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TEI 156: Medical device product management: Test to understand where a product design fails and use parallel solution paths

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Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: Several listeners have asked about medical device products and I searched for someone with deep experience in this area. I realize most of us are not involved with medical devices, but there is much any product manager can learn from the upcoming discussion. This ability to learn from product managers in different industries is one of the things I most enjoy about this podcast. We have a lot in common regardless of the industry we work in.

The topic of this episode is pricing. It is a frequently asked about topic and I have a great guest to help us understand the components of a pricing strategy and how to price a product.

My guest is Mike Lawless, who has over 25 years of experience in medical devices, starting as a mechanical engineer. For more than a decade he has been helping to create medical devices for a variety of organizations through his own company, Lawless Consulting.

In the discussion you will learn the:
Challenges of creating a high-volume manufactured product,Importance of prototyping and testing to failure, andBenefits of using parallel problem-solving and development.

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