I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego.  There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had. On the Show Today You’ll Learn:   The best ways to add value and be authentic - and why doing this is more important than ever How Facebook Live videos can be repurposed into paid advertising Using video doesn’t have to be complicated, just do this… Ways to leverage available technology so that you can have more personalized conversations with your audience The two biggest mistakes I see when it comes to Facebook Messenger marketing And much more!   Makes sure to tune in to the next episode of the podcast, as I’ll be sharing more of what happened at Social Media Marketing World!