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The Power of Persuasion (SOP55): Persuasion expert Robert Cialdini, PhD, talks about his formidable body of work developing and understanding what he calls the six universal principles of influence.

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Persuasion expert Robert Cialdini, PhD, talks about his formidable body of work developing and understanding what he calls the six universal principles of influence. Help us learn more about you. Please take our audience survey at http://www.apa.org/sopsurvey

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