As humans, we naturally gravitate towards this idea of finding our purpose, yet most of us struggle to answer the question ''Why do I do what I do?'' The good news, is that we have the freedom to answer that question however we want. In other words, purpose is a choice and nobody can stop you from defining it. Today, we’re releasing Jon Berghoff’s discussion with Performance Coach, Andy Storch on The Entrepreneur Hot Seat podcast. After listening, you’ll walk away with a better sense for what purpose really means to you and how it can be used to fuel your success and exponentially transform the world around you. This is a super insightful conversation that hits on a number of topics. From effective leadership, to the power of strength based questions, and understanding what makes any human system (group, team, community) come alive and perform better than ever before. KEY TAKEAWAYS Find out what Jon’s most influential mentors taught him about sales, leadership, negotiating, decision making, and building world-class organizations. Learn what it takes to become a great leader! Why it’s critical for entrepreneurs to pay attention to the macro economic changes that are impacting the world. Why do you do what you do? Jon dives deep and helps you better understand what it really means to find your purpose. The smartest way to create solutions to any type of problem! AYG TWEETABLE ''Purpose is not what I do for work, it’s how I show up." - Jon Berghoff EPISODE RESOURCES TEDx Talk: Could One Question Uplift and Unite Humanity? Andy Storch Performance Coaching The Entrepreneur Hot Seat Podcast Flourishing Leadership Institute Lead2Flourish Lead2Flourish Training The Best Year Ever Blueprint CONNECT WITH HAL  Facebook Twitter Achieve Your Goals Podcast on iTunes RATE & REVIEW THE PODCAST Reviews for the podcast on iTunes are greatly appreciated and will allow us to get the word out about the show and grow as a community. We read every single review and believe each one goes a long way in helping us make the show even better! If you received value from this episode, please take a moment and rate and review the podcast by clicking here.