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    Grow Your Organization - The Tools, Tips, Tricks and Traps to Growing Your Association and Having a Blast at the Same Time
    Grow Your Organization - The Tools, Tips, Tricks and Traps to Growing Your Association and Having a Blast at the Same Time
    Grow Your Organization - The Tools, Tips, Tricks and Traps to Growing Your Association and Having a Blast at the Same Time
    Ebook163 pages52 minutes

    Grow Your Organization - The Tools, Tips, Tricks and Traps to Growing Your Association and Having a Blast at the Same Time

    By Kordell Norton

    ()

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    About this ebook

    Big things can develop from the smallest seeds. Like giant Redwoods, your association can benefit from the powerful ideas in this book.

    Most Associations are trying to fill the need of their members. In most cases, those association members want some sort of increase in their business through better marketing, increased sales, or improved leadership. However, the association itself is ALSO looking for these same things.

    In Growing Your Organization, you will find real world examples of ways to get the increases in revenue, members, retention, and improved volunteerism. Using the methods of today's giant successful corporation, and throwing in proven low cost, highly effective practices of associations across the country, we have created this workbook for you.
    This workbook will help you:

    - Make your marketing messages connect with potential new members!
    - Give you low cost/no cost ways to drive membership and revenues.
    - Share tools to increase Board participation, and increase event attendance.
    - Improve word of mouth buzz for your association.
    - Make growing your association fun.
    LanguageEnglish
    PublishereBookIt.com
    Release dateMar 27, 2018
    ISBN9781456630805
    Grow Your Organization - The Tools, Tips, Tricks and Traps to Growing Your Association and Having a Blast at the Same Time

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      Book preview

      Grow Your Organization - The Tools, Tips, Tricks and Traps to Growing Your Association and Having a Blast at the Same Time - Kordell Norton

      Marketing

      Dedication

      Dedicated to the Associations, Chambers and organizations who have had enough humility and also courage to look at something new. There is a name for these brave souls, these pioneers . . . Leaders.

      This work is the result of so many thousands who wanted to find out what others are doing to find success, and then apply that information so that it fit into their efforts.

      There is something so inspiring by those who are more afraid of the average and mediocre than they are of starting the climb of some new mountain.

      A special call out to Doug Johnson, Allison Grealis, Vicky Hawke, Roscoe Schlachter, Brenda Armstrong, Pat Hoyt, Judy O’Dwyer, Rocco Fana, and those others who were willing to take a chance on the new guy in town.

      It is to you adventurers, you students of growth, you who are accustomed to work, the unknown, and winning, that this work is dedicated.

      Fellow Traveler

      Kordell

      Revenue Mechanic

      Foreword

      As a consultant, speaker, and author, my marketing requires me to be in front of business audiences. My topics are usually related to business growth. There have been many times when, following a keynote or breakout I was approached the association executive and asked, "your marketing message is something that WE need. Maybe we ought to have you come and work with our association on growing membership."

      It started as one, and then two, four, eight . . . . . you get the idea. As these requests continued it became apparent that incorporating not only my own background in sales and marketing for several multi-billion dollar companies, but to also best practices others would help associations grow. As I traveled internationally, working with Chambers of Commerce Executives, associations, etc., there were additional insights. There was a stint on the board and as President of the Ohio Chapter of the National Speakers Association where we grew membership by twenty two percent in one year.

      Add the personal background of multimillion dollar marketing budgets, speaking, NSA, Chamber of Commerce Executive groups, Association Leadership groups, best practices of big corporations . . . and you have the book in your hands.

      Find the courage to try at least some of these ideas. You will be praised for your innovation and creativity. And have a lot of fun in the process.

      "If you don't know where you are going,

      any road will get you there."

      Lewis Carroll

      

      Chapter 1 - Why are you here?

      The air is light, even at sea level. Stepping out of the car and raising your gaze, you lean your head back as you look up, up, up, up. When you finally reach the top of the giant redwood, you realize that you are looking straight up. You experience one of those life moments that feel for a lack of words, the overwhelming feeling of your first ocean wave, the intensity of a top fuel drag racer, this first view of a redwood.

      The giant redwood starts small.

      

      Elephants don’t bite, just mosquitoes. Small things matter.

      Calling all association executives, volunteers, and leaders who have signed up to build a better organization. This book contains simple, easy to implement ideas that, like the tiny redwood seed, can transform your membership with huge results. The author has worked internationally with groups who want to grow their associations, just like yours. These ideas bring results. You will get tools to recruit, drive up membership, communicate the value of your organization, improve volunteerism, increase Board participation, and encourage retention.

      Let’s transport your mind for a moment.

      Often the setting is beautiful. It may be the finest resort with lush golf greens extending beyond the windows. Or it may be a stark room in the back of some office. The settings may be different, but the purpose is always the same. A group of leaders are plotting on how to grow their organization’s size. These champions of the association, chamber of commerce, or volunteer group have a focus on:

      Membership growth

      Increasing the attendance to the annual conference

      Improving retention of the membership

      Increasing volunteerism

      Mavericks, Mavens and Misfits

      Eventually a smart person realizes that they don’t know what they don’t know and they seek another perspective. One Hewlett Packard executive when referring to a question on why they use outside consultants when there was so much talent internally commented, Because there is a real danger when you breathe your own exhaust. Said Michael Vance, the creativity wizard, "If we all got together and honestly confessed our sins, we would die of laughter . . . because of a lack of

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