Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

UnavailableEP201: How to Launch One of a Kind Collections and Sell Out in Less than a Month
Currently unavailable

EP201: How to Launch One of a Kind Collections and Sell Out in Less than a Month

FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands


Currently unavailable

EP201: How to Launch One of a Kind Collections and Sell Out in Less than a Month

FromThrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

ratings:
Length:
35 minutes
Released:
May 14, 2019
Format:
Podcast episode

Description

When you’re running a jewelry business, sometimes you might forget why you started what you do… Running a business takes work. Persistence. Consistency. Strategy. But at the end of the day – most of us are actually artists! We get into this work to CREATE. And while it's important to get those systems down that help you thrive… there’s also nothing wrong with a craving for VARIETY! I’m so excited to be interviewing Alex Camacho of Acid Queen Jewelry because she’s got this balance down… Alex has truly mastered the launch & release strategy. So much so that she’s releasing a one of a kind collection MONTHLY… And selling them out! This is so cool because it means she gets to constantly be creating. Each month she’s making one of a kind pieces. And she’s created a strong following around it! Sure, she has her ready-to-wear line that’s always for sale. She’s got something consistent and easy when she’s in a pinch. But she’s also managed to systematize variety and creativity. So if you worry that success in your brand means you have to sell the same boring line, you’re wrong. In today’s episode, Alex is going to share with us how to create and sell out one time collections. Alex has truly trained her customers to buy from her in the way she wants them to… Granted, Alex says she works really fast. Not every designer is going to need (or want) to put out a collection monthly. But even if this is 2 or 4 times a year, her model is really working for getting these collections to sell FAST. Listen to the episode to get the full scoop on how Alex runs her unique business model.    
Released:
May 14, 2019
Format:
Podcast episode

Titles in the series (100)

Are you passionate about your product? Are you a creative thinker who has a gajiliion ideas every minute? Do you have a jewelry, fashion or product based company? Does the ever changing world of e-commerce and online sales feel overwhelming? Does the business side of your business drive you a little bonkers at times? Do all the things you have to do to run your business zap your creative energy? Good news...you'll love the Thrive By Design podcast because we'll teach you how to use your creative gifts to make money, increase profits and have fun! Your Host, Tracy Matthews, is an award winning jewelry designer (https://tracymatthews.com/), the Chief Visionary Officer of Flourish and Thrive Academy (https://www.flourishthriveacademy.com/) and a Champion of Visionaries at Creatives Rule the World (https://creativesruletheworld.com/). More importantly, she's been in your shoes and loves to share her experiences. Successes and failures so you can build a business grounded in what you value most. Each week she delivers in-depth shows with sales and marketing strategies that help attract and retain your perfect customers and improve customer lifetime value. Plus, she dives deep into the financials, systems and best practices you need to keep your creative energy high and still be a bad-ass business person. The Thrive by Design Podcast launched in 2015 as the go-to podcast for emerging independent jewelry brands. Today, it's a highly sought after for all types of creative businesses. Funny story, when a dog treat company approached Tracy and told her that the podcast saved her business, she knew she was onto something bigger than just the jewelry industry. Archived shows address topics in the jewelry industry but are relevant for all creative brands. Join us for interviews with major players in fashion, jewelry, marketing and business and beyond. Launch, grow and scale your business by learning from the biggest players in the industry!