Do you ever get those random thoughts about improving a product or providing a solution that you are sure someone has already come up with? Sure you do! But do you take it one step further and investigate the potential profitability of those ideas? On this episode of The Amazing Seller, you’ll hear from Scott as he walks through a cool idea he had and then proceeded to research to help business leaders like you see what it takes to innovate a simple idea. This is an episode packed full of helpful information you don’t want to miss. Grab a pen and some paper and jump in! Leveraging Social Media Do you have a social media strategy when it comes to promoting and driving sales for your brand? How do you engage with your customer base where they spend time online? On this episode of The Amazing Seller, you’ll hear from Scott as he opens up about how leveraging social media spaces like Instagram, YouTube, Facebook, and more can have a huge impact on your brand development. As Scott often says, it comes down to connecting with your audience where they are and what they like - if you can lock down both of those avenues you’ll find success. Hear more on this topic from Scott by listening to this episode! 10 x 10 x 1 Criteria Have you ever wondered what Scott looks for when he sets out to build a healthy and thriving brand? What steps does he take to validate and plan ahead to ensure that his efforts provide a solid return on his investment? On this episode of The Amazing Seller, you’ll hear Scott talk about the 10 x 10 x 1 criteria. Scott’s aim when starting a new brand it to find a product that will provide him with $10 in profit selling ten items a day which will bring him $100 in daily profits. He takes that a step further when building most of his brands and looks for three products that can do that for him so he can have the product complement each other and even work well as bundles. Get more helpful tips and insights from Scott on how to build a brand by listening to this episode! Don’t forget - Build An Email List Time and time again you’ve heard it here from Scott - you have to build an email list. It is so vital to building and maintaining a growing brand! What steps are you taking to build your email list and plan out how you will interact with your subscribers? On this episode of The Amazing Seller, Scott gives a brief snapshot of why you should be building an email list and he explains how you can build it and start leveraging those connections to drive sales and move your brand forward. To hear Scott dive deeper into this subject and so much more - make sure to listen to this episode! Keep Your Eyes Open! Do you know that you could be one good idea away from breakthrough success? No, it’s not a get quick rich scheme! Some of the best ideas come from people who see a gap or underserved segment in the marketplace. On this episode of The Amazing Seller, Scott stresses how important it is for business leaders and entrepreneurs like you to pay attention to the little things around you - you never know what idea could lead you down the path to a thriving business. Learn more from Scott’s experience and insight on this helpful episode - don’t miss it! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [5:30] How Scott discovered an untapped market. [15:00] Locating an audience on social media. [20:00] How Scott would build this brand in 8 steps. [32:00] Be aware of opportunities around you! RESOURCES MENTIONED IN THIS EPISODE www.theamazingseller.com/js www.theamazingseller.com/buildlist