Ippc Guide to Pest Risk Communication: A Guide for National Plant Protection Organizations on Communicating with Stakeholders about Pest Risks
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This is achieved through the development and implementation of phytosanitary policies and activities. At a country scale, such activities are the responsibility of the national plant protection organization (NPPO), which is the official service established by a government to discharge the functions specified by the IPPC. While an NPPO has responsibility for phytosanitary actions, it cannot operate in isolation and relies on engagement with other government bodies, the private sector and civil society to protect plant health.
Food and Agriculture Organization of the United Nations
An intergovernmental organization, the Food and Agriculture Organization of the United Nations (FAO) has 194 Member Nations, two associate members and one member organization, the European Union. Its employees come from various cultural backgrounds and are experts in the multiple fields of activity FAO engages in. FAO’s staff capacity allows it to support improved governance inter alia, generate, develop and adapt existing tools and guidelines and provide targeted governance support as a resource to country and regional level FAO offices. Headquartered in Rome, Italy, FAO is present in over 130 countries.Founded in 1945, the Food and Agriculture Organization (FAO) leads international efforts to defeat hunger. Serving both developed and developing countries, FAO provides a neutral forum where all nations meet as equals to negotiate agreements and debate policy. The Organization publishes authoritative publications on agriculture, fisheries, forestry and nutrition.
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Ippc Guide to Pest Risk Communication - Food and Agriculture Organization of the United Nations
Required citation:
FAO. 2019. IPPC guide to pest risk communication. Published by FAO on behalf of the Secretariat of the International Plant Protection Convention (IPPC). 58 pp. Licence: CC BY-NC-SA 3.0 IGO.
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The views expressed in this information product are those of the author(s) and do not necessarily reflect the views or policies of FAO.
ISBN 978-92-5-131362-6
E-ISBN 978-92-5-131524-8 (EPUB)
© FAO, 2019
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Abstract
This guide was created under the auspices of the IPPC Secretariat as a component of the IPPC National Phytosanitary Capacity Building Strategy, which was adopted by the fifth session of the Commission on Phytosanitary Measures (CPM) (2010) of the IPPC. The purpose of the guide is to support NPPOs in identifying and engaging with stakeholders, and in developing pest risk communication strategies to enhance phytosanitary decision making and plant health policy development. The guide first explains what is pest risk communication and why it is important, the key goals and concepts of pest risk communication, and the factors that may influence its success. It then describes the principles of good pest risk communication. The guide also provides a deeper understanding of the factors that should be considered when selecting the appropriate approaches to use and the practices to adopt when communicating about pest risks. In so doing it aims to overcome the challenges and maximize the impact of risk communication. It concludes by providing practical guidance on how to use plant health risk communication effectively.
Contents
Acknowledgements
Acronyms
Definitions
List of case studies
Introduction and purpose
Background
Purpose
Guide structure
Bibliography
Chapter 1. What is pest risk communication, and why is it important?
Chapter summary
Purpose of this chapter
1.1 What is pest risk communication?
1.2 Why is pest risk communication important?
1.3 The objectives of pest risk communication
1.3.1 Reaching mutual understanding
1.3.2 Building trust
1.3.3 Raising awareness
1.3.4 Learning and education
1.3.5 Motivating action
1.4 The importance of stakeholder engagement
1.5 Why is risk perception important?
1.6 Pest risk communication approaches
1.7 Challenges to effective pest risk communication
Bibliography
Chapter 2. Principles of good pest risk communication
Chapter summary
Purpose of this chapter
2.1 Principles
2.1.1 Cooperation
2.1.2 Transparency
2.1.3 Responsiveness
2.1.4 Respect
2.1.5 Commitment
2.2 Implementing the principles
Bibliography
Chapter 3. Key factors to consider before communicating about pest risks
Chapter summary
Purpose of this chapter
3.1 The importance of planning
3.2 Understanding the nature of the pest risk
3.2.1 What is the nature of the pest risk?
3.2.2 What is the nature of stakeholders’ concerns?
3.2.3 Assessing the quality of, and confidence in, available data
3.2.4 Understanding what stakeholders can do to reduce pest risk
3.3 Identifying the stakeholders
3.4 Understanding stakeholder needs
3.4.1 The cultural and socio-economic background of stakeholders
3.4.2 Deciding how to reach stakeholders
3.5 what is the history of the risk, and the political and media environments surrounding it?
3.6 Understanding the nppos’ responsibilities for pest risk communication
3.7 Managing differences in