WonderWeb2...Bridging the Sales Void: A Strategic Vision for Website Success; Transform your Website into the Ultimate Selling Machine

WONDERWEB 2…

BRIDGING THE SALES VOID:

A Strategic Vision for Website Success

Transform Your Site into the Ultimate Selling Machine!

David Lagone

WonderWeb 2…Bridging the Sales Void:

A Strategic Vision for Website Success;

Transform Your Site into the Ultimate Selling Machine!

Copyright © 2018 David Lagone

All images © David Lagone

All rights reserved.

A Strategic Vision Publication; www.strategicvisionbc.com

Printed by CreateSpace

First Printing 2018

Books > Education & Reference > Self Help

Books > Education & Reference > Sales

Books > Education & Reference > Creativity

Books > Education & Reference > Website Content

ISBN-13: 978-1720420460

ISBN-10: 1720420467

All rights reserved. No part of this book may be reproduced or transmitted in any form by any means electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the Publisher, except for brief quotations in critical reviews or articles. For obtaining permission for reprints and excerpts, contact: permission@strategicvisionbc.com. For all general inquiries, contact: service@strategicvisionbc.com.

CONTENTS

(The Opening Segment): Why WonderWeb 2… Bridging the Sales Void: A Strategic Vision for Website Success

Preface

Introduction

Websites: The Sales Role: Section I

The Logic of Building a Website That Sells: Section II

The Need to Create a More Powerful Website: Section III

The Missing Link for Website Success:

The Why Us Page: Section IV

The Hub of the Website: The Home Page: Section V

The Products and Services Page: Section VI

The What’s New, Hot, and Special Page: Section VII

The General Company Information Page: Section VIII

About Us (Company and Key Personnel): VIII-A

Price Assurance Program: VIII-B

Exchanges and Returns: VIII-C

Sales Tax: VIII-D

Shipping and Handling: VIII-E

Gift Cards and Registries: VIII-F

Confidentiality: VIII-G

Special Information for the Trade: VIII-H

Employment Opportunities: VIII-I

Frequently Asked Questions (FAQs): VIII-J

Other Items: VIII-K

The Contact Us Page: Section IX

Conclusion: Section X

(THE OPENING SEGMENT)

WHY "WONDERWEB 2…

BRIDGING THE SALES VOID:

A Strategic Vision for Website Success"?

Dramatically Increase Your Website Sales While

Building Strong Customer Loyalty,

Develop Repeat Customers Who Will Also Be

Powerful Referrers of Your Site!

This Book Features the Following Innovative Website Content Strategy Insights for You to Transform Your Website into the Ultimate Selling Machine:

Dramatically Increase Your Sales and Customer Loyalty!

Turn Your Website Visitor Exits into Customers Who Buy!

Substantially Increase the Percentage of Your Website Visitors that Buy!

Increase Your Dollar Amount Per Order!

Develop Loyal Customers that Repeatedly Return to Your Website!

Gain a Customer Base that Passionately Refers New Customers to your Website!

Convert Mundane Company Policies from Negative Sales Issues into Vibrant Sales Tools!

Reposition Your Website from a Boring, Non-Engaging, Snooze Fest into an Interesting, Enjoyable, Relatable to Visitors, Sales Oriented Vehicle!

"WonderWeb 2… provides you the insight and tools necessary to transform your website into an exciting, vibrant sales extension of you and your company. In the process, you will create your own WonderWeb"… a powerful sales machine!

"WonderWeb 2…Bridging the Sales Void: A Strategic Vision for Website Success" differentiates itself from all other books, whether they focus exclusively on websites or other venues of sales, in that it presents you with a viable and fundamental strategy for sales success. Although this book applies sales logic to website content, it is just as applicable to individuals and direct sales efforts.

This book offers new, exciting, and innovative ideas on how to transform your website into a true selling machine. For some exciting examples, please refer to Sections [IV-IX]: the Why Us Page; the Home Page; the Products and Services Page; the What’s New, Hot and Special Page; the General Company Information Page; and the Contact Us Page.

The applications presented here are powerful and far reaching. The natural extension will be to ultimately incorporate these ideas into your company’s overall sales strategies along with your sales materials, brochures, ads, etc., creating a far more efficient and effective approach, and improved results! The financial windfall to your company should be extraordinary through increased sustainable sales as well as contribution and profits!

Most business and personal websites underperform as sales vehicles. The purpose of this book is straightforward: to enable you to convert your website into the Ultimate Selling Machine by providing you with the necessary strategies and insight to dramatically increase your sales results. The key is to refocus and transfer your sales expertise to your website. In doing so, you will create a lean-mean-selling machine!

If your goal is merely to attain a one-time sale; you are satisfied with the sales results, even when a considerable number of visitors fail to buy from you; and you are not concerned with perhaps a potential economic downturn or the possibility of poaching by a price-cutting or desperate competitor, then fine. However, have you maximized your selling opportunity by converting as many visitors into customers as possible; succeeded in enticing customers to purchase up and more than initially intended; induced visitors to return to your website in the future and refer others to you? Wouldn’t it be more appealing if your sales could be significantly greater with the same traffic that you currently generate? If you are not even close to maximizing your website’s sales potential, then your website is failing you!

This book focuses on how to make each visit to your website as successful and profitable as possible. It provides insight on how you can revise your website content to build a larger and loyal customer base: one that repeatedly returns in the future and that actively provides referrals on your behalf. Various ideas and strategies introduced here serve to entice visitors to push the Buy button now before ever leaving your website to shop prices elsewhere; and when they buy, it will often be for more than they had initially contemplated.

The embedding of the strategies and logic presented herein into your website should provide eye-opening results. Noteworthy is that these website content strategies and innovative ideas are also applicable to all types of businesses and personal needs.

Of significant importance, there is a key missing link in just about every website; and if incorporated, will enhance and transform any website into a successful one. This missing link is the Why Us page and it is discussed in the Why Us Page: Section (IV).

The concept behind the Why Us page should be the driving force in developing optimal sales strategies for many businesses. Applying the same strategies to the website will yield similar outstanding results.

The powerful sales techniques, when incorporated into your website, will also dramatically increase the percentage of visitors who buy from you before leaving your website. There will be visitors who need to leave your website to obtain final purchase approval from a boss or the purchasing department, or agreement to proceed, perhaps from a spouse; but the return rate will be astounding!

WonderWeb… will provide you incredible insight into how to expand your sales base as well as broaden your influence of, and control over, your own business philosophies and strategies. Read on, think, extrapolate, and unleash all the power a website is capable of yielding. This book should prove to be an enlightening experience!

[This book is directed at start-ups, and small and mid-sized businesses. However, large companies may also gain a great deal by adopting the concepts presented herein. In addition to the obvious benefit of transforming the website into a powerful selling tool that will also positively influence direct selling efforts, upper management may also use the website to gain control over its company’s policies and philosophy, while clearly presenting the company’s goals. The website is the most powerful means to convey the desired messages to all employees (while also positively impacting all visitors). This has profoundly favorable implications for all companies regardless of size.

In addition to website applications, the insights contained herein may be successfully applied on a personal level. We all sell… whether to employees, employers, customers, spouses, friends, families, and so on. With a little imagination, replace website throughout the book with you. Adapt specific website concepts to your real-life situation. Create a Why You page and powerfully sell yourself, your positions, and ideas!]

Return to: CONTENTS

PREFACE

A business survives and thrives by selling its product line and/or services as well as its customer service and customer interaction philosophy. For optimal sales results, a company must define its markets and exploit its strengths in those markets.

Transforming your website, as discussed in this book, represents a key step forward in propelling your business toward greater financial success. As such, the website should be one of the most important sales venues at a business’ disposal. Yet most websites fall woefully short of their potential and epitomize a failing of most businesses that needs immediate attention.

Many may exclaim disbelief and declare that they are part of the exception. After all, their websites are beautiful and feature all the latest bells and whistles; and everyone loves it! To those who feel that way, read on and then decide if your initial reaction still holds. You certainly will no longer be confused or unaware when it comes to what the real role of a website should be and the power a website can yield.

Although this book focuses on the business website, the transition to individuals is seamless. By changing the scenario slightly, you should be able to readily adapt the strategies contained herein to your personal life.

[At the end of most chapters, there is a brief bracketed add-on commentary, just like this. Its purpose is to correlate the website discussion from that chapter with you, as an individual. It serves as a reminder how you too may also personally succeed by embracing those chapter ideas that ostensibly address websites.]

Return to: CONTENTS

INTRODUCTION

Certain critical website changes could have a huge

positive impact not only on website sales, but company-wide sales as well!" (From: Why WonderWeb…- the Opening Segment)

Although this book focuses on the website, if you grasp the underlying logic for creating success, it will open-up a world of possibilities on both a business and personal level.

Reading WonderWeb 2… suggests that you are curious and willing to expand your horizons. Truly understanding the concepts and logic, embedded within, could help to transform your way of thinking in a brilliant manner. That is a bold claim that needs explaining.

The key to your overall success will be recognizing and implementing the logic underpinning the concepts, ideas and strategies that guide this book; and then successfully applying them to most aspects of life. If you seek outstanding results, the same logic presented here can be readily applied: to websites; to business, in general; and to your personal life. In doing so, you should be able to optimize the outcomes of all your endeavors.

On a business level, this logic can be applied whether you are running, buying, or selling a business. Personally, it is readily applicable to yourself in maximizing: your value (in a business sense); your position (in a business, community, or family-oriented way); and your relationships (family, friends, co-workers, associates, etc.).

"WonderWeb 2…" demonstrates how the website may be used by a company to gain control of the sales process, and of its company policies and philosophy. In analyzing a company, the financial and sales numbers provide certain information, but the website can speak volumes about its prospects. Unfortunately, very few websites are utilized optimally; and they fail to accomplish this.

The Why Us page: Section IV is perhaps the most critical section in this book. It focuses on the means to optimize results. Just the process of developing the Why Us page causes you to think in a way that yields more powerful