The Atlantic

Can Netflix’s <em>Set It Up </em>Help Revive the Romantic Comedy?

The company has released its first genuine hit in the genre, continuing to expand into territory that most Hollywood studios have abandoned lately.
Source: Netflix

At the start of 2018, Netflix’s original-film department seemed to swerve in terms of tone. No longer was the company focusing on the sorts of award-friendly prestige projects that had defined its entrance into the market (titles like and ). Instead to mid-budget sci-fi and horror movies like , , and (which Netflix ). Suddenly, browsing Netflix movies felt like taking a trip back to a 1990s Blockbuster, stuffed with easy-to-watch popcorn fare. So, released this month, Netflix has already found its first hit.

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