Today on Almost 30, the intelligent, quick-witted Dana James joins us! Dana is a triple certified nutritionist, functional medicine practitioner and cognitive behavioral therapist. She is a big believer in addressing both the tangible and intangible, and places self-worth at the center of the weight-loss conversation. Dana is the founder of Food Coach NYC, where she has helped over three thousand women decode their body fat. In our conversation today, the three of us talk about the four different archetypes from her book, The Archetype Diet, and what each archetype works best with when it comes to food, lifestyle, and exercise. Dana also shares her own journey with health and nutrition, and how she got into this line of work.   We also talk about: Reprogramming what we eat Examples from different clients Dana has seen The role of metabolism with hormones Paying attention to the gut microbiome The subconscious and the role it plays   Stress reducing practices + your sense of self What it’s like to work with Dana The archetypes for men   Find more to love at almost30podcast.com!   Resources: Learn more: danajames.com ; foodcoachnyc.com Instagram: @danajames Read: The Archetype Diet   Upcoming Events: May 4th: London with Millana Snow May 7th: London with Peta Kelly May 9th: London with Jenna Zoe May 30th: Denver with Natalie Miles   Sponsors: Chosen Foods | Use code ALMOST30 for 50% off at chosenfoods.com/almost30 HUM Nutrition | Use code ALMOST30NATION for 15% off at humnutrition.com Poo~Pourri | Use code ALMOST30 for 15% off at poopourri.com What Do You Meme? | Right now you can get “For the Girls” for 15% off when you go to amazon.com  and search “For the Girls Adult Party Game” and type in code ALMOST30 at checkout Almost 30 is edited by Crate Media