35 min listen
Unavailable
Currently unavailable
309: Flashback -Engagement: Marketing 2.0 w/ Jill Rowley
Currently unavailable
309: Flashback -Engagement: Marketing 2.0 w/ Jill Rowley
ratings:
Length:
31 minutes
Released:
Mar 14, 2019
Format:
Podcast episode
Description
Marketing in today’s world is all about engaging with a potential buyer. Or at least it should be. But too often, a seller simply automates the process. There’s no trust, no knowledge and no value to the buyer. How many times have we all received an unsolicited email from someone who clearly sent out that same email to a thousand other buyers? How did you feel? Probably the same way our latest guest, Jill Rowley, former Chief Growth Officer for Marketo feels about those emails. Jill came on our show to tell us about engagement -- a whole new marketing philosophy.
Released:
Mar 14, 2019
Format:
Podcast episode
Titles in the series (100)
730. How To Drive Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy: <p>Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange</p> <p>If you feel overwhelmed (or underwhelmed!) by marketing tech, have non-actionable data slowing down your go-to-market efforts, or are trying to... by Move: The Go To Market Podcast