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    The Green Guide: For a Sustainable and Profitable Economy in Hospitality, Retail, and Home Businesses
    The Green Guide: For a Sustainable and Profitable Economy in Hospitality, Retail, and Home Businesses
    The Green Guide: For a Sustainable and Profitable Economy in Hospitality, Retail, and Home Businesses
    Ebook148 pages1 hour

    The Green Guide: For a Sustainable and Profitable Economy in Hospitality, Retail, and Home Businesses

    By Bruno G. Krioussis

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    About this ebook

    Any business can take steps to be friendlier to the environment, but how do you do it while maintaining and actually boosting profits?

    Find out how moving from a light green to a dark green approach pays off for hospitality, retail, and home-based businesses. Your business can conserve energy and natural resources, boost goodwill, and actually take steps to restore the environment.

    Bruno G. Krioussis shares tested strategies from his twenty-nine years of experience in the restaurant and hospitality fields so you can maximize profit through environmental activism. Along with many strategies for success in green business, he explores

    methods for developing a green action plan;
    ways to harness alternate forms of energy;
    strategies for keeping track of all the money you will save;
    the long-term benefits of sustainability;
    the importance of finding a mentor.

    Make a decision to overcome the challenges that are preventing you from being truly green. Its time to embark on a mission to help the environment and your business with The Green Guide.
    LanguageEnglish
    PublisheriUniverse
    Release dateJun 27, 2011
    ISBN9781462010042
    The Green Guide: For a Sustainable and Profitable Economy in Hospitality, Retail, and Home Businesses
    Author

    Bruno G. Krioussis

    Bruno G. Krioussis is the vice president of operations for the Institute of Ecolonomics, a nonprofit organization that builds healthy relationships between ecology and economics. His position with the IOE allows Bruno to continue to help businesses realize the true potential of going green. He currently lives in Colorado.

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      Book preview

      The Green Guide - Bruno G. Krioussis

      Contents

      Foreword:

      Ecology Means Business!

      Preface:

      My Green Success Story—and Yours

      Acknowledgments

      Your 7-Step Green Business Action Plan

      Step 1

      Find a Mentor

      Step 2

      Gather Your Green Team and Create a Green Policy

      Step 3

      Assess Your Needs

      Step 4

      Create Your Green Action Plan

      Step 5

      Implement Your Green Action Plan

      Step 6

      Document Your Success

      Step 7

      Be a Mentor

      Growing Your Green Business

      Long-Term Benefits of Sustainability

      Conclusion: Your Green Future

      Green Resources

      The Institute of Ecolonomics

      Online Resources

      Works Cited

      Endnotes

      Foreword:

      Ecology Means Business!

      Congratulations on acquiring this copy of The Green Guide—simple and practical steps you can take to ensure your business gains the maximum benefits in cost and energy savings.

      The information in this guide is invaluable. By implementing these recommendations, you will become a leader in demonstrating the vital necessity of financial stewardship, positively impacting your bottom line while experiencing the satisfaction of preserving our planet.

      Our Community in Northern Colorado

      It’s no accident that the Institute of Ecolonomics (IOE) is headquartered in Fort Collins, Colorado, a community that is passionate about its natural resources and environment. Consistently at the top of the charts among the best places to live, the surrounding area encompasses plains and foothills with a mild climate that accommodates outdoor events in every season. We have a long history of developing and implementing renewable energy, both in private businesses and in the research labs of Colorado State University (CSU). As the largest employer in Fort Collins (the city widely regarded as the regional employment and retail center for Northern Colorado, Southern Wyoming, and Western Nebraska), CSU reflects the high standards that a well-educated community demands.

      So many efforts emphasize the relationship between this community and its environment: sustainable living fairs, local farmers’ markets, and the armies of volunteers and business persons who strive every day to find sustainable ways to do business. It is this culture that defines Northern Colorado and makes this guide possible. In fact, the Natural Resources Defense Council has listed Fort Collins as one of 22 cities on its 2010 Smarter Cities sustainability list.¹ In a July 19, 2009, article in the Coloradoan, Paul McRandle, consulting senior editor of the Smarter Cities Program, noted two IOE efforts as two important contributions to this ranking: the green energy project Fort ZED, and the Climate Wise Program to reduce greenhouse gas emissions.

      At the Institute of Ecolonomics, our most important objective is to help you implement the very best business practices for your organization. The Green Guide is guaranteed to educate you on, demonstrate to you, and suggest alternatives that you can embrace immediately.

      Ecolonomics

      Are you familiar with the word ecolonomics? This word was created by a good friend of mine—the late actor Dennis Weaver, the founder of IOE. It means ‘a healthy relationship that exists between ecology and economics.’²

      Ecolonomics is a mindset. Once we accept it, we begin to operate with great vigor toward reversing the trend of destroying those things we depend on for sustenance: our irreplaceable natural resources.

      As you turn the pages of this book, keep in mind that what you do matters. Increasing the profitability of your company by doing the right thing will change the way those who follow you do business.

      I hope you’ll join us in working toward a greener way of doing business. I know this guide will take you a long way. Let’s work together in becoming more ecolonomic … because ecology means business!

      ~ Scott Fardulis, CEO, Institute of Ecolonomics

      Preface:

      My Green Success Story—and Yours

      As you have just read, Ecolonomics is the important merging of business practices that make sense both economically and ecologically. My own green success story began in 2006.

      At that time, my wife, Anne, and I decided it was time to make our lives more energy efficient—or pay the financial and environmental consequences. We already lived in a passive solar home (built in 1983) and practiced commonsense energy savings tips, like turning off the lights when we left a room and turning off the water while we brushed our teeth. But we realized we could do much more.

      So we invested $5,000 to update our outdated solar water heating system, and we replaced our last few remaining incandescent light bulbs with the most efficient and lowest-wattage light emitting diode (LED) and compact fluorescent (CFL) light bulbs we could find. I spent many hours analyzing the temperatures and airflows of each room and then physically marked each room’s thermostat to the ideal temperature. By checking the airflows, I found out that I could lower the thermostats in certain places and still keep the house at an ideal temperature. We spent a little more time and money on recommended maintenance and changed the heads on our old sprinkler system. In total, we spent about $7,000 over a four-year period. No, we didn’t pay for everything at once, and yes, we continued to make changes. But the savings we achieved using the principles you will learn in this guide were far beyond what we had considered possible.

      In our two-thousand-square-foot home with three bedrooms and two and a half baths, we reduced our spending to an average of $52 a month in energy (we use only electricity) and $25 a month in water and sewer—and we have the utility bills to prove it! In summary, we achieved an energy savings of 71 percent or $2,200 per year,³ and a water savings of 60 percent or 127,750 gallons per year over the average American family.⁴ As for natural gas, we simply don’t use it. Factor in our overflowing recycling bins and super-small trash can, and we felt pretty good about our efforts. And we weren’t done!

      Even more surprising, we discovered that many of the changes were physical improvements that only needed to be done once—one-time expenses. Other huge savings were simply the result of changing our habits—and that’s free. I realized that the same type of changes could easily be applied to the workplace. At that time, I owned a restaurant and a home-based business, so my next project was greening them up. That, too, continues to be a success story. Much of what I learned is reflected in this guide. The green techniques in this book will help you save money and save the environment.

      My professional position with the Institute of Ecolonomics has provided me with the opportunity to share my achievements there, but my successes with the greening philosophy started at my home in Colorado. My achievements over the last three years are evidence of how, with a little thought and effort, individuals can achieve major energy savings not only in their homes but in their hospitality, retail, or home businesses. And in the process they can positively effect environmental change in their community and beyond. The changes my family and I made in our home and businesses are things you can do, too—starting today, by reading this guide.

      Why Go Green?

      Why go green? First, it is common sense to want to make the world a better place for ourselves, our children, and our children’s children by running businesses that are green and sustainable. Green implies protecting people’s health and well-being

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