For Stacey Goldstein, CEO & Founder of Lola Getts, the opportunity in the Plus Size market is more than just having a brand with a product, it's a MOVEMENT.  The team at Lola Getts truly believe that this consumer (they refer to this consumer as "Her") deserves products that work for her body. The goal is to get people to recognize, respect, and not stereotype who she is. And to that end, Lola Getts is creating a brand that this consumer can call their own.    In this episode, Stacey also shares the Lola Getts design philosophy of getting "inspired by fabric". She talks about working with a "Sneaker Queen" influencer and models. She goes into detail about the challenges of growing a Plus Size Premium Athletic/Leisurewear e-commerce brands as well as the difficulty in pitching investors. For Stacey, part of Movement is getting retailers, manufacturers, and investors to understand and appreciate this market and to that end, she describes her "14 Plus Analytics" that uses real-world data to help people better understand this consumer.    Listen to Part 2 of this episode and hear Stacey Goldstein, CEO & Founder of Lola Getts share the inside story of the building a brand.    Check out other episodes at CommerceFocused Media   For more on Lola Getts visit: www.lolagetts.com   Try Lola Getts with this New customer discount: Welcome30. Use this code to save 30% and if you don't like it, return it within 30 days.