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Porcupine Pflu: Decision-Making in a Crisis
Porcupine Pflu: Decision-Making in a Crisis
Porcupine Pflu: Decision-Making in a Crisis
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Porcupine Pflu: Decision-Making in a Crisis

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Gather up all of the data and make a decision!

Decision-making during a crisis tests the mettle of any corporate executive, but Porcupine Pflu gives illustrations of how to make critical plans during a pandemic caused by the Hen 1 Pflu Virus. Told from the animals point-of-view, each story or Pfable in Porcupine Pflu has a take-home message or moral. The original story, Pfarma Pfables, laid the groundwork for the trials and tribulations of the Chief Executive Warthog and the tumultuous environment at his company, Big Pfarma. Porcupine Pflu picks up after the retirement of the Chief Executive Warthog. His successor, Chief Executive Hyena, and Big Pfarma are faced with a pandemic caused by the dreaded Hen1 Pflu Virus! Big Pfarma must help all of the porcupines in the Verdant Valley and surrounding valleys by developing a vaccine and getting it to the porcupines before it is too late!

LanguageEnglish
Release dateApr 5, 2010
ISBN9781466924642
Porcupine Pflu: Decision-Making in a Crisis
Author

George S. Hughes Jr.

George S. Hughes Jr., MD, FACP is a medical researcher with thirty years of experience with pharmaceutical and medical device firms. He uses animal subjects to instruct the reader about complex changes and decision-making in business. He is the Principal in Galahad Consulting and lives in Portage, Michigan.

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    Book preview

    Porcupine Pflu - George S. Hughes Jr.

    Contents

    Foreword

    Preface

    Introduction

    Pfable 1 Facing the Pfirst Crisis as a Leader

    Pfable 2 Assembling the Evidence – Hen 1 Pflu Virus

    Pfable 3 Use Ingenuity to Develop the Strategy – Don’t Pflounder

    Pfable 4 The Proper Use of Consulting Pfirms

    Pfable 5 Pformulate Your Plan and Carry It to Pfruition

    Pfable 6 Pfoiling the Porcupine Pflu

    Pfable 7 Pfoiled Again!

    About the Author

    Decision-making in a Crisis

    Porcupine Pflu

    Big Pfarma Pfoils the Pflu!

    George S. Hughes, Jr., MD, FACP

    Cover Design and Illustrations by Cynthia Hughes Kenna

    Also by George S. Hughes, Jr, MD, FACP and Cynthia Hughes Kenna

    Pfarma Pfables

    The author and fellow contributors joyfully dedicate this book to the humans and animals that we love and inspire us and to all of the folks who enjoyed our first book, Pfarma Pfables.

    I am deeply grateful for my wife, Marti, my mother, Kate Hughes, my grandmother Kate Parker, and great aunt Grace Squire who inspired me to love books, to write scientific articles and books, and to become a physician.

    Foreword

    Porcupine Pflu which is told from animal points-of view, is the second in our series of humorous tales about leadership and decision making in Big Pfarma.

    Porcupine Pflu highlights those profiles of leadership and decision making by executives in Big Pfarma during a pandemic of the dreaded Hen 1 Pflu Virus. This story is an analogy based upon personal experience in drug development and with a bit of poetic license.

    As in the original piece in our animals’ saga, Pfarma Pfables, only the names and species have been changed to protect the innocent!

    Preface

    The work was undertaken to help one’s ability to make critical decisions during a crisis. Animal characters are used to illustrate the take-home messages, or morals, in each of the

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