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#356: How To Be Your Own Marketing Department

#356: How To Be Your Own Marketing Department

FromThe Advanced Selling Podcast


#356: How To Be Your Own Marketing Department

FromThe Advanced Selling Podcast

ratings:
Length:
25 minutes
Released:
Feb 1, 2016
Format:
Podcast episode

Description

 
Does your marketing department actually help you generate leads? Veteran sales trainers Bill Caskey and Bryan Neale take on the challenge of lead generation… whether you have a full marketing department or none at all.
 
What do you do when you’re a high-level sales pro without a marketing department?  
 
Does your marketing department spend most of their time doing promos and not really generating any actual leads for you?  
 
In today’s episode of The Advanced Selling Podcast, Bill and Bryan walk you through building your own marketing plan— even if you DO have a marketing department to support you. They teach you what it means to “think inbound” and how to establish your own Voice of a Customer series. If you’ve been frustrated by marketing support (or lack thereof), be ready to take notes and brush up on your mad marketing skills.  
 
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Want more sales training like this? Visit www.advancedsellingpodcast.com for access to exclusive listener sales tools and resources.
 
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Join the LinkedIn Group www.advancedsellingpodcast.com/linkedin or give us a call 317.575.0057 ext. 10.
Released:
Feb 1, 2016
Format:
Podcast episode

Titles in the series (100)

Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.