Today’s guest joining us on the Join Up Dots podcast is sought after for her ability to easily explain complex business principles and processes in a simple, straightforward way. She began her career in financial software design before starting her first company in 2000, providing soft furnishings for the home industry. With a varied background in working in small, medium and large businesses, she has a great grasp on the scalability factors that are essential to growing a business. As a certified Profit First professional, she strives to help creative business owners focus on the financial health and profitability of their companies. She believes that each choice is a step towards or away from profitability. Those who work with her understand the correlation between each decision and their own profitability. Pricing, profits, process and procedures are important – but can be difficult for the creative entrepreneur to implement. She has proven strategies and mindsets to overcome these obstacles, and she can give every business owner a healthy dose of confidence along the way. Well let’s find out as we bring onto the show to start joining up dots with the one and only Michele Williams Show Highlights During the show we discussed such weighty topics with Michele Williams such as: The issue that most entrepreneurs have when starting a business due to looking at sales, against overheads expenses and ultimate profit. The strange thing that so many people when they start a business create the perfect client who hasn’t got any money. and lastly…. How by setting up a profit first system by simply setting a spreadsheet is one of the most important things that you can do for your business.