How can academics respond to the rise of social media? Or should they respond at all? In Social Media for Academics (Sage, 2016), Mark Carrigan, from the Centre for Social Ontology, offers an informed and reflective take on social media, with some practical guidelines for academics. The book introduces key concepts, such as digital scholarship, social media and ‘the public’, alongside discussions of specific platforms including twitter (Mark himself tweets @mark_carrigan). The book is not only a guide for academics who are interested in social media, as it considers the impact of new media forms on scholarship itself, with considerations of academic identities, academic networks and relationships, as well as the benefits and risks of embracing social media.The book is essential reading for any academic seeking an informed understanding of both the ‘how to’ and, perhaps more importantly, the ‘why’ and ‘what’ of social media for academics.

Dave O’Brien is the host of New Books In Critical Theory and is a Senior Lecturer in Cultural Policy at the Institute for Cultural and Creative Entrepreneurship, Goldsmiths College, University of London. His research covers a range of areas between sociology and political science, including work on the British Civil Service, British Cultural Policy, cultural labour, and urban regeneration. His most recent books are Cultural Policy: Management, Value and Modernity in the Creative Industries and After Urban Regeneration (edited with Dr Peter Matthews). He tweets@DrdaveobrienLearn more about your ad choices. Visit megaphone.fm/adchoices