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Human Centered Design w/ Alejandro Rios, Innovation Designer Entrepreneur: Alejandro Ríos Peña is a Design-Thinking telecom engineer and entrepreneur who believes in innovation as the vital force for a passionate, total-quality life. H

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Alejandro Ríos Peña is a Design-Thinking telecom engineer and entrepreneur who believes in innovation as the vital force for a passionate, total-quality life. He is a technology entrepreneur with both development and product design management backgrounds currently based in Latin America. His portfolio of projects go from Cloud Call Center and PBX unified communications using Open Source and voice over IP, through several Twitter mashups, Agile practices combined with PMI and Design-thinking for startups.

In this conversation, he will discuss the value of Human Centered Design and how it can help to:

- Validate market opportunities understanding customers and their behavior

- Create and capture value through innovation

- Develop sustainable and scalable business models

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