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Gibson vs Fender - Les Pauls Unleashed | 4

Gibson vs Fender - Les Pauls Unleashed | 4

FromBusiness Wars


Gibson vs Fender - Les Pauls Unleashed | 4

FromBusiness Wars

ratings:
Length:
22 minutes
Released:
Jul 1, 2019
Format:
Podcast episode

Description

 In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of Eric Clapton and Keith Richards back into production.Meanwhile, Gibson's rival Fender has a new parent company: CBS. Thanks to their deep corporate pockets, Fender is manufacturing and selling more guitars than ever. To keep pace, Gibson also finds a new corporate owner. But in their race for market dominance, are both guitar companies sacrificing quality for quantity? Support us by supporting our sponsors!Lightstream - To apply to get a special interest rate discount, go to LIGHTSTREAM.COM/BW
Released:
Jul 1, 2019
Format:
Podcast episode

Titles in the series (100)

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.