How do you create something BIG... when you start with nothing? You need to start by solving other people’s biggest problems. Our guest, Dane Maxwell, created a process that will help you identify your customer’s primary pain point, build a product with zero capital, and launch a business with zero risk.   In this episode you will learn... [7:24] How to find the secret world where selling is effortless. [11:40] How developing this power habit will change the way you think (and make business easier). [27:11] How to avoid the most dangerous word in business.   The ONE Thing to Implement From This Episode: On your social media platform of choice, tell us about the ONE thing that you are taking action on because of this episode by using #theONEthing. We are listening and we want you to take ownership over the show – this is YOUR podcast!   Links & Tools From This Episode Check out Dane’s music: DaneMaxwell.com | Spotify Learn more about Dane’s idea extraction process at TheFoundation.com Shoe Dog: A Memoir by the Creator of Nike by Phil Knight   AWESOME FREE RESOURCES FOR YOU! Form your first power habit with your 66 Day Challenge Calendar Check out our awesome blog! [FREE Training] How to Start Time Blocking TODAY!   -- CONTEST -  Get a FREE digital copy of the bestselling book The ONE Thing! We are on a mission to become the #1 podcast in iTunes. You can help us get there by subscribing to the show. Click here to subscribe. Once you subscribe (either on your phone or computer), take a screenshot showing that you subscribed, and email that photo to contest@the1thing.com We will then send you a link to get your FREE digital copy :)   -- Production & Development for The ONE Thing Podcast by Podcast Masters