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Podcasting's Most Frequently Asked Questions

Podcasting's Most Frequently Asked Questions

FromSchool of Podcasting - Plan, Launch, Grow and Monetize Your Podcast


Podcasting's Most Frequently Asked Questions

FromSchool of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

ratings:
Length:
67 minutes
Released:
Jul 20, 2015
Format:
Podcast episode

Description

Today I will answer the questions that I receive on a regualr basis. 
 
Podcasting News:
Popular Science has launched a Podcast caled Futuropolis
Salary.com listed "On Air DJ" as one of the the top 12th jobs on the brink. Speaking of that, CBS Radio eliminated more than 200 positions in companywide layoffs this week, including an unconfirmed number in Chicago
Ira Glass now owns This American Life. The interesting thing is this artcile mentions that he has 22 employees.  In March 2014, This American Life ended its relationship with PRI, who had served as the show’s distributor since 1997, flexing its muscles in a way that suggested long-running intent towards independence. Speaking of employees on the latest "But wait theres more" episode of Startup, Alex Blumberg states that he has a staff of 19 people to produce three pdocasts and they are making 2 milloin dollars this year (and spending 2 million).  
FREQUNETLY ASKED QUESTIONS
How much does it cost to start one?
$91 Mic, Stand, Pop filter
$60 Mixer
$20 Libsyn (use the coupon sopfree)
$8 Hostgator
$60 Artwork
$24 Intro MRC
$263
 
Xbox One, 500GB Hard Drive $342
 
What Microphone
The Audio technica 2100, 2005, or a Electrovoice RE320. I hear good things about the Heil PR40 as well. I like the EV RE320 as no matter where my mouth is, the tone doesn’t change (with other microphones the close you get the bassier it gets).
 
How Long Should it Be?
As long as it should be, and not a minute more. Vallery Geller in the book Beyond Powerful Radio says, “There is no such thing as too long, only too boring.” This is proven by Dan Carlin’s Hardcore history which can run around 3 or 4 hours and published irregularly.
 
How Often Should I Publish
As I previously mentioned Dan Carlin’s show, you should publish a podcast that consistently delivers value, and impacts your audience. However, if you can establish a schedule that your audience can count on, they will make you part of their routine. My advice is record a few test shows so you can fully understand the work it takes to create a podcast, THEN pick your publishing schedule. While you will hear people talk about doing multiple episodes a week, keep in mind these are multiple shows that deliver value.
 
Where do I get Music For My Show?
Podcasting-Resource.com
I like Audio Jungle
 
Can I play Music in My Podcast?
No. Not Legally?
Do People do it? Yes
Will it get you banned from iHeart Radio? Yes
 
What’s the Best Media Hosting?
Libsyn Great stats, ease of mutli location publishing.
Blubrry - Great Stats, Ease of Publishing your podcast
Spreaker - Good stats, built in audience.
Podbean - OK Stats,
 
Can I Use my Web Host as My Media Host?
You can, but should you? No.
Listen to SDR Show. It took him 6 weeks to get shut down.
 
How Many Downloads Should I Have?
Take the value the value you provide and multiply it by the effort your put forth to promote it, and there is your number. For the average Joe, it should be between 10 and 200 downloads per episode.
Here are my download numbers:
Ask the Podcast Coach 250
Jillian Michaels Fan Cast 2000
Building a Better Dave around 300
Marketing Musician 600
Weekly Web Tools 325
SOP 1600
Feeding My Fatih 150
Wost Podcast Ever 10
 
How Do I Grow My Audience?
Figure out who your audience is
Make content people want to talk about that impact them
Go to where they
Make friends
Tell them about your Podcast
Make it easy to share
 
Sounds like a lot of work.
Simple, not easy.
 
If I Write a Review for you in iTunes will you Review Me?
Why are you asking a stranger to review your show, why not ask your audience?
 
No, I mean I want you to Review my podcast?
See podcastreviewshow.com
 
Should I Buy?
A Mixer?
Do you have more than one person in the room with you?
Are you adding music and sounds live?
Are you interviewing people over skype?
YES
 
How Do I Record Skype or Interviews without getting too Technical
Ecamm Call Recorder schoolofpodcasting.com/callrecorder
Callburner on the PC. schoolofpodcasting.com
Released:
Jul 20, 2015
Format:
Podcast episode

Titles in the series (100)

Established in 2005 if you want to learn about podcasting this is the show for you. It's been described by many as the most entertaining and unique of all the "Podcast About Podcasting." Dave Jackson gets to the point and talks about podcasting. This could ways to plan a successful launch that will get you ranking high in iTunes, finding the best gear on a budget, developing content that leaves people wanting more. He has been helping people understand technology and has been called "The Analogy King." His style is "edutainment" and you will always walk away with useful knowledge and insights. Dave Jackson is the original, and if you don't like the first episode you hear - give him two more and he'll change your mind.