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Length:
64 minutes
Released:
Nov 11, 2013
Format:
Podcast episode
Description
Steve Cohn, CEO/Founder of ProdThink on How I Used Lean to go from Idea to Paying Customers
Steve says, "ProdThink is my third start-up. I sold my prior two companies to LivingSocial and TripAdvisor. Delighted to discuss the tactics I used to validate the need/pain point without writing any code, get our first customers using $50/day marketing budget, iterate on features to determine the “needle movers”, validate pricing and determine the Go-To-Market model."
About Steve Cohn
My personal motto is: I try hard to be a good Father, Husband and Entrepreneur. ProdThink is my 3rd startup. I sold my first two to LivingSocial and TripAdvisor. I have had prior roles at DoubleClick, Quantcast, IBM and Merrill Lynch. I have an MBA from Harvard and an undergrad degree from George Washington. I have two high-energy boys (5 and 2 year old) and a very supportive wife.
Twitter: @spcohn
About ProdThink
ProdThink puts collaboration to work: allowing product managers to engage with users and stakeholders to gather quantitative and qualitative data. With this groundbreaking tool, product teams are empowered to make informed product development decisions efficiently. ProdThink was created by product managers for product managers to save vital resources ahead of development. For more information visit https://www.prodthink.com.
Resources: http://bit
Steve says, "ProdThink is my third start-up. I sold my prior two companies to LivingSocial and TripAdvisor. Delighted to discuss the tactics I used to validate the need/pain point without writing any code, get our first customers using $50/day marketing budget, iterate on features to determine the “needle movers”, validate pricing and determine the Go-To-Market model."
About Steve Cohn
My personal motto is: I try hard to be a good Father, Husband and Entrepreneur. ProdThink is my 3rd startup. I sold my first two to LivingSocial and TripAdvisor. I have had prior roles at DoubleClick, Quantcast, IBM and Merrill Lynch. I have an MBA from Harvard and an undergrad degree from George Washington. I have two high-energy boys (5 and 2 year old) and a very supportive wife.
Twitter: @spcohn
About ProdThink
ProdThink puts collaboration to work: allowing product managers to engage with users and stakeholders to gather quantitative and qualitative data. With this groundbreaking tool, product teams are empowered to make informed product development decisions efficiently. ProdThink was created by product managers for product managers to save vital resources ahead of development. For more information visit https://www.prodthink.com.
Resources: http://bit
Released:
Nov 11, 2013
Format:
Podcast episode
Titles in the series (100)
TEI 184: What leaders need to understand about product management: Becoming a product leader is simpler than you might think. by Global Product Management Talk