg would be playing computer games with his friends at college.

      The internet has literally made mountains out of molehills. So, if visionaries such as Jeff Bezos and Mark Zuckerberg could do it, so you can. The only difference between them, and you are focus and determination.

      Initially, social media was conceived as a means of communicating individuals. Facebook, for instance, was born out of an idea to keep friends connected while they had different classes. As the concept of social media grew and thereby became a widespread phenomenon, brands and marketers quickly caught on to the potential that social media had in advertising their products and services.

      This led to the explosion of social media platforms such as Facebook, Twitter, and YouTube.

      Social media offered an opportunity never before seen in the business world.

      Large brands began cashing in on this newfound access to millions of customers while smaller brands were able to find a niche for themselves.

      One such example is eBay. eBay grew out of a simple idea of auctioning items that could be sold among peers. Eventually, eBay grew into a formidable online merchandising site.

      The same goes for Amazon. Amazon was born out of offering a retail shopping experience to the average customer with the difference that all shopping would be done online and not in a brick and mortar shop. Amazon is now a juggernaut of the retail industry with a market cap of billions of dollars a year.

      Yet, social media offers marketers much more than just access to their existing customers. Social media offers access to potential customers, that is, folks who currently do not consume a brand’s products and services but may be inclined to do so at some point.

      This is why I always underscore the fact that

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