You've probably heard it said that you can never make a first impression twice. And that couldn't be more true in social media. However, there's a growing trend online where people are forgetting that the key in building large, successful network marketing business, is to build relationships. There isn't a day that goes by that we don't get a random message from some stranger with no attempt to build a connection, start a friendship or add value to our lives. They're just going straight for the "kill". Not only does this strategy not work, it's hurting you.