Porcupine Pflu: Decision-Making in a Crisis
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About this ebook
Decision-making during a crisis tests the mettle of any corporate executive, but Porcupine Pflu gives illustrations of how to make critical plans during a pandemic caused by the Hen 1 Pflu Virus. Told from the animals point-of-view, each story or Pfable in Porcupine Pflu has a take-home message or moral. The original story, Pfarma Pfables, laid the groundwork for the trials and tribulations of the Chief Executive Warthog and the tumultuous environment at his company, Big Pfarma. Porcupine Pflu picks up after the retirement of the Chief Executive Warthog. His successor, Chief Executive Hyena, and Big Pfarma are faced with a pandemic caused by the dreaded Hen1 Pflu Virus! Big Pfarma must help all of the porcupines in the Verdant Valley and surrounding valleys by developing a vaccine and getting it to the porcupines before it is too late!
George S. Hughes Jr.
George S. Hughes Jr., MD, FACP is a medical researcher with thirty years of experience with pharmaceutical and medical device firms. He uses animal subjects to instruct the reader about complex changes and decision-making in business. He is the Principal in Galahad Consulting and lives in Portage, Michigan.
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Book preview
Porcupine Pflu - George S. Hughes Jr.
Contents
Foreword
Preface
Introduction
Pfable 1 Facing the Pfirst Crisis as a Leader
Pfable 2 Assembling the Evidence – Hen 1 Pflu Virus
Pfable 3 Use Ingenuity to Develop the Strategy – Don’t Pflounder
Pfable 4 The Proper Use of Consulting Pfirms
Pfable 5 Pformulate Your Plan and Carry It to Pfruition
Pfable 6 Pfoiling the Porcupine Pflu
Pfable 7 Pfoiled Again!
About the Author
Decision-making in a Crisis
Porcupine Pflu
Big Pfarma Pfoils the Pflu!
George S. Hughes, Jr., MD, FACP
Cover Design and Illustrations by Cynthia Hughes Kenna
Also by George S. Hughes, Jr, MD, FACP and Cynthia Hughes Kenna
Pfarma Pfables
The author and fellow contributors joyfully dedicate this book to the humans and animals that we love and inspire us and to all of the folks who enjoyed our first book, Pfarma Pfables.
I am deeply grateful for my wife, Marti, my mother, Kate Hughes, my grandmother Kate Parker, and great aunt Grace Squire who inspired me to love books, to write scientific articles and books, and to become a physician.
Foreword
Porcupine Pflu which is told from animal points-of view, is the second in our series of humorous tales about leadership and decision making in Big Pfarma.
Porcupine Pflu highlights those profiles of leadership and decision making by executives in Big Pfarma during a pandemic of the dreaded Hen 1 Pflu Virus. This story is an analogy based upon personal experience in drug development and with a bit of poetic license.
As in the original piece in our animals’ saga, Pfarma Pfables, only the names and species have been changed to protect the innocent!
Preface
The work was undertaken to help one’s ability to make critical decisions during a crisis. Animal characters are used to illustrate the take-home
messages, or morals, in each of the