Bestselling rhetorician Jay Heinrichs shows just how powerful and fun this ancient art can be. You'll learn How shifting tenses can ease tensions A huge tip from Donald Trump about speaking in 12-second periods  The essential steps of making a persuasive argument About Jay Jay Heinrichs is the author of the bestselling book, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. His most recent book, Word Hero, teaches how to craft memorable content. Combining tested tools of classical rhetoric with modern neuroscience, Jay has given presentations, workshops, and consults around the world. Jay has served clients including Southwest Airlines, NASA, the Pentagon, Walmart, Ogilvy UK, Mindshare, the National Association of Realtors, Harvard, Dartmouth, University of Virginia, Beachbody, and Kaiser Permanente.He maintains one of the leading language websites, Figarospeech.com, along with Arguelab.com.With more than 30 years in publishing as a writer, editor, and executive, Jay has written for several dozen publications, from The New York Times Magazine to Reader’s Digest. View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep69